About Visual IQ

As the world’s leading cross channel marketing attribution software company, Visual IQ shows you exactly how your marketing and media efforts impact your business

Why Visual IQ

We help you make smarter marketing decisions, grow your business faster and improve performance. In this data-saturated age, it’s easy to feel overwhelmed. Our IQ Intelligence Suite™ of hosted marketing attribution software products transforms your disparate marketing data into meaningful, actionable insights. Whether you’re a brand or an agency, an executive or a practitioner, you become more confident with recommendations that show you how to improve your marketing performance for a maximum return on investment.

We’re all about helping you overcome your data-intensive measurement and optimization challenges, so you can beat analysis paralysis once and for all.

Our mission

We understand that marketers’ primary challenge is proving return on investment. With today’s media landscape, it’s harder than ever. We want you to not just survive the incessant influx of data, but thrive by applying its insight. We have tasked ourselves:

  • To deliver a platform that empowers marketers to make highly informed decisions that positively transform the way in which you buy media, and connect with your current and potential customers.
  • To channel our expertise in marketing attribution science and data integration to offer you a powerful and seamless solution that is beautiful and easy to use.
  • To make our platform indispensable.
  • To relentlessly innovate in order to exceed your needs.
  • To deliver extraordinary value to our stakeholders, employees and partners.
  • To ensure that the values of our team will help you succeed.

We are inspired by the idea of making your every day as a marketer even better.

Our years of experience give you value

Visual IQ is considered the marketing attribution industry’s pioneer and worldwide leader. The company was founded in 2006 with a vision to help marketers prove return on investment through impeccable attribution.

Since then, industry analysts and organizations have recognized the ways we have helped our clients contend with overwhelming amounts of data to effectively measure and optimize their cross channel marketing performance.

The most demanding brands and their agency partners use Visual IQ’s cross channel marketing attribution software, and we have been recognized for our innovation and contributions to the industry:

  • Named a Visionary in the most recent Gartner Magic Quadrant for Digital Marketing Analytics.
  • Named a leader in the Forrester Wave™: Cross-Channel Attribution Providers in 2009, twice in 2012 and once again in 2014.
  • Won The Drum Digital Trading Award for Best Attribution Solution (2015 and 2016).
  • Finalist in the DMNews Marketing&Tech Awards for Analytics Innovation (2015).
  • Received the 2014 ASPY Award for Best Data or Analytics Solution (2014).
  • Finalist in the Digital Analytics Association Excellence Awards (2013, 2014, 2015 and 2016).

Increase your return on investment

No matter your role, you need to demonstrate your marketing strategy’s tangible impact on revenue. Whether you work for a brand or an agency that manages the media buying process for a client, with recommendations from Visual IQ’s software, you know exactly how to adjust your online and offline advertising strategies and tactics to improve the impact of your marketing mix.

The state-of-the-art science behind our software combines an easy-to-use interactive interface with advanced attribution modeling and predictive analytics functionality that provide clear recommendations and optimized media plans. But it’s not only about the software. We also support the people who use it.

Want to learn more about how we can help you tackle your marketing measurement and optimization challenges? Explore your challenges.

Our Clients

Many of the world's largest, most successful and most demanding brands use Visual IQ's software products to measure, analyze and optimize their marketing spend.

Our marketing experience will empower you

Visual IQ knows the marketing industry inside and out, and we have the top talent to prove it. Our team includes marketing professionals who have spent time at some of the world’s most successful brands, as well as at the industry’s leading agencies. Our experience spans both traditional and interactive marketing. We also bring you the creative power of experts in the disciplines of marketing analytics science and advanced machine learning.