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Defining Marketing Success: 28 Experts Tell You How eBook

Learn how to identify the marketing metrics that matter most

In the quest for world-class effectiveness and efficiency of your marketing organization, the importance of business-goal-oriented metrics cannot be overestimated. In this one-of-a-kind eBook, you’ll find a wealth of advice from 28 marketing leaders on how to identify the right metrics for measuring marketing’s impact on bottom-line performance. To download this invaluable eBook with our compliments, complete the form on the right and click the “Submit” button, and you’ll receive instant access to a PDF version of the eBook.