Read the August 2016 commissioned study conducted by Forrester Consulting on behalf of Visual IQ
Marketers have an increasingly complicated job—from reaching target consumers with greater precision, to optimizing spend across complex paths that span multiple channels and devices. Complicating matters, all of this must be done at lightning speed to capitalize on market conditions, competitive activities and consumer response.
Bring Algorithmic Attribution Up to Speed: Accelerate Your Attribution Insights for More Effect Digital Channel Optimization is an August 2016 commissioned study conducted by Forrester Consulting on behalf of Visual IQ that explores the roadblocks that get in the way of faster optimization. It also uncovers how successful organizations can use algorithmic attribution to effectively optimize their media spend at the speed of marketing. To download this invaluable study with our compliments, complete the form on the right and click the “Submit” button, and you’ll receive instant access to a PDF version of the study.