Challenges We Solve
Need Audience Specific Cross Channel Intelligence?
In order to make your marketing ecosystem to be as effective as it can be, you need to not only understand the mix of channels, strategies and tactics that produce the best return across all your prospects, but the mix that produces the best return from each specific audience segment you target.
Visual IQ products go a step beyond understanding the media strategies and tactics that are most effective at producing conversions across the entire universe of prospects exposed to your efforts by associating a set of attributed TrueMetrics™ insights to the demographic and behavioral traits of each of your specific audience segments.
Discover What Works for Whom
You can easily analyze the characteristics of your customers (by lifetime value, RFM, ROI, revenue, etc.) to quickly see which multi-channel marketing strategies and tactics produce the best return for each audience segment. Our audience analysis software products merge your demographic and behavioral data together with your response and customer data, and then deploy the industry’s most advanced marketing science to paint detailed media performance pictures of your most valuable customers, as well as the marketing “sweet spots” for any audience segments you wish to define.
Tailor Your Audience Targeting Strategies
This intelligence and analysis empowers you to better target your marketing efforts to each audience, and produce a greater number of your “ideal” or “best” customers.
Some of the audience targeting questions Visual IQ software products will answer for you include:
- What’s the “true” lifetime value of every customer and of my average customers in total?
- Which creatives an perform best for each audience segment and which produce the customers of greatest value?
- What are the characteristics of my customers who have the highest propensity to convert?
- Which tactics can I employ to increase the average lifetime value of my customers?
- Many more…
Learn about the cross channel audience analysis and optimization provided by Audience IQ.
Learn about the cross channel marketing recommendations delivered by IQ Sage.
Learn how Visual IQ products enhance your marketing performance management.
Let's discuss your marketing attribution and optimization challenges and how Visual IQ can provide the solutions.
Learn about cross channel marketing recommendations using IQ Sage.
Learn about cross channel audience analysis and optimization solutions provided by Audience IQ.
Learn how Visual IQ is different from other attribution providers.