Last Modified: September 30, 2016

Our commitment to privacy

Visual IQ, Inc. (“Visual IQ”) is committed to protecting the privacy of individuals from which we collect information. This Privacy Policy (“Policy”) describes:

  • how we collect information;
  • the types of information we collect and the purposes for which it is used;
  • how we safeguard that information, and
  • the choices we offer to individuals with respect to collection and use of information.

We may update this Policy to reflect current technologies and changes to our business practices. We encourage you to read this Privacy Policy carefully when using our website (“Site”) and other websites and applications where we are providing our services (“Services”). Through our Services, we provide analytics and attribution information to partners and other third parties, including clients such as advertisers and publishers. Our Services are used to help companies understand the factors that contribute to marketing effectiveness, but we do not serve targeted media campaigns.

How we collect information

When you visit our Site or other websites and apps that use our Services, we collect certain information about you and your device. We collect information in different ways and from different sources:

  • Cookies and other identifiers – We may use different technologies to collect and store your information. This includes use of cookies and similar technology to identify your browser or device. Other identifiers we may use are described below.
    • Pixels - blocks of code that we and our clients may use to track your navigation of websites or apps using our Services, and your browsing behavior.
    • Advertising IDs - standard non-permanent device identifiers provided by mobile operating systems for the purpose of serving and understanding advertising effectiveness, including the Advertising Identifier (“IDFA”) for iOS and Android Advertising ID for Android.
    • Software Development Kits (“SDKs”) - blocks of code similar to Pixels, embedded in applications that allow us to track certain information related to your use of apps that use our Services.
  • Server to server synchronization - We may synchronize identifiers described above with those of third parties, including cross-device identifiers, to collect your information.
  • Across websites and mobile applications - We may collect information about your activity across multiple websites or mobile applications through our integrations on client and partner properties or media campaigns, to enable advertisers and their partners to better understand the effectiveness of their various advertising campaigns.
  • Across devices - We may collect information using technology that establishes connections among related devices - such as smartphones, tablets, and computers - for attribution, advertising analytics, and reporting purposes.
  • Data partners - We obtain information from other data partners to supplement our attribution Services. This information typically consists of demographic and inferred interest data.
  • User submitted information - When you use our technology to, for example, sign up for an account with us, we collect information that you to provide us, such as name and email address.

Types of information we collect

We collect various types of information from individuals to provide and deliver products, Services, and/or content to our users. Examples of information we may collect from you include:

  • Various identifiers including unique device identifiers, and hardware or operating system device identifiers (e.g. IDFA for iOS, Android ID for Android, and Google Ad IDs).
  • IP address and information that can be derived from ISP addresses such as your general location, regional demographic, ISP or network provider, or your data connection information.
  • Your location data including city, country, zip code, and potentially geographic coordinates depending on whether you have enabled location services on your device.
  • General website use information such as page URL, referrer etc.

Personally Identifiable Information (“PII”) collection. Visual IQ only collects PII with your specific knowledge and consent, and takes policy and procedural steps to avoid and address accidental collection. Depending on the jurisdiction in which you reside, some information that we collect or combine with other information may be considered “personal data” subject to additional privacy and data protection requirements.

Synchronization data. This data may include identifiers that represent or correspond to PII. We may collect this data when we synchronize identifiers with clients and partners in the course of delivering our Services. We use synchronization data to help our clients and partners associate this information with their known users.

PII you explicitly provide via the Visual IQ Site

In addition to collecting data for the purposes listed above, we may also collect and transfer registration information that users voluntarily enter when interacting with the Visual IQ Site. Some of this registration information could be classified as PII. This may include, but is not limited to, our business customers’ or prospects’ names, postal addresses, email addresses, and phone numbers. We do not sell or rent data collected from our Site, and only transfer such data to third-party service providers as necessary to for lead generation and other marketing initiatives. We also receive and store non-PII from Site visits to better target our own ads for Visual IQ Services and to analyze our customer base. We do not collect or process PII in providing our Services to clients.

