Challenges We Solve
Need More Accuarte Cross Channel Metrics?
To produce the best possible marketing performance you need to gain an understanding of the granular impact of each channel and campaign on the other, as well as on your overall marketing ecosystem. To do so, Visual IQ enables you to implement a cross channel attribution management strategy by providing you with the world’s most powerful and accurate cross channel marketing attribution management software. The marketing data analysis delivered from these products drive more accurate decisions about optimizing your marketing efforts.
Rigorous Marketing Attribution Management Science
Our TrueAttribution® process utilizes the industry’s most accurate marketing data analysis for identifying the extent to which every marketing touchpoint contributes to every one of your key performance indicators (KPIs). This result is more accurate metrics upon which you can base your optimization strategies.
Hidden Cross Channel Answers Revealed
Your TrueMetrics insights that are produced by Visual IQ's hosted cross channel marketing attribution software products provide marketing data analysis and immediate answers to questions such as:
- How much lift does each of my online display ad/creative/offer/size with each publisher/network provide to each keyword ad on each search engine?
- What is the monetary impact of my offline campaigns on my online campaigns? Online campaigns on my offline campaigns?
- Where should I increase/descrease my media spend at the placement level across all my channels and campaigns?
- Hundreds more…
Break Down Marketing Silos
With TrueMetrics insights – produced by our marketing attribution management process – for the first time you’ll be able to clearly and easily see how each of your marketing tactics assists, and is assisted by, every other tactic, as well as how every tactic and combination of tactics contributes to your combined marketing success. By using Visual IQ cross channel attribution management software products your marketing silos no longer exist. You can finally view your marketing ecosystem in a holistic, interconnected way. What a breakthrough for you and your organization! Let’s discuss your cross channel marketing metrics challenges and how Visual IQ can help you meet them.
Learn how Visual IQ's products enhance your marketing performance management.