Leading Marketing Attribution Provider Recognized Following a Vote Among Top Agency Executives
Needham, Mass. – May 6, 2014 – Visual IQ, the leading cross channel marketing attribution software provider, today announced it was named the Best Data or Analytics Solution in the 2014 ASPY Awards during the iMedia Agency Summit in Austin, Texas. Established in 2003, the awards shine a spotlight on the technology and service companies that go above and beyond in serving agencies and their clients, as well as contribute to the innovation and growth of the entire industry. Winners are nominated and chosen specifically by members of the agency community.
The Best Data or Analytics Solution ASPY award celebrates companies providing the best products and services in the fields of data, research insights, analytics or any other measurement solution that advances the quantification or qualification of marketing and advertising initiatives. Visual IQ was honored for its IQ Intelligence Suite, a state-of-the-art attribution solution that helps make sense of disparate marketing data. The solution helps marketers measure the impact of each online and offline channel, campaign and tactic to which their prospects have been exposed, and ultimately delivers insight and recommendations on where to best allocate budget to improve marketing ROI.
“We are extremely honored to be named a winner of this year’s ASPY Awards, especially because this distinction comes directly from the agencies for whom we strive to innovate for every day,” said Manu Mathew, co-founder and CEO, Visual IQ. “Our team works tirelessly to help meet the challenges that agencies face in today’s increasingly complex multi-channel world, including understanding the true impact of marketing initiatives. This continued recognition validates our efforts to push the marketing data and analytics industry further than it’s been pushed before.”
The company regularly earns industry recognition for its elite technology and forward-thinking approach to attribution. In 2013 and 2014, Visual IQ was named a finalist for both the Digital Analytics Association’s (DAA) Most Influential Vendor/Agency Award and the Software Information Industry Association (SIIA) CODiE Awards in the Best Sales & Marketing Intelligence Solution category.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 and 2014 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.