Leading Cross Channel Marketing Attribution Provider Recognized for Helping Equifax Improve the Effectiveness and Efficiency of its Marketing Efforts
Needham, Mass. - September 26, 2016 - Visual IQ, the leading cross channel marketing attribution software provider, today announced its IQ Intelligence Suite has been named “Best Attribution Solution” at The 2016 Drum Digital Trading Awards USA. The award was presented to Visual IQ at the Edison Ballroom gala event in New York on September 21, 2016.
The Drum Digital Trading Awards recognize companies that are bringing clarity to programmatic performance and give recognition to the best in the programmatic and ad-tech industry. In the first annual U.S. award program, Visual IQ was recognized for its work with Equifax, a global information solutions provider. Equifax leveraged Visual IQ’s IQ Intelligence Suite to measure and optimize its online efforts. The ability to make better, faster optimization decisions delivered significant media savings in the first year.
Using a multi-dimensional, algorithmic modeling approach, Visual IQ’s advanced attribution platform provides the cross channel insight and data-driven optimization recommendations that lead to better performance and higher return on marketing spend. Marketers are given an objective set of attributed metrics that quantify how every channel and tactic contributed to a company’s overall marketing objectives. By leveraging Visual IQ’s advanced attribution platform, Equifax is able to see a holistic view of its media performance, uncover powerful performance insights and cost-saving optimization opportunities, and ultimately improve efficiency and ROI.
The “Best Attribution Solution” category honors the innovative solutions that support and create the most effective opportunities for both advertisers and publishers. Visual IQ previously took home “Best Attribution Solution” at The Drum’s 2015 Digital Trading Awards in the UK. A panel of distinguished judges, including Mack McKelvey, Salient MG, Eric Wasserman, MediaMath and Michelle Zitz, The Economist, utilized their extensive experience in the ad-tech industry to determine the winners across all categories.
“We are extremely honored to be awarded ‘Best Attribution Solution’ in the first annual Drum Digital Trading Awards in the U.S.,” said Manu Mathew, co-founder and CEO of Visual IQ. “As a leader in the attribution space, we are continuously innovating and enhancing our platform to meet the needs of today’s data-driven marketers and their agency partners. This recognition validates our efforts to offer the best solutions for clients like Equifax and provide actionable recommendations to help them make the most informed marketing spend decisions.”
For more information and to view the full list of winners, click here.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy and sits on the association’s Advertising Technology, Data, Public Policy and CFO councils, as well as on the Standards Committee of the Digital Analytics Association.