Visual IQ Byline Articles from Industry & Trade Press

Visual IQ executives are frequently asked to contribute their expertise to leading business and marketing industry publications on the topics of marketing attribution management, cross channel integration, advertising analytics, marketing mix modeling, and marketing optimization - and how to use insights from cross channel marketing attribution to increase your ROI. Click on the article names below to read the latest articles from a variety of press outlets authored by Visual IQ executives.

Media Inquiries or Speaking Opportunities

Contact our Media Relations Department at 781-657-9035 or pr@visualiq.com.

---

May 17, 2013 – Internet Retailing
Guest Comment: Big Data and Marketing Attribution Reveal the Bigger Picture – By Adit Abhyankar, Executive Director, Visual IQ

April 30, 2013 – iMedia Connection
6 Attribution Myths You Still Believe – By Manu Mathew, Co-Founder & CEO, Visual IQ

April 25, 2013 – MediaPost – Online Metrics Insider
Industry Trend: Higher Expectations As Marketing Attribution Matures – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

April 25, 2013 – Direct Marketing News
Make Marketing Attribution Work: Four Steps to Successful Implementation – By Manu Mathew, Co-Founder & CEO, Visual IQ

April 23, 2013 – Media Week
Expert Comment: Visual IQ on Using Marketing Attribution to Harness the Power of Online, Offline and Audience Data – By Adit Abhyankar, Executive Director, Visual IQ

April 16, 2013 – Media Week
Display Inventory Discovery: The Future is Now – By Adit Abhyankar, Executive Director, Visual IQ

April 12, 2013 – CMO.com
4 Mile Markers Along The Marketing Attribution Journey – By Shane McAndrew, Vice President of Client Services, Visual IQ

March 26, 2013 – MediaPost – Online Metrics Insider
Programmatic Buying Meets Attributed Metrics: A Match Made With Big Data – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

March 22, 2013 – AdExchanger.com
The Case For Twitter Investment: An ROI-Focused Attribution Approach – By Phil Gross, Director of Product Management, Visual IQ

March 5, 2013 – MediaPost – Online Metrics Insider
How To Become A Data-Centric Organization – By Josh Dreller, Sr. Director, Client & Industry Solutions, Visual IQ

February 14, 2013 – iMedia Connection
Why Big Data is the Sexiest New Marketing Tool – By Josh Dreller, Sr. Director, Client & Industry Solutions, Visual IQ

February 8, 2013 – Figaro Digital
Enabling Marketing Attribution - More Than Just Cookies – By Adit Abhyankar, Executive Director, Visual IQ

January 25, 2013 – AdExchanger.com
Ad Blocking: Theft or Fair Use? – By Josh Dreller, Director, Client & Industry Solutions, Visual IQ

January 24, 2013 – MediaPost – Online Metrics Insider
Four Traits Of A Successful Marketing Attribution Implementation – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

December 12, 2012 – MediaPost – Online Metrics Insider
Marketing Attribution: A Time-to-Market Decision – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

November 30, 2012 – Search Engine Land
Deep Dive Into Bing Webmaster Tools: Part 1 – By Josh Dreller, Director, Client & Industry Solutions, Visual IQ

November 13, 2012 – MediaPost – Online Metrics Insider
Marketing Attribution: A CMO's Best Friend – By Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

November 13, 2012 – iMedia Connection
11 Critical Areas Where Marketing Measurement Matters – By Josh Dreller, Sr. Director, Client & Industry Solutions, Visual IQ

October 19, 2012 – Forbes.com
Four Crucial Takeaways On Facebook ROI – By Manu Mathew, Co-Founder & CEO, Visual IQ

October 16, 2012 – MediaPost – Online Metrics Insider
How To Calculate Attribution's ROI: The Formula – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

September 24, 2012 – iMedia Connection
Why Facebook Advertising is Vastly Undervalued – By Josh Dreller, Sr. Director, Client & Industry Solutions, Visual IQ

September 11, 2012 – MediaPost – Online Metrics Insider
Implementing Attribution Requires Change – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

August 27, 2012 – Media Magazine
The Future of Media Will Steamroll You If You're Not Prepared – By Josh Dreller, Sr. Director, Client & Industry Solutions, Visual IQ

August 23, 2012 – iMedia Connection
Why "Likes" Rarely Translate to Dollars – By Josh Dreller, Sr. Director, Client & Industry Solutions, Visual IQ

July 31, 2012 – MediaPost – Online Metrics Insider
Attribution Management As A Facilitator Of Your Enterprise Data Warehouse – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

July 11, 2012 – MediaPost – Online Metrics Insider
Using Experiment Design To Build Confidence in Your Attribution Model – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

