Your Challenges

Visual IQ solves your people-based measurement and optimization challenges

Visual IQ helps you enhance the consumer experience at every touchpoint

We understand the people-based marketing optimization challenges you face every day. Without the ability to understand consumer attributes and how different audiences interact with your brand across channels and devices, you can’t optimize budgets or create the types of relevant experiences that drive meaningful business results. Visual IQ takes the weight off your shoulders by combining marketing performance and audience analysis in a single platform.

Audience

  • Attributes
  • DMP Integrations
  • Cross Device
  • CRM Integrations

Attribution

  • TV Attribution
  • Multi-touch Attribution
  • MMM

Activation

  • RTB Execution
  • Predictive Analysis
  • RTB Integrations

Let’s take a look at four common measurement and optimization challenges in today’s consumer-led, multi-screen world, and how we can help you overcome each one.

MARKETING PERFORMANCE

“I can’t get a holistic view of my marketing & advertising performance”

How can you handle evaluating audience and performance data coming from sources and devices that seem to multiply by the day? Visual IQ provides a sophisticated way to collect, analyze and act upon all that information. Moving from disorder to order, you wind up with a picture of performance that’s cohesive and credible.

PEOPLE-BASED IDENTIFICATION

“I have trouble recognizing customers and prospects across screens and environments”

Consumers are navigating a complex number of online, offline and mobile touchpoints on their journey to conversion. If you don’t have a comprehensive view of their journey at an individual level, then you can’t accurately measure or improve the value of each interaction. Visual IQ transforms the chaos into clarity.

AUDIENCE UNDERSTANDING

“I need a 360-degree view of my customers and prospects”

If you can’t analyze consumer attributes in combination with tactical marketing performance, then you can’t effectively optimize budgets or experiences. Visual IQ unifies audience and attribution in a single platform for an unparalleled view of performance by audience segment

COORDINATED CONSUMER EXPERIENCES

“I struggle to create relevant, personalized experiences”

Your customers and prospects expect a seamless and connected experience no matter when, or how they engage with your brand. Visual IQ delivers the intelligence you need to reach the right person, with the right message, in the right place and at the right time.

Any questions? We're here to help!

We are committed to your success.