Challenges We Solve
Too Many Disparate Sources of Marketing Data?
Regardless of your specific marketing mix, the performance data of your marketing efforts is spread across many disparate sources, appears in a variety of formats, and features a mixture of different critical success metrics.
When you add to this your customer data, post-conversion behavioral data, media plan data, syndicated GRP or circulation data, as well as other sources of exogenous data, the true picture of your marketing ecosystem looks like pieces of a puzzle just dumped onto a table. What you are lacking is consistent, fully-integrated marketing data.
Masters of Integrated Marketing Data
At Visual IQ we don’t believe any marketer should need to be a data management expert. We have mastered the art and science of collecting, normalizing, formatting and producing integrated marketing data for you from dozens of data sources – with automated bridges and API feeds established between ourselves and over 50 of the industry’s most common ones. You need only complete some standard questionnaires about your data for us, and point us to your data sources, and Visual IQ takes care of the rest. This enables you to clearly and easily view, report upon, analyze and predict your consolidated marketing performance using high quality, impactful integrated marketing data.
Handle Any Data Available
Some of the many data sources that Visual IQ’s hosted marketing intelligence software products manage for clients on a daily basis include:
- Search Engines & Bid Management Tools
- Ad Networks
- Ad Servers
- Web Analytics Platforms
- CRM System/Customer Databases
- Call Center Applications
- Email Campaign Tools
- In Store POS Systems
- Many More…
Let’s discuss your integrated marketing data challenges and how Visual IQ can provide you with the solutions.
Learn how Visual IQ products enhance your marketing performance management.