Industry Pioneer Receives Highest Score Among All Vendors for its Current Offering and Strategy
Needham, Mass. – Nov. 10, 2014 - Visual IQ, the leading cross channel marketing attribution software provider, today announced it has been named a leading cross channel attribution provider in a report issued this week by Forrester Research, Inc. The company was among eight attribution solution providers invited to participate in The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014 and it received the highest score in evaluation criteria including current offering, strategy, actionability outputs, and reporting and analysis.
According to the report, “Visual IQ is a Leader in the cross-channel attribution space, with the most experience in incorporating all marketing channels into its attribution model, including call center, mobile and point-of-sale (POS) data.” It goes on to say that Visual IQ “demonstrated a clear understanding of how to use attribution measurement to better inform future interaction strategies” and “scored very well on the actionability output criteria, with its ability to build dynamic scenarios and push out recommended media buys.”
Forrester Wave reports are widely acknowledged for their rigorous reviews, transparent evaluation process, and third-party independence. This report assessed participating vendors with advanced algorithmic-based models across 56 evaluation criteria, with the goal of helping customer insights (CI) professionals select the right partner for their cross channel attribution.
As part of the research and evaluation for the Wave, Forrester fielded client surveys and conducted customer reference calls to validate product and vendor qualifications. The report states, “Clients indicated [Visual IQ’s] tool was a strategic asset that actively helps them turn attributed insights into action, and client experiences with those capabilities were consistently positive.”
A pioneer in the industry since 2006, Visual IQ is the only proven advanced marketing attribution provider that offers an advertiser-trusted, publisher-agnostic approach for measuring and optimizing cross channel performance. The company’s robust attribution capabilities are a core part of its IQ Intelligence Suite, which consists of four hosted cross channel marketing intelligence software products that enable the multi-channel marketing measurement, optimization, and media buying efforts of brands and their agencies.
“I believe that Forrester’s recognition of Visual IQ as a leader in cross channel attribution underscores our commitment to providing the very best platform for both brands and agencies to inform and understand the effectiveness of their marketing performance, and to activate future marketing decisions,” said Manu Mathew, co-founder and CEO of Visual IQ. “The market has evolved significantly since we first started in 2006, and we are proud of our ability to continually evolve our platform and maintain our leadership position. We look forward to continuing to push the boundaries in terms of the value that marketing attribution can deliver.”
To download the complete report or learn more, visit www.visualiq.com.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.