Visual IQ products go a step beyond understanding the media strategies and tactics that are most effective at producing conversions across the entire universe of prospects exposed to your efforts by associating a set of attributed TrueMetrics™ insights to the demographic and behavioral traits of each of your specific audience segments.

Discover What Works for Whom

You can easily analyze the characteristics of your customers (by lifetime value, RFM, ROI, revenue, etc.) to quickly see which multi-channel marketing strategies and tactics produce the best return for each audience segment. Our audience analysis software products merge your demographic and behavioral data together with your response and customer data, and then deploy the industry’s most advanced marketing science to paint detailed media performance pictures of your most valuable customers, as well as the marketing “sweet spots” for any audience segments you wish to define.

Tailor Your Audience Targeting Strategies

This intelligence and analysis empowers you to better target your marketing efforts to each audience, and produce a greater number of your “ideal” or “best” customers.

Some of the audience targeting questions Visual IQ software products will answer for you include:

• What’s the “true” lifetime value of every customer and of my average customers in total?
• Which creatives an perform best for each audience segment and which produce the customers of greatest value?
• What are the characteristics of my customers who have the highest propensity to convert?
• Which tactics can I employ to increase the average lifetime value of my customers?
• Many more…

Learn about the cross channel audience analysis and optimization provided by Audience IQ.

Learn about the cross channel marketing recommendations delivered by IQ Sage.

Learn how Visual IQ products enhance your marketing performance management.