Audience IQ - Audience Analysis

IQ Intelligence Suite

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Learn about Visual IQ's marketing intelligence software.

Learn how you benefit from audience targeting.

Learn how Visual IQ enhances your marketing performance management.

It’s invaluable to have intelligence about the marketing strategies and tactics that produce the highest return across the entire universe of prospects to whom you or your clients advertise. But the fact is that your efforts have varying degrees of effectiveness on different types of prospects. Some prospects simply have a greater propensity to convert than others, some are of higher potential value than others, and some respond more favorably to a different combination of marketing tactics. Audience IQ provides you with this level of marketing intelligence and audience analysis to empower your marketing optimization efforts.

Detailed Audience Analysis

Audience IQ is the best of breed Visual IQ^® cross channel marketing intelligence software product that enables you to understand the channels, campaigns, offers and tactics that produce the greatest performance toward your marketing goals by specific audience clusters. By providing Visual IQ with demographic and behavioral data about the individuals to whom you market – without divulging any personally identifiable data (PII) – you enable Audience IQ to analyze the performance of your marketing campaigns by those demographics and behaviors. Among the product’s powerful outputs are clear, easy to understand breakdowns of the attributes of your customers with the highest propensity to convert, the marketing tactics that produce your highest value customers, and the marketing tactics that can be deployed to turn low value customers into high value customers.

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Tailor Your Tactics Using Audience Analysis

With Audience IQ’s audience analysis at your fingertips you or your clients can modify online or offline marketing programs so that you use the highest performing messaging, offers, placements, channels, etc., to target each audience. Learn the characteristics of your most valuable customers (by lifetime value, RFM, profit, or any of your key performance indicators) and devote a higher percentage of your budget to them. Take advantage of the data driven executive and practitioner level insights you gain from cross channel attribution management, and apply it to individual audience segments. Optimize your campaigns and media mix, collect the results, and feed the results into Audience IQ to analyze, identify new opportunities for optimization. Continue to monitor post-conversion behavior and repeat your audience analysis in a virtuous cycle to continually increase the return on your marketing investment and the value of your average customer.

Imagine what you can accomplish with this additional level of audience specific intelligence provided by Audience IQ – a higher level of confidence in your marketing decisions, a competitive advantage for your organization, and your personal and professional success. Let’s discuss your audience targeting challenges and how Audience IQ can provide you with the solutions.

Learn about the Visual IQ suite of marketing intelligence software products.

Learn how you benefit from audience targeting.

Learn how Visual IQ products enhance your marketing performance management..