Fractional Attribution Enabling Informed Media Planning, Wiser Media Investment, and Multi-dimensional Optimization.
Every marketer knows intuitively that no single creative, campaign or channel exists in a vacuum, for consumers receive many messages, in many media, from advertisers every day. But, until now, lack of appropriate tools forced the industry to continue to evaluate each component in its silo, dependant upon an admittedly-flawed “last-act” approach.
Every marketer knows intuitively that no single creative, campaign or channel exists in a vacuum, for consumers receive many messages, in many media, from advertisers every day. But, until now, lack of appropriate tools forced the industry to continue to evaluate each component in its silo, dependant upon an admittedly-flawed “last-act” approach.
IQ Envoy is the advertisers' tool to analyze marketing's impact on customers in a cross-channel, cross-campaign and cross-creative manner.
IQ Envoy moves beyond simple attribution by tracking all digital exposures (not just clicks) for an individual across the digital landscape.
IQ Envoy provides the answers you've been seeking:
IQ Envoy moves beyond simple attribution by tracking all digital exposures (not just clicks) for an individual across the digital landscape.
IQ Envoy provides the answers you've been seeking:
- Which elements are impacting others?
- What’s the impact of creative size or type (static vs. rich media) on results? Is that benefit worth the investment? - Which sites really contribute to observed results and how does this affect your media allocation?
- How should we change our placements to improve results?
- Which search terms gain the most lift?
- What is the relationship between branded and unbranded terms?
- What role is SEO playing in our marketing mix?
- How should we adjust our bid ranges to maximize impact? - What are our conversion rates at various exposure frequencies?
- What's the optimal frequency for lowest-cost conversions?
- What's the optimal frequency for maximizing conversions?
IQ Envoy - The optimization intelligence to make wiser media investments drive higher yield.