Visual IQ Press Releases

Visual IQ regularly issues press releases on cross channel marketing attribution trends, as well as announcements about our latest news, white papers, eBooks, product developments and industry event participation. Click below to read our latest press releases.

Media Inquiries or Speaking Opportunities

Contact our Media Relations Department at 781-657-9035 or pr@visualiq.com.

---

April 29, 2013

Visual IQ CEO Manu Mathew to Debunk the Myths and Misconceptions of Marketing Attribution for Advertising Agencies
Presentation at iMedia Agency Summit Will Address How Agencies Can Successfully Use Attribution to Optimize Clients’ Cross Channel Marketing Performance

April 15, 2013

Kaspersky Lab Selects Marketing Attribution Solution from Visual IQ to Amplify Marketing Efforts
Leading Global Security IT Vendor Taps IQ Intelligence Suite to Measure Cross Channel Performance

April 8, 2013

Visual IQ Executive Director Adit Abhyankar to Explore How Advertisers Are Extracting Value From Cross Channel Marketing Attribution
Presentation at UK iMedia Summit Will Discuss Best Practices for Successfully Implementing Attribution Management

March 18, 2013

Phones 4u Looks to Digital Marketing Attribution to Drive Highly Aggressive Growth Strategy in 2013
Leading Independent Mobile Phone Retailer Joins Visual IQ’s Growing European Customer Base

March 12, 2013

Visual IQ Welcomes Shane McAndrew as Vice President of Client Services
Digital Marketing Veteran Will Manage Delivery for Leading Marketing Attribution Provider

February 26, 2013

Visual IQ Unveils eBook to Demystify Marketing Attribution
Practical Guide on Why Attribution Matters and How to Implement It

February 20, 2013

Josh Dreller of Visual IQ to Moderate Social Attribution Panel at Digital Analytics Association’s Dallas Symposium
Panel to Showcase Best Practices to Overcome Social Media Measurement Challenges

February 19, 2013

Visual IQ Named Digital Analytics Association Awards Finalist
Marketing Attribution Provider Recognized for Excellence in Digital Marketing

January 23, 2013

Josh Dreller of Visual IQ to Moderate Marketing Attribution Panel at Digital Analytics Association’s Los Angeles Symposium
Panel to Showcase Best Strategies for Companies to Adopt Data-Driven Thinking

January 15, 2013

Visual IQ Enhances Marketing Attribution Functionality of its IQ Intelligence Suite
Features Add Flexibility to Address Real World Challenges Faced by Marketers and Agencies

January 2, 2013

Visual IQ Named CODiE Award Finalist for Best Sales & Marketing Intelligence Software
Marketing Attribution Solution Earns Prestigious Industry Recognition

December 3, 2012

Visual IQ Appoints Angiras Koorapaty to Chief Financial Officer
Key Driver of Worldwide Financial Operations to Support Company’s High Growth

November 27, 2012

Josh Dreller of Visual IQ to Moderate Attribution Panel at Digital Analytics Association Chicago Symposium to Illuminate Most Effective Approaches for Marketing Attribution Management
Panel to Share Insights on the Contribution of Attribution to the Marketing Organization

October 31, 2012

Visual IQ CEO Manu Mathew to Illuminate Most Effective Approaches for Marketing Attribution Management
ad:tech Panel to Help Marketers and Agencies Make the Most of Next-Gen Measurement

October 15, 2012

Visual IQ and Korrelate Partner to Unveil IQ Envoy for Automotive to Maximize Marketing Spend On Audiences Most Likely to Purchase Vehicles
“Innovative Product Uses R.L. Polk Data to Enable Marketers to Focus Spend on Tactics That Have the Greatest Impact on Offline Purchases

September 11, 2012

Visual IQ Enhances Its Scenario Planning Software With Release of IQ Sage 3.0
“What-If?” Tool Leverages Historical Performance Data, Attribution Management to Produce Optimal Media Planning Recommendations

September 5, 2012

Visual IQ CEO Manu Mathew to Join Panel at First Annual OMMA Display Event in London
“Grill the Vendors” Panel Will Address Best Practices for Cross Channel Marketing Attribution

