Visual IQ^® Press Coverage

Visual IQ is frequently asked to provide expert insights and intelligence on the latest trends in marketing integration, cross channel attribution management and advertising optimization to leading business and trade publications. Click below to read what others are saying about Visual IQ, and as well as latest quotes from our executives in marketing industry press.

Media Inquiries or Speaking Opportunities

Contact our Media Relations Department at 781-657-9035 or pr@visualiq.com.

February 16, 2012 – AdMonsters – by Gavin Dunaway
Visual IQ Speaks TrueAttribution: Q&A With Manu Mathew, CEO & Co-Founder

January 4, 2012 – CMO.com – by Various Industry Luminaries
Digital Marketing In 2012: Predictions From 32 Industry Luminaries

August 8, 2011 – 1 to 1 Magazine – by Eric Krell
Give Credit Where Credit Is Due

June 10, 2011 – Search Engine Land – by Elisabeth Osmeloski
Roundup: Key Analytics Takeaways From SMX Advanced

Apr. 27, 2011 – AdExchanger.com – Interview
Visual IQ CEO Mathew Sees Quality And Amount Of Client Data As Critical To Accurate Attribution Models

Apr. 13, 2011 – Target Marketing – by Heather Fletcher
The 4 Best Ideas From SES on Properly Attributing Sales in a Multichannel World

Mar. 30, 2011 – Target Marketing – by Heather Fletcher
A CMO-Friendly Data Warehousing Checklist

Dec. 6, 2010 – iMedia Connection – by Josh Dreller
How We’ll Finally Move Beyond The Last Click

July 7, 2010 – Mass High Tech – by Jim Schakenbach
Marketing Faces More Data, More Demand for Analytics

June 14, 2010 – 1to1 Magazine - by Elizabeth Glagowski
The Bottom Line Benefits of Behavioral Targeting

June 30, 2010 – Inc. Technology – by Kim Boatman
Fight Click Fraud on Pay Per Click Ads

Apr. 5, 2010 – Customer Experience Matrix – by David Raab
Visual IQ Measures Marketing Impact Across All Channels

Feb. 16, 2010 – MarketingSherpa – by Adam Sutton
Improve Attribution: 8 Steps to Measure the Impact of Your Marketing Efforts

Dec. 4, 2009 – Behavior Insider – by Steve Smith
Attributing Behavior “Wholistically”

Nov. 30, 2009 – Digital Media Buzz – by Ken Liebeskind
Directing Dollars: New Ad Measurement Tool Delivers Real Time, Cross Platform Metrics

Nov. 5, 2009 – Insurance Networking News – by Chad Mitchell, Sr. Analyst, Forrester Research
7 Steps to Developing a Solid Multi-Channel Distribution Strategy

Oct. 26, 2009 – Online Media Daily – by Laurie Sullivan
Cross Channel Attribution Model On Track to Replace The Last Click