Are you burdened with too many manual processes?
In a world where data is everything and everywhere, the process of mining for insight can be more than complicated. Without attribution that is enabled by marketing data automation, it’s simply abysmal.
When data is trapped in dozens of siloed systems, it’s almost impossible to get your job done without arduous data collection, planning and execution — especially when you’re tackling it all manually.
Can you imagine a platform that makes it incredibly simple to collect your marketing data, measure your cross channel performance, plan your media spend, and activate your optimization strategy, seamlessly? Enter Visual IQ.
Collecting and mapping data shouldn’t take a disproportionate amount of time from your busy day. Our advanced marketing attribution solution automates the collection and consolidation of all your disparate cross channel marketing data (including online and offline touchpoints, cost and KPI data) into a single platform to give you a holistic view of all your paid, owned and earned media.
Visual IQ makes analyzing all of this data easy. With our attributed TrueMetrics™ insights produced by IQ Envoy®, you’ll automatically receive a common set of KPIs that reveal the true quantitative impact that each online and offline channel and tactic has on each other, as well as on your overall performance.
You started with a deluge of marketing data that you needed to manage. Now you’re armed with insight. Within a single, intuitive user interface, you can continuously adjust your campaign strategies and spend allocations to optimize your results — without the need to reconcile multiple reports from multiple sources. No more spreadsheet anarchy!
Your days of Excel-based planning are over. Visual IQ also replaces your tedious, manual marketing planning and optimization processes with fast, accurate and automated “What-if?” scenario planning capabilities and exportable media plans.
With our IQ Sage® product, you can explore an unlimited number of marketing spend scenarios in a virtual environment by simply moving your mouse. Within a matter of minutes, you can test various combinations of channels and tactics geared toward achieving your goals. Once you select a just-right scenario, our platform automatically produces your optimal media plan, at your desired level of granularity (channel, publisher, placement, keyword, etc.). And the plan is ready for you to share with your colleagues, agencies or platform partners.
Your days of manually entering optimized media buys into your various execution platforms are long gone too. IQ Deploy® makes activating your optimization strategy even easier. It uses out-of-the-box integrations, so your attributed data and predicted audience segments can be sent automatically to the demand-side platforms (DSPs), bid management vendors, and other media buying platforms you currently use for real-time optimization.