Do you have trouble recognizing customers and prospects across multiple screens and environments?
The path to conversion isn’t straight and narrow. The typical consumer journey now weaves through a maze of online and offline touchpoints – from mobile devices and desktops, to call centers, stores and more. When these digital and physical interactions can’t be linked back to a consumer at the individual level, problems arise. Not only is the consumer experience disjointed, but paths to conversion become siloed by channel and device, reach is inflated and your ability to target customers and prospects at every stage of their journey becomes compromised.
Visual IQ is your catalyst towards lasting success. Our platform pieces disparate online, device and offline point of sale data together, reconciling millions of identifiers into a single, anonymous unique identifier for each individual. The result is a comprehensive, end-to-end view of the consumer journey and how customers and prospects engage with your brand, regardless of where that interaction occurs.
When these robust profiles are used to feed the attribution process, you get the actionable insights you need to optimize your budget across touchpoints, and deliver tailored messages and experiences at key moments of opportunity – whether online, across devices, in stores or elsewhere.