Press Coverage

Read what journalists are saying about Visual IQ, as well as the latest quotes from our executives in a variety of press outlets around the globe

Visual IQ press coverage

Visual IQ is frequently asked to provide expert insight and commentary on the latest trends in multi-channel marketing integration, cross channel marketing attribution management and advertising optimization to leading business and trade publications.

Media Inquiries or Speaking Opportunities

Contact our Media Relations Department at +1 781.657.9035 or pr@visualiq.com.

Visual IQ Introduces Havas Media Group, Mediacom, fifty-five and Maxus Italy as first Alliance Partners in Europe

February 07, 2017

Ad Tech Daily Editors | Ad Tech Daily

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Experts Predict How the Advertising Industry Infrastructure will Change in 2017

December 22, 2016

Lindsay Rowntree | ExchangeWire

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Data-Driven Marketing Forecast for the Year Ahead

December 15, 2016

Jonathan Davies | Digital Marketing Magazine

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Visual IQ Offers Smart Attribution

December 06, 2016

Samuel Fairbanks | PYMNTS.com

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TechStyle Fashion Group Selects Marketing Analytics Solution

November 30, 2016

Editor | Retail Touchpoints

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Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA

November 01, 2016

Laurie Sullivan | MediaPost

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Visual IQ Buys Customer Journey Analyst Refined Labs

October 25, 2016

MrWeb Editors | MrWeb

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Visual IQ Acquires Refined Labs

October 25, 2016

Destination CRM Editors | Destination CRM

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Visual IQ Named a Gartner Magic Quadrant Visionary

October 13, 2016

Bdaily Editors | Bdaily

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IPA Bellwether Report Q3 2016

October 12, 2016

Hugh Williams | ExchangeWire

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Visual IQ’s Daily Attribution Methodology Enables Marketers to Make More Effective Buying and Optimisation Decisions Every Day

October 06, 2016

Ad Tech Daily Editors | Ad Tech Daily

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Interview with Bill Muller, CMO at Visual IQ

October 03, 2016

Ankush Gupta | MarTech Advisor

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Facebook Moves to a Slightly More ‘Open’ Stance with a Host of Third-Party Measurement Tie-Ups

September 21, 2016

The Drum Editors | The Drum

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Facebook Reveals New Measurement Tools and Ad Options for Retailers

September 21, 2016

Julia Boorstin | CNBC

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Facebook Announces Several Measurement Products, Integrations

September 21, 2016

David Cohen | Adweek

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What’s Helping Marketers Make Faster Moves? Algorithms that Pinpoint Attribution Data

September 14, 2016

Mobile Marketing Watch Editors | Mobile Marketing Watch

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Speeding Up And Optimizing Your Media Spend

September 12, 2016

Ray Schultz | MediaPost's Cross Channel Marketing Insider

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Marketers Turn to Algorithms to Improve Attribution

September 12, 2016

eMarketer Analysts | eMarketer

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Is Algorithmic Attribution Critical to Brand Loyalty?

September 01, 2016

Jim Tierney | Loyalty360

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Survey: Path to Purchase Tech Proves to be Valuable but Challenging

September 01, 2016

Chris McMahon | FierceCMO

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Path to Purchase: Marketing Failing to Make Use of “Algorithmic Attribution”

September 05, 2016

NetImperative Editors | NetImperative

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Targeting Across Search, TV Changes Everything

August 24, 2016

Laurie Sullivan | MediaPost's Data & Targeting Insider

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Visual IQ Enhances Vision Certified Partner Programme

August 03, 2016

Bdaily Editors | Bdaily

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Visual IQ Releases eBook Defining Marketing Success

July 18, 2016

Bdaily Editors | Bdaily

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Why Cross-Channel Attribution Should be on Your Digital Marketing Roadmap

July 14, 2016

Joon Park | Canadian Marketing Association

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Getty Images Taps Visual IQ for Advanced Marketing Attribution

June 22, 2016

Mobile Marketing Watch Editors | Mobile Marketing Watch

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This Company Helps Marketers Manage Data Overload

June 08, 2016

Kaite Rosa | VentureFizz

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La Redoute Deploys Marketing Attribution Technology

June 03, 2016

Caroline Baldwin | Essential Retail

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Visual IQ Formalizes Key Strategic Partnerships

May 24, 2016

DestinationCRM Editors | DestinationCRM.com

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IPA Bellwether Report Q1 2016

April 26, 2016

Rebecca Muir | ExchangeWire

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Cutting Through The Clutter With LED Digital Signage

April 12, 2016

Nate Remmes, Nanolumens | Retail TouchPoints

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Google Analytics 360 Suite: One Step Closer to a Closed Ecosystem?

