Multiple Disparate Sources of Your Marketing Data

The proven data management and integration process used by Visual IQ takes care of the burdensome tasks of collecting, cleaning, formatting, and integrating your marketing data, ensuring its quality and accuracy so that you can make the most informed, and most accurate marketing optimization decisions possible. Spend your time being a marketer rather than managing and manipulating data.

Missing a Consolidated View of Your Marketing Performance

Visual IQ presents your integrated performance results to you through user-friendly interactive dashboards and reporting tools – everything from executive overviews to very detailed pictures of your marketing ecosystem. These allow you to compare the performance of your online and offline channels, campaigns and tactics side by side, which you can immediately analyze by any criteria important to you.

No Understanding of Cross Channel & Cross Campaign Impact

Visual IQ’s TrueAttribution^® process, uses the world’s most accurate marketing science to recalculate all the key performance indicators (KPIs) you already use into a set of TrueMetrics™ insights. These metrics reflect the quantitative impact each channel, campaign and tactic has on the other, to provide you with a newfound understanding of the true value of every effort on your marketing success.

Incomplete Information for Optimizing Campaigns, Messaging & Marketing Mix

Armed with the superior intelligence from your consolidated Visual IQ dashboards and your TrueMetrics insights, you can easily identify opportunities for marketing optimization within and among channels, campaign and tactics, then accurately predict the outcome of your planned activities. Maximize the performance of your combined marketing efforts by increasing your investment in the most effective messaging, strategies and tactics.

Insufficient Information for Optimizing to Specific Audiences

Learn the strategies and tactics that deliver the customers with the highest value, and audience segments with the greatest propensity to convert. Use Visual IQ’s products to analyze and predict outcomes, define “ideal” marketing plans, and test different tactics to produce the greatest return for each specific audience segment, as well as turn low value customers into high value customers.

Unable to Justify Your Marketing Investments & Budget

Use the predictive modeling functionality of Visual IQ software products to forecast the performance of your efforts. Use the resulting predictive analytics to validate recommendations and potential changes through the running of “what if?” scenarios to justify additional investments in specific strategies or tactics. Validate past and future decisions to your senior management, and make marketing optimization decisions with confidence.

Let’s discuss your integrated marketing data challenges and how Visual IQ can provide you with the solutions.

Learn about gaining marketing dashboard access to your performance data using IQ Insight.

Learn how Visual IQ products enhance your marketing performance management.