The “True” Way to Look at Marketing Campaign Optimization

But armed with the advanced TrueMetrics™ insights that best of breed Visual IQ^® cross channel marketing attribution management products produce for all your critical success metrics, you can answer all the questions that involve the impact of each channel, campaign and tactic on each other and make more informed, more accurate marketing campaign optimization decisions. And using TrueMetrics to drive your most important marketing decisions is seamless and easy.

More Impactful Marketing Optimization

Some of the strategic or tactical changes you or your clients may consider as a result of using Visual IQ software products include:

• Shifting your search marketing spend to your most effective introducer, influencer and converter keywords.
• Reallocating some of your online display budget to publishers that don’t produce many conversions, but provide “assists” on a high percentage of conversions.
• Adjusting the frequency or timing of email campaigns and paid search ads that you run after your direct mail catalog drops to maximize conversions in all three of those channels.
• Implementing an online display retargeting campaign that utilizes the progression of the four creatives/offers that produces the highest ROI.
• Changing your branded vs. unbranded keyword investment to take advantage of the halo effect produced when your TV and radio ads run.
• Modifying your mix of creatives and publishers to produce fewer “conversions,” but much better business results.
• Hundreds of others…

Of course your industry, business model, type of data, success metrics, the frequency with which you refresh your data, and the channels whose performance data you integrate, all impact the marketing campaign optimization opportunities that are revealed. But regardless, you benefit from both executive level and practitioner level insights and analysis that help power your ability to sell more of your products at a greater return.

Predict Your Performance Before Implementing Changes

Powerful Visual IQ predictive analytics also allow you to test the virtual success of your recommendations and optimization strategies through their robust “what if?” scenario exploration and predictive analytics capabilities. And our software support staff will train you how to use our products, using your own dataset so that your specific insights are clearly and easily recognized. Visual IQ is committed to helping you achieve your goals. Our reputation depends on it. Let’s discuss your integrated marketing data challenges and how Visual IQ can provide you with the solutions.

Learn about the marketing campaign optimization insights uncovered by IQ Envoy.

Learn about the cross channel predictive analytics provided by IQ Sage.

Learn about how Visual IQ products enhance your marketing perfromance management.