Consolidated View of Your Marketing Performance

Challenges We Solve

Missing a Consolidated View of Your Marketing Mix Performance?

Each of your individual data sources provides you with a view of the marketing performance of the particular channel or campaign that produced the data – based on the key performance indicators (KPIs) specific to that channel or campaign. But until all your results are consolidated, normalized to reflect the same KPIs, and displayed side by side in one place, it’s impossible to compare the performance of every tactic, across your entire mareting mix.

Simply put, you lack a single overview of your organization’s marketing tracking and marketing mix performance – at whatever level of granularity you prefer. Whether you work for a brand or an agency, missing a consolidated view such as this leads to considerable marketing inefficiencies, including slow and inaccurate decision making when it comes to the optimization of your efforts.

User-Friendly, Easy to Understand

Visual IQ^® uses our proven methodology to collect, clean, format and integrate data from your various marketing channels, then presents it to you through our hosted marketing intelligence software’s intuitive, user-friendly interface in a way that enables you to clearly and easily compare the performance of your marketing efforts by all your critical success metrics. Our powerful cross channel marketing dashboard provide marketing tracking of all your industry specific, business specific, campaign specific and channel specific data in tabular or graphical dashboard format, available for download in a variety of file types, and provide you with immediate access to your marketing mix performance data via our powerful reporting tools.

Answers Mission Critical Questions

From your interactive Visual IQ user interface you’ll be able to analyze your results to answer marketing performance questions such as:

Which of my channels/campaigns/creatives produce the highest ROI/revenue/leads/applications?
How are my campaigns/channels/creatives performing by SKU or line of business compared to plan/goals?
Which of my publishers/search engines/keywords/ad groups/ad sizes produce the greatest return?
What’s the optimal frequency cap for my online display ads by ad creative and publisher?
Which sequences of my keywords, ad creatives and combinations within my marketing mix produce the greatest results?
Hundreds more…

Optimize Even Massive Datasets Promptly & Frequently

Visual IQ clients routinely integrate dozens of channels and multiple terabytes of data – so the scale of your dataset is not an issue. And because Visual IQ software products automate the process of refreshing the data from each of your data sources at whatever frequency you choose, you can observe findings, gain intelligence and take action to optimize your marketing performance much more quickly and frequently than if you had to manually assemble, configure, and consolidate your mareting mix data into a single source yourself. That results in selling more of your products, more efficiently, for a greater return on your investment.

You work very hard. Why not let the data driven decision support provided by Visual IQ’s marketing tracking functionality empower you to work very smart as well? You’ll gain more time to focus on the things that are really important, both at and away from the office. Let’s discuss your integrated marketing data challenges and how Visual IQ can provide you with the solutions.

Learn about gaining marketing dashboard access to your performance data using IQ Insight.

Learn how Visual IQ products enhance your marketing performance management.

Let's discuss your marketing optimization challenges and how Visual IQ can provide you with the solutions.
Learn about the marketing dashboard provided by IQ Insight.
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