The IQ Advisor™ Article Archives

Each month, Visual IQ^® employees author articles that provide executive and practitioner level advice to marketers and agencies on topics that include: cross channel attribution management, marketing integration, marketing mix optimization and advertising analytics. These articles are published monthly in the Visual IQ e-newsletter, The IQ Advisor™, and are delivered via email to subscribers’ desktops. Click on the name of the archived articles below to access content from previous issues.

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Volume 2, Issue 1 - January, 2012

Display's New Era: A Heightened Need for Attribution Reporting
by Brian Midili, Director of Solution Architecture, Visual IQ

Volume 1, Issue 11 - December, 2011

Attribution's Value to the Customer Intelligence Function
by Bill Muller, Editor

Volume 1, Issue 10 - November, 2011

Attribution By-Products: Additional Insights for Marketers (Part 2 of 2)
by Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Volume 1, Issue 9 - October, 2011

Attribution By-Products: Additional Insights for Marketers (Part 1 of 2)
by Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Volume 1, Issue 8 - September, 2011

The Role of Attribution Management's Descriptive Analytics
by Dr. Payman Sadegh, Director of Research & Development, Marketing Analytics, Visual IQ

Volume 1, Issue 7 - August, 2011

Attribution Data Preparation: Like Rehearsing for Opening Night
by Mary Kay Peacock, Account Director

Volume 1, Issue 6 - July, 2011

3 Ways Attribution Can Improve Database Marketing Performance
by Anto Chittilappilly, Co-Founder, President & CTO

Volume 1, Issue 5 - June, 2011

Maximizing Optimization’s Impact: Considerations & Best Practices
by Joe Giannantonio, Director, Analytics & Solutions

Volume 1, Issue 4 - May, 2011

What's Your Frequency? Display Ad Frequency As A Driver of Search Conversions
by Bill Muller, Editor

Volume 1, Issue 3 - April, 2011

A Click Is Not A Click Is Not A Click
by Madan Bharadawj, Vice President

Volume 1, Issue 2 - March, 2011

Optimizing to What Really Matters: 6 Important Measures You Can't Afford to Miss
by Phil Lambert, Vice President

Volume 1, Issue 1 - February, 2011

A Marketing History Lesson: Our Success Metrics Evolve
by Bill Muller, Editor