Leading Cross Channel Marketing Attribution Provider Named Best Attribution Solution for Exceptional Work with Sky Italia
London – April 30, 2015 - Leading cross channel marketing attribution software provider, Visual IQ, today announced that its IQ Intelligence Suite has been named ‘best attribution solution’ at The Drum’s 2015 Digital Trading Awards.
Visual IQ was nominated for its work with Italian digital satellite television platform, Sky Italia. By leveraging attribution management products from Visual IQ, Sky Italia was able to consolidate performance data from multiple channels, accurately measure cross channel marketing performance, and predict the optimal combination of tactics for its future marketing efforts. Within six months of using the software, the company was able to achieve its conversion goals while reducing its cost per acquisition by 15%, as well as unlock 20% of its existing budget to test new tactics designed to drive even greater sales volumes.
The Drum Digital Trading Awards recognise companies that are bringing clarity to the development of programmatic trading. This year, the awards focused on improving perceptions and encouraging marketers to incorporate new technology into their strategies.
“It’s a great achievement to be selected by The Drum Digital Trading Awards as delivering the best attribution solution,” commented Manu Mathew, co-founder and CEO of Visual IQ. “We are constantly working to define the next generation of marketing attribution technology and empower our clients to better understand the true impact of their marketing investment, both online and offline. It is fantastic to see that our efforts are being recognised, not only by the clients that we work with, but also by the judges of this prestigious award.”
For a behind-the-scenes look at the judging for this year’s Digital Trading Awards, please click here.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.