This goes a step beyond understanding the campaign strategies and tactics that are most effective at producing conversions, because until you link of all your key performance indicators (KPIs) – that Visual IQ cross channel marketing attribution management products will recalculate into a set of TrueMetrics™ insights – to the demographic and behavioral profile of each audience segment or cluster, you have insufficient information to perform accurate audience targeting or audience specific optimization.

Discover What Works for Whom

Whether you work for a brand or an agency, best of breed Visual IQ^® software products enable you to powerfully, yet easily analyze the characteristics of your customers (by lifetime value, RFM, ROI, revenue, profit, or any of your critical success metrics). You quickly see which marketing strategies and tactics produce the best return for each audience segment, cluster or attribute. Our audience analysis software products merge your demographic and behavioral data together with your response and customer data, and then deploy the industry’s most advanced marketing science to paint executive level and practitioner level pictures of your most valuable customers, as well as the marketing “sweet spots” for any audience segments or clusters you wish to define.

Tailor Your Audience Targeting Strategies

This intelligence and analysis empowers you to better target your marketing efforts to each audience, and produce a greater number of your “ideal” or “best” customers.

Some of the audience targeting questions Visual IQ software products will answer for you include:

• What’s the “true” lifetime value of every customer and of my average customers in total?
• Which creatives and creative sequences perform best for each audience segment and which produce the customers of greatest value to my organization?
• Which combination of all my channels produces the highest ROI for each audience, for each product, for each line of business?
• What are the characteristics of my customers who have the highest propensity to convert?
• Which tactics can I employ to increase the average lifetime value of my customers?
• At what point does my marketing over saturate each audience, for each SKU or product line?
• Hundreds more…

Run “What If?” Scenarios Prior to Changes

Visual IQ cross channel predictive analytics products also allow you to test the success of your audience targeting and optimization strategies through their powerful “what if?” scenario exploration and predictive analytics capabilities. Our software support staff provides complete training and ongoing support for all our software products so you get the maximum value from their use. Helping you produce the most valuable customers ensures that you are one of our most valuable clients. Only by you achieving your goals, does Visual IQ achieve our goals. Let’s discuss your integrated marketing data challenges and how Visual IQ can provide you with the solutions.

Learn about the cross channel audience analysis provided by Audience IQ.

Learn about the cross channel predictive analytics delivered by IQ Sage.

Learn how Visual IQ products enhance your marketing performance management.