March 23, 2016

Lindsay Rowntree | ExchangeWire

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Marketing Attribution Success at Subaru: An Insider's Perspective

February 29, 2016

iMedia Editors | iMedia Connection

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Curing Marketers' Attribution Addiction

February 22, 2016

Jason Compton | Direct Marketing News

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Making Sense of Attribution

January 19, 2016

James Thomas | Business 2 Community

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Internet Marketing Remains a Safe Bet During Economic Uncertainty

January 15, 2016

Rebecca Muir | ExchangeWire

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Marketing Outlook 2016

January 06, 2016

Direct Marketing News Editors | Direct Marketing News

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A Marketing Attribution Success Story

December 16, 2015

iMedia Editors | iMedia Connection

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Festival of Marketing: Day One Highlights from the Performance Perspective

November 12, 2015

Mark Jones | PerformanceIN

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JUST EAT Boosts Multichannel Marketing

October 20, 2015

Netimperative Editors | Netimperative

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Study: Can Branding and Direct Response Metrics Be Equally Measurable?

October 14, 2015

Adweek Editors | Adweek

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L'Occitane Dives Deep into Marketing Data

September 25, 2015

Ben Sillitoe | Essential Retail

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Can 'Common Currency' Help Brand Marketers Measure Engagement?

September 24, 2015

Anna Papachristos | 1to1 Media

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A Tale of Marketing Attribution Success at Equifax

September 23, 2015

iMedia Editors | iMedia Connection

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83% of UK Marketers Find Branding Measurement a Challenge

September 23, 2015

Netimperative Editors | Netimperative

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Are Your Metrics Measuring Up?

September 17, 2015

Elyse Dupre, Associate Editor | Direct Marketing News

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Measurable Marketing Hits Centre Stage at Dmexco

September 17, 2015

Richard Towey | PerformanceIN

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Are CMOs Betting Big On Omni-Channel?

September 08, 2015

Daniel Newman | Forbes

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Doing Business in the Shadows Cast by Walled Gardens

September 02, 2015

James Hercher | AdExchanger

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Bathroom E-tailer VictoriaPlum.com Monitors Marketing Performance

August 12, 2015

Ben Sillitoe | Essential Retail

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VictoriaPlum.com Adopts New Attribution Management Technology

August 11, 2015

Chloe Rigby | Internet Retailing

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Marketers Are Reluctantly Falling Back In Love With The Telephone

August 06, 2015

James Hercher | AdExchanger

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Roundup: Key Analytics Takeaways From SMX Advanced

June 10, 2015

Elisabeth Osmeloski | Search Engine Land

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Boohoo Enlists Visual IQ to Measure Effectiveness of Marketing Mix

May 20, 2015

Natalie Mortimer | The Drum

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Mobile Ascends The Throne Of Search

May 12, 2015

Jeremy Walker | Search Insider

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Advanced Attribution: How IHG Became An Early Adopter

April 17, 2015

James Hercher | AdExchanger

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Attribution Models Need to Evolve to Survive

March 19, 2015

David Burrows | Marketing Week

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A Look into Nationwide's Marketing Attribution Process

March 04, 2015

iMedia Editors | iMedia Connection

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The Best Advice These 7 Successful Venture Capitalists Ever Received

February 18, 2015

Travis Wright, Chief Marketing Technologist, CCP Global | Inc.

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A Case for Partnering with the Best

December 23, 2014

Barry Lowenthal & Melanie Pastuck | MediaPost – Media Daily News

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Mobile’s Promise For 2015

December 22, 2014

Soo Jin Oh | Marketing Land

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Will 2015 Be The Year Of Digital Transformation? Marketing Leaders Respond

December 08, 2014

CMO.com Staff | CMO.com

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Fresh Ideas, Talent, Performance: Here's Why Boston-Area Tech Execs are Thankful

November 25, 2014

Sara Castellanos | Boston Business Journal

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Driving Marketing Results with Big Data

November 17, 2014

Editor, MIT Technology Review | MIT Technology Review

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Facebook is Unleashing Its Ads—and Surveillance—onto the Internet at Large

October 10, 2014

Leo Mirani | Quartz

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5 Questions with… Manu Matthew

September 18, 2014

Chief Digital Officer Editors | Chief Digital Officer

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Marketing Attribution Success: An Insider's Account

September 17, 2014

iMedia Editors | iMedia Connection

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Ad Tech M&A And The Loss Of Neutrality: Real-Time With Adroit's Spivack

August 08, 2014

Tyler Loechner | MediaPost

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2014 Essential Guide to Omni-Channel Marketing

July 19, 2014

| DM News

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Venture Capitalist: On the Lookout

May 19, 2014

Chronicle Producers | Chronicle on WCVB Channel 5

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How Attribution Can Revolutionize Publisher Compensation

May 14, 2014

iMedia Editors | iMedia Connection

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DMPs, Tag Management and Attribution On A Collision Course

May 08, 2014

Kelly Liyakasa | AdExchanger

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2014 ASPY Award Winners Unveiled

May 06, 2014

iMedia Editors | iMedia Connection

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Why Marketers Still Struggle With Data Infrastructure

April 24, 2014

Mike Sands | iMedia Connection

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Attribution: Are Marketers on the Right Path?

