Challenges We Solve
No Consolidated View of Your Marketing Performance?
Each of your individual data sources provides you with a view of the marketing performance of a particular channel or campaign based on the key performance indicators (KPIs) specific to that channel or campaign. But until all your results are consolidated and normalized to reflect the same KPIs, and displayed side by side, it’s impossible to compare the performance of every tactic across your entire mareting mix.
Simply put, you lack a single overview of your organization’s marketing tracking and marketing mix performance at the level of granularity you require. Whether you work for a brand or an agency, missing a consolidated view such as this leads to considerable marketing inefficiencies, including slow and inaccurate decision making when it comes to the optimization of your efforts.
User-Friendly, Easy to Understand
Visual IQ uses our proven methodology to collect, normalize, format and integrate data from your various marketing channels, then presents it to you through our hosted marketing intelligence software’s intuitive, user-friendly interface in a way that enables you to clearly and easily compare the performance of your marketing efforts by all your critical success metrics. Our powerful cross channel marketing dashboard provides marketing tracking of all your industry specific, business specific, campaign specific and channel specific data and provides you with immediate access to your marketing mix performance data via our powerful reporting tools.
Optimize Even Massive Datasets Promptly & Frequently
Every day Visual IQ clients integrate dozens of channels and data sources, making up multiple terabytes of data – so the scale of your dataset is not an issue. And because Visual IQ software products automate the process of refreshing the data from each of your data sources at whatever frequency you choose, you can observe findings, gain intelligence and take action to optimize your marketing performance quickly and frequently.
Let’s discuss your integrated marketing data challenges and how Visual IQ can help you meet them.
Learn about gaining marketing dashboard access to your performance data using IQ Insight.
Learn how Visual IQ products enhance your marketing performance management.