How We Are Different
TrueAttribution – Advanced Marketing Science at Its Best
Visual IQ's cross channel marketing intelligence software products have been developed and continually enhanced by the industry’s most experienced team of marketing scientists and machine learning experts. Nowhere is the result of their work more evident and impactful on your or your clients’ marketing performance than in the attribution modeling, predictive analytics, and mathematical science behind Visual IQ's TrueAttribution® process.
The Most Accurate Attribution Modeling
TrueAttribution provides the most accurate allocation of credit for your overall marketing success across every channel, campaign and marketing tactic available anywhere in the marketplace. These unmatched macro-level and micro-level marketing insights enable optimization of your marketing investments to a degree not previously attainable. TrueAttribution cross channel attribution modeling…
- Incorporates every marketing touchpoint experienced by every one of your prospective customers.
- Analyzes every attribute associated with every one of your marketing efforts – the entire stack of touchpoints – amounting to thousands of attributes (keywords, ad size, placement, publisher, timing, creative, offer, etc.).
- Utilizes 100% of your data to analyze and calculate the performance impact of each channel, campaign and tactic on the others.
- Performs attribution modeling using data from both online and offline channels – to calculate and provide marketing performance impact.
- Continually refines the models on which its output is based, as actual performance data is fed back into our products.
Powerful Attribution Modeling Output Empowers Your Optimization
The output of TrueAttribution is a set of TrueMetrics™ – presented within the powerful Visual IQ user interface – that incorporate the cross channel, cross campaign and cross tactic impact on every one of your key performance indicators (KPIs). These TrueMetrics clearly reveal opportunities for optimization across and within your marketing mix.
Let’s discuss your cross channel marketing optimization challenges and how Visual IQ can help you meet them.
Learn about marketing attribution management and optimization recommendations provided by IQ Envoy.