July 17, 2012

Visual IQ CEO Manu Mathew to Join "Grill The Vendors" Panel at OMMA Data & Targeting Event
Panel Will Address Best Practices for Cross Channel Marketing Attribution

July 2, 2012

Visual IQ Launches Operations in Europe with Addition of London Office
Leading Marketing Attribution Management Provider Bolsters European Presence with Signing of Orange Communications

June 25, 2012

Visual IQ Receives $12 Million in Financing from Volition Capital and Fog City Capital
Leading Marketing Attribution Management Software Company Accelerates Its Growth

April 30, 2012

Visual IQ Named a Leader in Both Interactive and Cross Channel Marketing Attribution by Top Independent Research Firm
Receives Highest Scores for Current Offering in Both Reports

February 14, 2012

Visual IQ Unites Media Mix Modeling and Marketing Attribution Management with TrueAttribution 2.0
Upgraded offering delivers industry’s first perpetual, productized way to calculate the impact of all marketing channels

November 14, 2011

Visual IQ Releases IQ Envoy 3.0
Leading Marketing Attribution Management Software Now Includes Advanced Touchpoint Analysis Functionality

October 24, 2011

Hill Holliday Selects Visual IQ as Exclusive Marketing Attribution Management Solution Provider
IQ Intelligence Suite to Help Agency Measure and Optimize Clients’ Cross Channel Marketing Performance

October 17, 2011

O.co (aka Overstock.com) Selects Visual IQ to Provide Marketing Attribution Management
IQ Intelligence Suite to Optimize Online Retailer's Cross Channel Marketing Programs and Improve Ad Spend Efficiency

May 31, 2011

Visual IQ to Offer Insights on Analytics and Marketing Attribution Management at SMX Advanced Conference
Panel to Expose Ways Marketers Can Tap Undiscovered Marketing Data to Optimize Performance

March 28, 2011

Visual IQ Appoints Analytics Expert to Enhance Scientific Modeling for Cross Channel Marketing Attribution Solutions
Dr. Payman Sadegh Joins Company as Director of Research & Development, Marketing Analytics

March 14, 2011

Visual IQ to Offer Expert Insights on Marketing Attribution Management at Search Engine Strategies Conference
Panel, Exhibit to Help Marketers Solve Top Cross Channel Marketing and Integration Challenges

March 9, 2011

Visual IQ Introduces Free Monthly e-Newsletter for Cross Channel Marketing Information and Advice
The IQ Advisor to Provide Content on Marketing Integration, Attribution Management, and Performance Optimization

February 28, 2011

Visual IQ Cross Channel Marketing Experts to Illuminate Best Practices for Marketing Attribution
Free Interactive Webcast Will Include Insight From Search Engine Land's Chris Sherman

February 22, 2011

Marketing Attribution Software Provider Visual IQ Surpasses $5 Billion in Media Spending Under Management
Leading Brands Manage Cross Channel Marketing Spend With Company’s IQ Intelligence Suite of Products

October 6, 2010

Marketing Intelligence Software Provider Visual IQ Bolsters Its Product Development Team
Data Analytics Pioneer Madan Bharadwaj Joins from Bluestreak as Vice President of Product Management

September 28, 2010

Marketing Intelligence Software Provider Visual IQ Appoints Industry Veteran Bill Muller as Chief Marketing Officer
Former iProspect CMO Joins as Company Continues Rapid Growth

August 20, 2010

Marketing Attribution Software Provider Visual IQ Announces $3 Million Investment by Fog City Capital

October 26, 2009

Marketing Attribution Software Provider Visual IQ Named a Leading Interactive Attribution Vendor by Top Independent Research Firm

September 21, 2009

Marketing Attribution Software Provider Visual IQ Introduces Unprecedented Ability to Connect Marketing Attribution to Audience Data with Audience IQ
Product Enables Marketers to Move Beyond Simple Media Optimization by Linking Customer Traits and Behaviors with Cross Channel Marketing Performance

October 20, 2008

Marketing Intelligence Software Provider Visual IQ Introduces First-Ever Attribution-Enabled Predictive Analytics Solution with IQ Sage
Innovative New Offering Predicts Performance and Provides Optimal Media Planning Recommendations