Visual IQ Unveils 10 Step Process for Enterprise Marketing Measurement
New Whitepaper Provides Checklist for Executive-Level Marketers to View, Analyze and Optimize Marketing Ecosystem Performance

Needham, MA – March 2, 2011 – Cross channel marketing intelligence software provider Visual IQ today published 10 Steps to Enterprise Marketing Measurement: A Marketing Executive Checklist. The whitepaper, which is available to download for free on the company’s website, provides senior level marketers with a step-by-step blueprint for implementing enterprise marketing measurement within their organizations.

The growing variety of marketing channels utilized by companies in the digital era has led to an explosion in the number of marketing touch points experienced by the average consumer. As a result, marketers face significant challenges understanding how each marketing effort leads to a purchase transaction, as well as how each of those efforts impacts—and is impacted by—every other effort. This has led to a shift away from traditional last click performance measurement and toward quantifying cross channel, cross campaign and cross tactic impact through advanced attribution management.

Specific areas that will be addressed during the hour-long webcast include:

The event will feature expert responses from Visual IQ Co-Founder & CEO Manu Mathew, and Vice President of Product Management Madan Bharadwaj. Both have a deep understanding of the cross channel marketing and measurement challenges faced by today's marketers and work daily with the world's leading brands and agencies to solve them, leveraging the company's IQ Intelligence Suite™ of solutions. Chris Sherman, executive editor of leading online search publication Search Engine Land, will also moderate the webcast and field questions provided by participants in advance of and during the event.

"This shift, coupled with the relentless pressure placed on marketing executives to deliver real world business results, proves that now more than ever, leaders of marketing organizations need a clear understanding of their overall enterprise marketing performance in order to empower teams and develop informed optimization strategies.

This whitepaper includes practical advice for how to do that by pursuing a practical 10 step process for enterprise marketing measurement. Steps covered include:

• Data integration
• Defining key performance indicators
• Creating visual scorecards
• Identifying cross campaign and cross channel attribution
• Taking action on the insights gained through marketing intelligence activity

“Keeping pace with the demand to collect, interpret and act upon all the marketing performance data available today can be overwhelming and hard to effectively manage,” said Manu Mathew, co-founder and CEO, Visual IQ, “Technology removes a lot of the heavy lifting with the data, but marketers still need helpful resources and practical advice to guide them through the process of turning information into action.”

Visual IQ regularly publishes educational white papers and research studies for marketers and agencies at both the executive level and practitioner levels. These white papers address trends, strategies, tactics and techniques that help marketers increase ROI and enhance understanding of the power of cross channel marketing intelligence to drive campaign and channel optimization. All whitepapers are free for view and download, with no sign-up required.

To access "10 Steps to Enterprise Marketing Measurement: A Marketing Executive Checklist” or subscribe to receive future whitepapers, visit http://visualiq.com/resources/white-paper-executive-checklist-marketing-measurement.

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About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies’ marketing data, driving actionable recommendations to improve marketing effectiveness.

These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind our marketing software products combines a user-friendly visual interface with built-in advanced attribution management and predictive modeling that clearly shows clients where opportunities exist for marketing optimization.

Visual IQ can be reached toll free by calling 888-376-0603 or at info@visualiq.com, or by visiting www.visualiq.com.

Questions regarding this release should be directed to the Visual IQ Media Relations Department at 781-657-9035 or pr@visualiq.com.