Bill Muller

Chief Marketing Officer


Outside of work, Bill loves to travel, enjoys brewing and drinking his own beer, and relishes time spent with his family — including his pet German shepherd, Elmo.

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Bill Muller

Chief Marketing Officer

Bill Muller is the chief marketing officer of Visual IQ. He oversees the marketing of the IQ Intelligence Suite of best-of-breed cross channel marketing attribution software products, including the company’s lead generation, branding, PR, analyst relations, thought leadership and sales support activities.

Bill is a recognized expert in BtoB lead generation and thought leadership, both on the agency and brand sides of the industry. Prior to Visual IQ, he spent nine years as CMO at global performance marketing agency iProspect, where he was responsible for all marketing and sales support activities. Bill helped grow that organization from start-up to the undisputed worldwide leader in its space during his tenure with the firm.

Prior to iProspect, Bill spent nine years as director of lead generation and database marketing at IT consulting and advisory firm Giga Information Group, where he was responsible for all lead generation, database marketing and CRM activities prior to its acquisition by Forrester Research.

An accomplished author and speaker during his 30+ years in marketing management, Bill has written articles for, Chief Marketer, DM News and BtoB Magazine among others, and has spoken at the DMA Annual Conference, the CMO Club Summit, Search Marketing Expo and the SES Conference.


Bill is a graduate of the College of Arts & Sciences at Boston University in Boston, Massachusetts, where he holds a bachelor’s degree in English.

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