Challenges We Solve

Your Marketing Data in Too Many Disparate Sources?

If you’re like most marketers or agencies, you are promoting products using a variety of channels. Those could be mostly digital channels, such as search, online display, and email combined with offline channels such as direct mail, telesales, broadcast, etc. Regardless of your specific marketing mix, the performance data of your marketing efforts is spread across many disparate sources, in a variety of formats, using a mixture of different critical success metrics.

When you add your customer data, post-conversion behavioral data, media plan data, as well as syndicated GRP or circulation data from sources like Nielsen, comScore and others, the true picture of your marketing ecosystem looks like pieces of a puzzle just dumped onto a table. What you lack is integrated marketing data.

Data Bogging You Down

As a result, it’s nearly impossible for you to get a holistic view of your marketing performance – at either an executive level or practitioner level – without a lot of time consuming manual collection and manipulation of your data by you and your colleagues. The resulting “spreadsheet anarchy” makes optimizing and improving the results of your marketing efforts a slow, difficult and inaccurate process.

Masters of Integrated Marketing Data

At Visual IQ® we don’t believe you should need to be a data management expert. We have mastered the art and science of collecting, formatting and producing integrated marketing data for you from dozens of data sources – with automated bridges and API feeds established between ourselves and over 40 of the industry’s most common ones. You need only complete some standard questionnaires about your data for us, and point us to your data sources, and Visual IQ takes care of the rest: data cleansing and hygiene, building and applying specific business rules for converting your data, and normalizing all your performance data to a common set of success metrics to enable apples-to-apples analysis. All of these services enable you to clearly and easily view, report upon, analyze and predict your consolidated marketing performance using high quality, impactful integrated marketing data. In short, it allows you to focus your time and effort on what you’re great at – marketing your products.

Handle Any Data Available

Our clients routinely integrate dozens of channels and multiple terabytes of data using our software products – so the amount of integrated marketing data is never an issue. Some of the many data sources that Visual IQ’s hosted marketing intelligence software products manage for clients on a daily basis include:

  • Search Engines
  • Bid Management Tools
  • Display Ad Networks
  • Ad Servers
  • Data Analytics Platforms
  • CRM System/Customer Database
  • Call Center Applications
  • Email Campaign Tools
  • In Store POS Systems
  • Agency Reports
  • Many More…

And because Visual IQ products are offered via a SaaS (Software as a Service) model, there’s nothing for you to install, configure or maintain. You just log in and immediately start recognizing opportunities for improvement. Stop being a part-time data-jockey and start being a full-time marketer – it’s what you were meant to be. Let’s discuss your integrated marketing data challenges and how Visual IQ can provide you with the solutions.

Learn about gaining marketing dashboard access to your performance data using IQ Insight.

Learn how Visual IQ products enhance your marketing performance management.

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