Demonstrate & Predict Marketing Effectiveness

Best of breed Visual IQ^® cross channel marketing intelligence software products empower you to easily and authoritatively meet this challenge through the application of our world leading TrueAttribution^® process that delivers a set of TrueMetrics™ insights that mirror your organization’s own critical success metrics. These metrics demonstrate the true impact that your investments in every channel, campaign, strategy and tactic (online and offline) have on your marketing effectiveness. Our predictive analytics products also enable you to model the virtual performance of future investments before they are made and view your “ideal” marketing plan based on the software’s recommendations. This “what if?” scenario exploration functionality dramatically simplifies the process of justifying your budgets by demonstrating your predicted marketing ROI.

Reallocate Budgets With New Confidence

Some of the investment support questions that Visual IQ products can help you answer include:

• How did each of my channels contribute to my marketing effectiveness? Which had the highest marketing ROI? Which contributed most to my company’s bottom line?
• Which campaigns or tactics that didn’t produce many direct sales contribute a significant percentage of “assists” earlier in the path to purchase?
• From which channels or tactics should I be taking budget to support my highest performing strategies? How much? Can I discontinue any altogether?
• If I reallocate budget from certain search engines or publishers to other search engines or publishers, what will be the impact on my marketing ROI? Would certain products or product lines benefit more than others?
• If I were to increase my spending in a given area, where would it be and what would my expected return be? How would it impact my overall marketing effectiveness?
• Hundreds more…

Be A Marketing Hero

Whether you are responsible for macro-level or micro-level media spending, these decision support capabilities made possible by Visual IQ allow you to focus your time on your marketing strategies instead of scrambling for information to support your plans and guessing at results. Work smarter, not harder, at increasing your marketing ROI. Be a hero in the eyes of your senior management or your clients. Get home in time for dinner more often. Let’s discuss your integrated marketing data challenges and how Visual IQ can provide you with the solutions.

Learn about the cross channel predictive analytics provided by IQ Sage.

Learn how Visual IQ products enhance your marketing performance management.