IQ Intelligence Suite
Detailed Audience Analysis
Audience IQ is the best Visual IQ cross channel marketing intelligence software product that enables you to understand the channels, campaigns, offers and tactics that produce the greatest performance toward your marketing goals by specific audience segments. By overlaying demographic and behavioral data about the individuals to whom you market – without divulging any personally identifiable data (PII) – Audience IQ analyzes the performance of your marketing campaigns by those demographics and behaviors. The outputs are clear breakdowns of the attributes of your customers with the highest propensity to convert, as well as the marketing tactics that produce your highest value customers.
Tailor Your Tactics Using Audience Analysis
With Audience IQ’s audience analysis you or your clients can modify online or offline marketing programs so that you use the highest performing messaging, offers, placements, channels, etc., to target each audience. Learn the characteristics of your most valuable customers (by lifetime value, RFM, profit, or any of your key performance indicators) and devote a higher percentage of your budget to them. Take advantage of the data driven executive and practitioner level insights you gain from cross channel attribution management, and apply it to individual audience segments. Optimize your campaigns and media mix, collect the results, and feed the results into Audience IQ to analyze, identify new opportunities for optimization.
Let’s discuss your audience targeting challenges and how Audience IQ can help you meet them.