Is your marketing mix not optimal?
In this age where consumers move across channels and screens at light-speed, the shape and composition of your marketing mix is more critical than ever. If your measurement and optimization is based on a traditional media mix modeling (MMM) approach, there are several important challenges to consider:
Too many marketing teams settle for “good enough.” Enough of that. At Visual IQ, we believe you deserve insights, reporting and recommendations that are dynamic, timely and offer the flexibility and right level of depth to define your optimal marketing mix.
Visual IQ gives you:
And we make it incredibly easy for you to view and analyze performance.
Our products generate insights and recommendations from various perspectives and a configurable level of depth. You’ll see performance at the channel level, and you’ll be able to drill all the way down to the details. Whether you’re looking at placement, creative, size, keywords or other granular-level performance metrics, you’ll have the specifics you need to make impactful optimization decisions. Best of all, you’re in control of how you fine-tune the view, and how often you want your metrics refreshed — whether that’s monthly, bi-weekly, weekly, or every day.
Visual IQ uses a combination of top-down and bottom-up attribution modeling techniques to define your optimal marketing mix.
By combining techniques, our products identify influences and interactions between your channels and tactics, and how a change made to one or more of the tactics will impact the performance of all the others.
Relying on static PowerPoint decks forces you to view the world through a single, narrowly defined lens. Visual IQ puts you in control. You view your results through a powerful, interactive user interface that allows you to slice and dice the data in an unlimited number of ways. You’re able to customize the metrics according to your preferences.
See how our TrueAttribution® process gets to the core of your optimal marketing mix.
Learn how our products help you identify the optimal marketing mix, and then make it incredibly easy to execute.