April 23, 2014

Nicola Smith | MarketingWeek

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Dell Streamlines Marketing Spend Through Attribution

April 11, 2014

Judith Aquino | AdExchanger

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The Rise Of Multi-Screen, And Why ‘Last-Click’ Has To Go

March 26, 2014

ExchangeWire EMEA | ExchangeWire

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What’s in Store for Digital Marketing in 2014: Insights from Top Industry Pros

February 27, 2014

Michael Ellis, Content Marketing Manager | Tealium Blog

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Keys to Success with Marketing Attribution

February 19, 2014

iMedia Editors | iMedia Connection

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CMOs Are Struggling to Master Omni-Channel Marketing

February 12, 2014

Ayaz Nanji | MarketingProfs

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CMOs Are Measuring Big Data all Wrong

January 16, 2014

Perry Simpson, Contributing Writer | Direct Marketing News

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Multichannel Marketing Held Back by Lack of Tools and Talent

January 16, 2014

Laurie Sullivan | MediaPost

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Blue Kai, Visual IQ Partner, Enhance Brands Ability To Target Audiences

December 18, 2013

Laurie Sullivan | MediaPost – Online Media Daily

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Digital Marketing In 2013: Predictions From 86 Industry Luminaries (page 7)

December 19, 2012

Gayle Kesten | CMO.com

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Partner Blog Series: Q&A Interview with Visual IQ

November 07, 2013

David Saxon, VP of Channel Sales & Business Development, Ensighten | Ensighten Blog

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Facebook Hashtags Enhance Digital Advertising Opportunities

August 28, 2013

Anna Papachristos | 1to1 Media

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Dissecting Google’s Dive Into Data-Driven Attribution

August 22, 2013

Kelly Liyakasa | AdExchanger

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75 Marketing/Ad Tech Firms in Boston (List)

August 19, 2013

Kyle Alspach | Boston Business Journal

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Tracking Hashtags: A Cross-Channel Ad Opportunity?

July 25, 2013

Kelly Liyakasa | AdExchanger

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Attribution Data Shows Email's Impact Still Misunderstood

July 22, 2013

Zach Rodgers | AdExchanger

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Visual IQ Quietly Becomes a Force in Marketing Software

June 17, 2013

Kyle Alspach | Boston Business Journal

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Bring On Good Measurement!

May 08, 2013

Jay Habegger | MediaPost – Online Metrics Insider

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Thanks To Deal-Based Ads, Last-Click Attribution Was More Accurate In Q4

April 09, 2013

Kimberly Maul | AdExchanger.com

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NY Trouncing Boston on Internet & Digital Media Hiring (Report)

February 04, 2013

Kyle Alspach | Boston Business Journal

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Data Nugget: How Undervalued is Display?

December 14, 2012

Zach Rodgers | AdExchanger.com

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INSTANT MBA: Most People React To Situations, But Entrepreneurs Don't

September 25, 2012

Carolyn Cutrone | Business Insider

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What Happens When Your Audience Doesn’t Click?

September 24, 2012

Darren Herman | AdExchanger.com

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Three Ways Advertisers Can Avoid Click Fraud

September 06, 2012

Dave Copeland | ReadWriteWeb

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Adometry Zigs, Visual IQ Zags on Facebook Attribution

July 23, 2012

Zach Rodgers | AdExchanger.com

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Are Advertisers Living the Dream of Unified Marketing and IT?

May 30, 2012

Zach Rodgers | AdExchanger

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Collective Messaging On NYC Trash

May 22, 2012

Laurie Sullivan | MediaPost – SearchBlog

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Forrester Report Identifies 'Leaders' In Channel Attribution Space

May 09, 2012

Steve McClellan | MediaPost – Media Daily News

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Pure Play Wins the Day as Forrester Ranks Attribution Vendors

April 30, 2012

Zach Rodgers | AdExchanger.com

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Ad Tech Startup Visual IQ Adding NY Presence, Eyes Funding Round

March 27, 2012

Erin Kutz | Xconomy

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Visual IQ Speaks TrueAttribution: Q&A With Manu Mathew, CEO & Co-Founder

February 16, 2012

Gavin Dunaway | AdMonsters

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Visual IQ CEO Mathew Sees Quality And Amount Of Client Data As Critical To Accurate Attribution Models

April 27, 2011

Interview | AdExchanger.com

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The 4 Best Ideas From SES on Properly Attributing Sales in a Multichannel World

April 13, 2011

Heather Fletcher | Target Marketing Magazine

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A CMO-Friendly Data Warehousing Checklist

March 30, 2011

Heather Fletcher | Target Marketing Magazine

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How We’ll Finally Move Beyond The Last Click

December 06, 2010

Visual IQ | iMedia Connection

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Marketing Faces More Data, More Demand for Analytics

July 07, 2010

Jim Schakenbach | Mass High Tech

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The Bottom Line Benefits of Behavioral Targeting

June 14, 2010

Elizabeth Glagowski | 1to1 Magazine

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Visual IQ Measures Marketing Impact Across All Channels

April 05, 2010

David Raab | Customer Experience Matrix

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Improve Attribution: 8 Steps to Measure the Impact of Your Marketing Efforts

February 16, 2010

Adam Sutton | MarketingSherpa

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