Visual IQ was among the select group of marketing attribution software providers that Forrester Research invited to participate in both its Forrester Wave™: Interactive Attribution Vendors report and its Forrester Wave™: Cross-Channel Attribution Vendors report. Visual IQ received the highest scores for current offerings in both reports.

Visual IQ cross channel marketing attribution software uses the world’s most accurate marketing science – TrueAttribution^® – to reveal the true impact every channel, campaign, and tactic on each other and on the performance of your overall marketing ecosystem.

By recalculating your current set of success metrics into Visual IQ's TrueMetrics™, the products enable you to avoid the costly mistakes that result from using antiquated “last click” measurement techniques – helping you to make the most informed multi-channel marketing optimization and integration decisions possible. Learn exactly how much every marketing tactic across every channel earned toward achieving your business goals.

Base your marketing optimization strategies on the most accurate picture of your marketing performance.

Advanced Visual IQ predictive analytics software enables you to more quickly, easily and accurately plan your marketing investments. It produces optimized media plans and actionable media spend recommendations using sophisticated, yet easy to use “what if?” scenario exploration functionality, allowing you to test and modify your multi-channel media buying and optimization strategies in a safe, virtual environment.

Identify the optimal combination of channels, campaigns and tactics to produce the maximum return against your business goals.

Cut days off your media planning. Predict results and place media buys with a new level of confidence. Know exactly where to invest your next mearketing dollar. Make extremely complex multi-channel decisions with an ease and accuracy you never thought possible.

Visual IQ cross channel marketing attribution software products identify the characteristics of your most valuable customers, as well as those prospects who have the highest propensity to convert, and reveal the marketing tactics that produce the best return from each audience segment.

Analyzing the demographic and behavioral traits of your audience, the software identifies the optimal combination of channels, campaigns and tactics to turn low value customers into high value ones – enabling you to tailor your efforts to generate the maximum ROI from each segment.

Turn browsers into buyers, and formulate powerful multi-channel audience targeting strategies to increase both conversion rates and lifetime value.

Visual IQ seamlessly collects, normalizes and integrates data from all your disparate marketing silos – providing you a view of your entire marketing ecosystem all in once place at one time.

Our hosted cross channel marketing intelligence software provides a consolidated view of all of your online and offline marketing channels through powerful, yet easy to use interactive dashboards and reporting tools. Both executive and practitioner level views are displayed using a common set of success metrics that you define, enabling apples-to-apples comparisons of the performance of each channel, campaign and tactic.

Capitalize on new insights and identify previously unrecognized opportunities to optimize your mluti-channel efforts.
.