Visual IQ^® Press Releases

Visual IQ to Offer Insights on Analytics and Attribution Management at SMX Advanced Conference
Panel to Expose Ways Marketers Can Tap Undiscovered Marketing Data to Optimize Performance

Needham, MA – May 31, 2011 - Cross channel marketing intelligence software provider Visual IQ today announced that Madan Bharadwaj, vice president of product management, will be part of a highly-anticipated panel at the Search Marketing Expo (SMX) Advanced Conference in Seattle. The panel, “Overlooked, Underloved & Unknown Analytics,” will include expert advice for brands and their agencies to maximize the insights gleaned from marketing performance data so they can uncover hidden insights, illuminate recommendations for changes to marketing programs, and reveal performance optimization opportunities.

Going beyond typical reporting methods, the panel will introduce attendees to commonly overlooked analyses and share specific advice for how to get much deeper insights—and “ah-ha” takeaways—from lesser known or undocumented reporting options. The session will take place on Tuesday, June 7 at 9:00 am and will be moderated by Chris Sherman, executive editor of Search Engine Land. In addition to Bharadwaj, the discussion will include observations from:

• Robert Cooley, CTO, OptiMine Software
• Allison Hartsoe, VP Analytics, Semphonic
• Phil Mui, Group Product Manager, Google
• Khalid Saleh, President, Invesp

Bharadwaj will focus on several underutilized insights that marketers can glean from their analytics and attribution management programs, including touchpoint lag time and frequency. Marketers have used analysis of the lag time from the first click to conversion as a seemingly-meaningful metric for years, but it has recently become less relevant as consumers now face many more marketing exposures on their path to a conversion. Bharadwaj will explore five different types of lag time and what can be discovered by analyzing touchpoint frequency, as well as how to utilize these findings to make the most informed online optimization decisions possible.

“There are several dimensions of attribution management’s findings that are rarely discussed or implemented by marketers,” said Bharadwaj. “These touchpoint-related by-products of attribution can deliver tremendous additional value to marketers, but they first need to understand their importance. My goal for the session is to teach attendees how to take advantage of touchpoint lag time and frequency data so they can immediately deliver improved results and justify every penny of marketing spend.”

SMX Advanced, taking place June 7-8, 2011 at the Bell Harbor International Conference Center in Seattle, is the only search marketing conference designed exclusively for experienced search marketers. To learn more or see the full agenda, visit http://searchmarketingexpo.com/advanced.

About Visual IQ

Visual IQ produces the world’s most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies’ marketing data, driving actionable recommendations to improve marketing effectiveness.

These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind our marketing software products combines a user-friendly visual interface with built-in advanced attribution management and predictive modeling that clearly shows clients where opportunities exist for marketing optimization. For more information, visit www.visualiq.com.

Visual IQ can be reached toll free by calling 888-376-0603 or at info@visualiq.com, or by visiting www.visualiq.com.

Questions regarding this release should be directed to the Visual IQ Media Relations Department at 781-657-9035 or pr@visualiq.com.