Visual IQ Press Coverage

Visual IQ is frequently asked to provide expert insights and intelligence on the latest trends in multi-channel marketing integration, cross channel marketing attribution management and advertising optimization to leading business and trade publications. Click below to read what others are saying about Visual IQ, and as well as latest quotes from our executives in leading industry press.

Media Inquiries or Speaking Opportunities

Contact our Media Relations Department at 781-657-9035 or pr@visualiq.com.

---

May 8, 2013 – MediaPost
Bring On Good Measurement! – By Jay Habegger

April 10, 2013 – ExchangeWire TraderTalk TV
#TraderTalkTV: Visual IQ's Adit Abhyankar Explains How Attribution is Moving From Analytics to Operations

April 9, 2013 – AdExchanger.com
Thanks To Deal-Based Ads, Last-Click Attribution Was More Accurate In Q4 – By Kimberly Maul

March 27, 2013 – StrategyEye
Interview: Visual IQ’s Executive Director on Where to Put Ad Budgets – By Sarah Vizard

February 4, 2013 – Boston Business Journal
NY Trouncing Boston on Internet & Digital Media Hiring (Report) – By Kyle Alspach

January 23, 2013 – Digital Marketing Remix
Remix Video Q&A: Manu Mathew, CEO, Visual IQ – By Sean Callahan

December 19, 2012 – CMO.com
Digital Marketing In 2013: Predictions From 86 Industry Luminaries (page 7) – By Gayle Kesten

December 14, 2012 – AdExchanger.com
Data Nugget: How Undervalued is Display? – By Zach Rodgers

September 26, 2012 – Business Insider
INSTANT MBA: Most People React To Situations, But Entrepreneurs Don't – By Carolyn Cutrone

September 24, 2012 – AdExchanger.com
What Happens When Your Audience Doesn’t Click? – By Darren Herman

September 6, 2012 – ReadWriteWeb
Three Ways Advertisers Can Avoid Click Fraud – By Dave Copeland

July 23, 2012 – AdExchanger.com
Adometry Zigs, Visual IQ Zags on Facebook Attribution – By Zach Rodgers

July 16, 2012 – BtoB Magazine
Integrating Email Analytics with Other Channel Metrics Allows Greater Flexibility, Quicker Response and Closer Collaboration – By Karen J. Bannan

May 30, 2012 – AdExchanger
Are Advertisers Living the Dream of Unified Marketing and IT? – By Zach Rodgers

May 22, 2012 – MediaPost – SearchBlog
Collective Messaging On NYC Trash – By Laurie Sullivan

May 9, 2012 – MediaPost – Media Daily News
Forrester Report Identifies 'Leaders' In Channel Attribution Space – By Steve McClellan

April 30, 2012 – AdExchanger.com
Pure Play Wins the Day as Forrester Ranks Attribution Vendors – By Zach Rodgers

March 27, 2012 – Xconomy – by Erin Kutz
Ad Tech Startup Visual IQ Adding NY Presence, Eyes Funding Round

February 16, 2012 – AdMonsters – by Gavin Dunaway
Visual IQ Speaks TrueAttribution: Q&A With Manu Mathew, CEO & Co-Founder

January 4, 2012 – CMO.com – by Various Industry Luminaries
Digital Marketing In 2012: Predictions From 32 Industry Luminaries

August 8, 2011 – 1 to 1 Magazine – by Eric Krell
Give Credit Where Credit Is Due

June 10, 2011 – Search Engine Land – by Elisabeth Osmeloski
Roundup: Key Analytics Takeaways From SMX Advanced

April 27, 2011 – AdExchanger.com – Interview
Visual IQ CEO Mathew Sees Quality And Amount Of Client Data As Critical To Accurate Attribution Models

April 13, 2011 – Target Marketing Magazine – by Heather Fletcher
The 4 Best Ideas From SES on Properly Attributing Sales in a Multichannel World

March 30, 2011 – Target Marketing Magazine – by Heather Fletcher
A CMO-Friendly Data Warehousing Checklist

December 6, 2010 – iMedia Connection – by Josh Dreller
How We’ll Finally Move Beyond The Last Click

July 7, 2010 – Mass High Tech – by Jim Schakenbach
Marketing Faces More Data, More Demand for Analytics

June 14, 2010 – 1to1 Magazine - by Elizabeth Glagowski
The Bottom Line Benefits of Behavioral Targeting

April 5, 2010 – Customer Experience Matrix – by David Raab
Visual IQ Measures Marketing Impact Across All Channels

February 16, 2010 – MarketingSherpa – by Adam Sutton
Improve Attribution: 8 Steps to Measure the Impact of Your Marketing Efforts

November 30, 2009 – Digital Media Buzz – by Ken Liebeskind
Directing Dollars: New Ad Measurement Tool Delivers Real Time, Cross Platform Metrics

November 5, 2009 – Insurance Networking News – by Chad Mitchell, Sr. Analyst, Forrester Research
7 Steps to Developing a Solid Multi-Channel Distribution Strategy