How we use information we collect

We may collect information about your activity across multiple websites or mobile applications in order to provide digital attribution services that allow advertisers and their partners to better understand the effectiveness of their various advertising campaigns. We also use information that we collect to provide or deliver products, services, and/or content to our users. Sometimes we also use information to improve the quality of our services, or send communications about new features, products or services, and other items that may be of interest to you.

Information that we share with third parties

We only share your information with third parties with your consent or in accordance with the practices described in this Policy. The only exceptions to this statement relate to fulfilling our legal obligations, listed below:

(a) in order to cooperate with official investigations or legal proceedings initiated by governmental and/or law enforcement officials, as well as private parties;
(b) to protect our rights or property;
(c) for purposes of health, safety and other matters of public interest;
(d) to enforce our Site's Terms of Use; and
(e) to operate or conduct maintenance and repair of our Services or equipment, as authorized by law

We may also transfer, sell, or assign your information to third parties in the event of our sale, merger, consolidation, change in control, transfer of substantial assets, reorganization, or liquidation for uses consistent with this Policy. We may also allow access to our database containing your information by third parties that provide us with services, such as technical maintenance.

How to opt out of data collection

Visual IQ receives the data of individuals from two sources: Visual IQ’s own pixel technology and data collected by third parties. Visual IQ data collection opt-out information is detailed below.

  • You can opt out of our data collection by following this link:
  • We store your opt-out preference on web browsers in a cookie. If you delete your cookies, this will remove our ability to recall that you have chosen to opt-out of data collection, and you will be effectively opted back in. You may also block cookies entirely by configuring your browser settings. Blocking cookies entirely may cause some websites to work incorrectly. We intend to introduce additional opt out methods over time, as our Services are deployed at scale across additional platforms.

We honor any modifications you make to your mobile device operating system settings. To opt-out of data collection via your mobile device operating system:

  • Select “Limit Ad Tracking” on Apple iOS or “Opt-out of interest-based ads” on Google Android. Doing so will delete your current Ad ID from your device and replace it with a new one.

Opting-Out of Third Party Data Collection

  • Advertisers provide data to us from third party data providers. Examples of third party data providers include DoubleClick by Google, and Atlas by Facebook. Visual IQ cannot read cookies from those data sources and cannot directly opt you out of data collection. However, Visual IQ will honor any opt-outs provided by those third parties. To opt-out of data collection by third party data providers, please visit their respective web pages.

To learn more about how you can exercise your choices with respect to other companies’ collection and use of data for purposes of interest-based advertising, please visit

Third party websites

This Site may contain links to third party websites. We are not responsible for the privacy practices or the content of these third party websites. We encourage our users to be aware when they leave our Site and to read the privacy policies of third party sites before proceeding.

Data transfers

In the course of providing our Services, we may transfer, store, and process information that we collect to servers and databases located outside of your state, province, country or jurisdiction. We store user data pertaining to EU citizens in data centers located in the EU.


We implement security measures to protect against the unauthorized access, loss, misuse, and alteration of data that we collect. In the unlikely event that the security of your information is compromised, we may notify you via your computer, mobile or other device.

Data retention

We retain user information collected for our Services only as long as necessary to fulfill our legitimate business purposes. In no event do we retain user-level data longer than 14 months. Aggregated data that is not stored at the individual user level may be held indefinitely.


We are committed to protecting the online privacy of children. In accordance with the Children's Online Privacy Protection Act (“COPPA”), we do not knowingly collect any personal information from or provide any Services to children under the age of 13.

Changes to our privacy policy

We may update this privacy policy to reflect changes to our information or business practices. We will summarize important changes in the ‘What’s New’ section below. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact us

If you have any questions or concerns regarding our Privacy Policy or the security of our Site or Services, please contact us at

What’s new

This Privacy Policy was last updated on September 30, 2016