Rigorous Attribution Management Science

Our TrueAttribution^® process utilizes the industry’s most accurate marketing data analysis for identifying the extent to which every marketing touchpoint contributes to every one of your key performance indicators (KPIs). It involves:

• Recording every consumer touchpoint generated by your marketing efforts across your choice of campaigns and channels (e.g. search clicks, ad impressions, catalog mailings, broadcast, telemarketing, etc.)
• Collecting details on every attribute of those touchpoints (keyword, placement, ad size, reach, frequency, offer, timing, etc.)
• Comparing your marketing touchpoint data with your customer data and any syndicated data you wish to include (e.g. comScore, Nielsen, Standard & Poor’s, etc.)
• Calculating the impact of every attribute of every touchpoint on every “conversion action” (purchase, lead, application, etc.) that took place
• Assigning a weight to every attribute of each of your campaigns across every channel
• Recalculating all your KPIs across all channels, campaigns, attributes, and your business specific criteria (e.g. SKU, line of business, custom categories, etc.)
• Presenting all your recalculated KPIs via our software’s interactive interface as a set of TrueMetrics™ insights that reflect cross channel, cross campaign and intra-channel impact, shown side by side with your current results

Hidden Cross Channel Answers Revealed

Your TrueMetrics insights from Visual IQ^® hosted cross channel marketing intelligence software products provide marketing data analysis and immediate answers to questions such as:

• How much lift does each of my online display ad/creative/offer/size with each publisher/network provide to each keyword ad on each search engine?
• Which of my marketing tactics serve as “introducers,” “influencers” and “converters” in the customer engagement path?
• What is the monetary impact of my offline campaigns on my online campaigns? Online campaigns on my offline campaigns?
• Hundreds more…

Break Down Marketing Silos

With TrueMetrics insights – produced by our attribution management process – for the first time you’ll be able to clearly and easily see how each of your marketing tactics assists, and is assisted by, every other tactic, as well as how every tactic and combination of tactics contributes to your combined marketing success. For years the marketing industry has been talking about breaking down channel silos. In effect, by using Visual IQ cross channel attribution management software products your marketing silos no longer exist. You can finally view your marketing ecosystem in a holistic, interconnected way. What a breakthrough for you and your organization! Let’s discuss your integrated marketing data challenges and how Visual IQ can provide you with the solutions.

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