June 5, 2012 – MediaPost – Online Metrics Insider
Marketing Attribution: The Answer To The Validation Question – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

May 9, 2012 – MediaPost – Online Metrics Insider
Attribution-Based Marketing Optimization – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

April 11, 2012 – MediaPost – Online Metrics Insider
The Impact of Cookie Deletion on Marketing Attribution – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

March 6, 2012 – MediaPost – Online Metrics Insider
Brand Proxy Metrics: Fuel For The Cross-Channel Attribution Engine – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

February 7, 2012 – MediaPost – Online Metrics Insider
What Your Smartphone Has to Do With Marketing Attribution – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

January 10, 2012 – MediaPost – Online Metrics Insider
Attribution Management: A Direct Response & Brand Marketing Tool – By Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

December 15, 2011 – CMO.com
B2B Lead-Generation Success: The Formula Of The Four Multiples – By Bill Muller, CMO, Visual IQ

December 12, 2011 – Marketing Land
Can Online Marketers Lead The Charge For Analytics & Attribution? – By Manu Mathew, Co-Founder & CEO, Visual IQ

December 2, 2011 – Search Engine Land
Search Campaign Optimization Through Touchpoint Analysis – By Manu Mathew, Co-Founder & CEO, Visual IQ

November 29, 2011 – MediaPost – Online Metrics Insider
Proceed With Caution: Attribution's Insights Not Always Straight Line – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

October 25, 2011 – MediaPost – Online Metrics Insider
Attribution Science: Blondes, Brunettes & Non-Converters – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

October 13, 2011 – Search Engine Land
How Search Conversions Are Driven By Display Impression Frequency – By Manu Mathew, Co-Founder & CEO, Visual IQ

September 22, 2011 – iMedia Connection
6 Ways to Optimize Your Marketing Portfolio – By Manu Mathew, Co-Founder & CEO, Visual IQ

September 15, 2011 – Search Engine Land
Understanding Attribution's Contribution To Customer Quality – By Manu Mathew, Co-Founder & CEO, Visual IQ

September 1, 2011 – Direct Marketing News
Is the Click-Through Rate a Dead Metric? – By Manu Mathew, Co-Founder & CEO, Visual IQ

August 18, 2011 – Search Engine Land
How Attribution Helps Search Marketing Inform Other Channels – By Manu Mathew, Co-Founder & CEO, Visual IQ

July 21, 2011 – Search Engine Land
How Attribution Management Enhances Search Retargeting – By Manu Mathew, Co-Founder & CEO, Visual IQ

June 23, 2011 – Search Engine Land
The Prettiest Person In The Room: The Impact Of Data Sources On Attribution – By Manu Mathew, Co-Founder & CEO, Visual IQ

May 26, 2011 – Search Engine Land
Is It Time For A New Compensation Model For Search And Digital Marketers? – By Manu Mathew, Co-Founder & CEO, Visual IQ

March 15, 2011 – Search Engine Land
Attribution Management: The New Frontier in Search – By Manu Mathew, Co-Founder & CEO, Visual IQ

March 8, 2011 – CMO.com
From One CMO To Another: 10 Steps To Enterprise Marketing Measurement – By Bill Muller, CMO, Visual IQ

February 7, 2011 – Retail Online Integration
4 Things Every Retailer Should Know About Attribution Management – By Manu Mathew, Co-Founder & CEO, Visual IQ

January 7, 2011 – 1to1 Magazine
Enhance One-to-One Marketing Interactions With Attribution Management – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

December 22, 2010 – B2C Marketing Insider
A New Advantage for the Next Decade: Attribution Management – By Manu Mathew, Co-Founder & CEO, Visual IQ

December 9, 2010 – Target Marketing Magazine
Direct Marketing Attribution: Passes, Catches and Dots – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

December 2, 2010 – Search Marketing Standard
The Death of Last Click Measurement – By Manu Mathew, Co-Founder & CEO, Visual IQ

October 6, 2010 – iMedia Connection
The Next Evolution of Marketing Measurement – By Manu Mathew, Co-Founder & CEO, Visual IQ

April 27, 2010 – Direct Marketing News
Cross-Channel Audience Analysis and Re-Marketing – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

April 2, 2010 – Adotas
Click Fraud – Using Attribution to Mitigate Risk – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

March 2, 2010 – MarketingProfs
Five Marketing Mistakes You Can Avoid by Using Cross Channel Attribution – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

April 2, 2010 – Adotas
The Art of Attribution: Understanding the Attribution Funnel – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

January 12, 2010 – iMedia Connection
6 Ways to Implement More Accurate Metrics – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

December 18, 2009 – Adotas
The Art of Attribution: Credit Where Credit Is Due – By Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