Anto Chittilappilly is the co-founder, president and chief technology officer of Visual IQ. He is responsible for the company’s overall engineering and technology innovation strategy and is the primary visionary and architect behind the company's IQ Intelligence Suite.
Anto is a recognized expert in the fields of marketing mix modeling, marketing attribution management and cross channel marketing analytics. Prior to co-founding Visual IQ, he served in various technical and business roles at Sun Microsystems. He also represented Sun at several Java standards consortiums to develop industry standards for data analytics, working with other providers such as Oracle, IBM, SAS and SPSS.
Prior to Sun, Anto spent time at Oracle where he designed analytical and business intelligence tools for their 9i, 10g and 11g platforms. Before Oracle, Anto was with IRI, where he was instrumental in building the world’s first multi-dimensional database tools.
A recognized thought leader, Anto has spoken at industry events such as ad:tech and the DMA Annual Conference. He also authors a monthly column for Online Metrics Insider and has written articles for iMedia Connection, Target Marketing and BtoB Magazine, among others. He is a member of the American Statistical Association (ASA) and American Marketing Association (AMA), and sits on the Research Council of the Interactive Advertising Bureau (IAB).
Anto is a graduate of Calicut University, where he a holds a bachelor’s degree in electrical and electronics engineering and has certification in business communications from Harvard University.
The Visual IQ management team is comprised of seasoned executives from traditional and interactive marketing as well as advanced business analytics industries
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