Visual IQ^® Byline Articles from Industry Press

Visual IQ executives are regularly asked to contribute expert insight to leading business and marketing industry publications on the topics of marketing integration, attribution management, advertising analytics, marketing mix modeling, marketing optimization, and how to use insights from your marketing data to increase your ROI. Click below to read the latest articles from a variety of press outlets authored by Visual IQ employees.

Media Inquiries or Speaking Opportunities

Contact our Media Relations Department at 781-657-9035 or pr@visualiq.com.

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January 10, 2012 – MediaPost – Online Metrics Insider
Attribution Management: A Direct Response & Brand Marketing Tool – By Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

December 15, 2011 – CMO.com
B2B Lead-Generation Success: The Formula Of The Four Multiples – By Bill Muller, CMO, Visual IQ

December 12, 2011 – Marketing Land
Can Online Marketers Lead The Charge For Analytics & Attribution? – By Manu Mathew, Co-Founder & CEO, Visual IQ

December 2, 2011 – Search Engine Land
Search Campaign Optimization Through Touchpoint Analysis – By Manu Mathew, Co-Founder & CEO, Visual IQ

November 29, 2011 – MediaPost – Online Metrics Insider
Proceed With Caution: Attribution's Insights Not Always Straight Line – By Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

October 25, 2011 – MediaPost – Online Metrics Insider
Attribution Science: Blondes, Brunettes & Non-Converters – By Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

October 13, 2011 – Search Engine Land
How Search Conversions Are Driven By Display Impression Frequency – By Manu Mathew, Co-Founder & CEO, Visual IQ

September 27, 2011 – MediaPost – Online Metrics Insider
Effective Drivers: Media Mix Modeling vs. Attribution Management – By Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

September 22, 2011 – iMedia Connection
6 Ways to Optimize Your Marketing Portfolio – By Manu Mathew, Co-Founder & CEO, Visual IQ

September 16, 2011 – MediaPost – Online Metrics Insider
Attribution's Recommendation Engine: Windshield Vs. Rear-View Mirror – By Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

September 15, 2011 – Search Engine Land
Understanding Attribution's Contribution To Customer Quality – By Manu Mathew, Co-Founder & CEO, Visual IQ

September 1, 2011 – Direct Marketing News
Is the Click-Through Rate a Dead Metric? – By Manu Mathew, Co-Founder & CEO, Visual IQ

August 18, 2011 – Search Engine Land
How Attribution Helps Search Marketing Inform Other Channels – By Manu Mathew, Co-Founder & CEO, Visual IQ

August 12, 2011 – MediaPost – Online Metrics Insider
A Chevy Convertible & Attribution: Both Offer Top-Down Technology – By Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

July 21, 2011 – Search Engine Land
How Attribution Management Enhances Search Retargeting – By Manu Mathew, Co-Founder & CEO, Visual IQ

June 30, 2011 – MediaPost – Online Metrics Insider
Can the Accuracy of Attribution Be Validated? – By Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

June 23, 2011 – Search Engine Land
The Prettiest Person In The Room: The Impact Of Data Sources On Attribution – By Manu Mathew, Co-Founder & CEO, Visual IQ

May 26, 2011 – Search Engine Land
Is It Time For A New Compensation Model For Search And Digital Marketers? – By Manu Mathew, Co-Founder & CEO, Visual IQ

May 23, 2011 – MediaPost – Online Metrics Insider
The New Time Lag: Not Your Father's Metric Anymore – By Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

May 13, 2011 – MediaPost – Online Metrics Insider
Putting Insights Into Action: Operationalizing Attribution – By Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

April 19, 2011 – MediaPost – Online Metrics Insider
More On The New Time Lag: Not Your Father's Metric Anymore – By Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

March 15, 2011 – Search Engine Land
Attribution Management: The New Frontier in Search – By Manu Mathew, Co-Founder & CEO, Visual IQ

March 8, 2011 – CMO.com
From One CMO To Another: 10 Steps To Enterprise Marketing Measurement – By Bill Muller, CMO, Visual IQ

February 11, 2011 – Online Metrics Insider
Marketing Attribution: From Silos to Synergy – By Anto Chittilappilly, Co-Founder President & CTO, Visual IQ

February 7, 2011 – Retail Online Integration
4 Things Every Retailer Should Know About Attribution Management – By Manu Mathew, Co-Founder & CEO, Visual IQ

January 7, 2011 – 1to1 Magazine
Enhance One-to-One Marketing Interactions With Attribution Management – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

December 22, 2010 – B2C Marketing Insider
A New Advantage for the Next Decade: Attribution Management – By Manu Mathew, Co-Founder & CEO, Visual IQ

December 9, 2010 – Target Marketing Magazine
Direct Marketing Attribution: Passes, Catches and Dots – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

December 2, 2010 – Search Marketing Standard
The Death of Last Click Measurement – By Manu Mathew, Co-Founder & CEO, Visual IQ

October 6, 2010 – iMedia Connection
The Next Evolution of Marketing Measurement – By Manu Mathew, Co-Founder & CEO, Visual IQ

April 27, 2010 – Direct Marketing News
Cross-Channel Audience Analysis and Re-Marketing – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

April 2, 2010 – Adotas
Click Fraud – Using Attribution to Mitigate Risk – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

March 2, 2010 – MarketingProfs
Five Marketing Mistakes You Can Avoid by Using Cross Channel Attribution – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

April 2, 2010 – Adotas
The Art of Attribution: Understanding the Attribution Funnel – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

January 12, 2010 – iMedia Connection
6 Ways to Implement More Accurate Metrics – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

December 18, 2009 – Adotas
The Art of Attribution: Credit Where Credit Is Due – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