Visual IQ was among the select group of companies that Forrester Research invited to participate in both its Forrester Wave™: Interactive Attribution Vendors, Q2 2012 report and its Forrester Wave™: Cross-Channel Attribution Vendors, Q2 2012 report. Visual IQ received the highest scores for current offerings in both reports.

Advanced Visual IQ predictive modeling software enables you to more easily justify your marketing investments to your management or your clients. It enables you to predict your marketing mix performance using sophisticated, yet easy to use “what if?” scenario exploration functionality, allowing you to model your marketing integration and optimization strategies in a virtual environment.

The sophisticated marketing intelligence software also produces recommended optimal media mix plans to help you achieve your marketing “efficiency frontier.”

Request more budget with a new level of confidence. Know right where you’d invest additional budget if you received it. Make extremely complex media planning decisions with an ease and accuracy you never thought possible.

Powerful Visual IQ cross channel marketing intelligence software products identify the characteristics of your most valuable customers, as well as those prospects who have the highest propensity to convert, and reveal the marketing tactics that produce the best return from each of your audience segments.

Analyzing the demographic and behavioral data of your target audience, the software identifies the optimal combination of tactics to turn low value customers into high value customers – enabling you to tailor your efforts to generate the maximum return on investment from each segment.

Turn browsers into buyers, and formulate powerful marketing integration strategies to maximize the lifetime value of your existing customers.

Visual IQ seamlessly collects, cleans, formats, and integrates data from all your disparate marketing silos – helping make you a more efficient, more effective marketer.

Our hosted cross channel marketing intelligence software provides a consolidated view of your online and offline marketing performance through powerful, yet easy to use interactive dashboards and reporting tools. Your executive and practitioner level results are normalized to your choice of success metrics to enable apples-to-apples comparisons of each channel, campaign and tactic – and to identify previously unfound opportunities to optimize your efforts.

Stop wrestling with disparate marketing data. Capitalize on new insights found when you finally view your performance in an integrated way.

Visual IQ cross channel marketing intelligence software uses the world’s most accurate marketing science – TrueAttribution^® – to reveal the true impact of every channel, campaign, and tactic on your combined marketing ecosystem.

Using your own set of success metrics, the products help you avoid the costly mistakes that result from using antiquated “last click measurement” techniques – enabling you to make the most informed marketing optimization and cross channel marketing integration decisions. Uncover the tactics that serve as your best “introducers,” “influencers” and “closers” – and invest in them accordingly.

Base your marketing strategies and tactics on the most accurate picture of your marketing performance using Visual IQ’s TrueAttribution^®.