How Visual IQ^® is Different

Whether you work for a brand or for an agency, Visual IQ cross channel marketing intelligence software products provide solutions to your toughest data driven marketing integration, attribution management and marketing performance management challenges that aren’t available anywhere else in the marketplace.

Industrial Strength Data Integration

Unlike other options, Visual IQ utilizes a proven methodology to seamlessly collect, clean, format and integrate data from all of your disparate data sources. Whether it’s from search engines, bid management tools, ad servers, email providers, call center applications, or CRM systems/customer databases, Visual IQ makes it easy for you to move from your inefficient marketing silos to a consistent, integrated system that meets all your marketing performance management needs.

Both Online & Offline Marketing Performance Management

With Visual IQ products, you’re not limited to integrating and analyzing the results of just your online channels. Unlike alternative providers, our software products provide multiple methodologies for integrating all the marketing performance data you need: email, direct mail, broadcast, print, call center, POS, out of home, and any other source – with your online performance data. This enables you to analyze and optimize your performance across all of your marketing channels.

Any Type of Marketing Data Available

Unlike alternative solutions, Visual IQ software handles everything from user level data from search marketing and online display advertising to campaign summary level data from broadcast, print, or any channels where user level data is unavailable. Add to this your media planning data, behavioral or demographic data, or any syndicated data you wish (comScore, Nielsen, etc.). Clients routinely integrate dozens of channels and multiple terabytes of data – so the size of your datasets is not an issue.

Superior Marketing Science & TrueAttribution^®

Visual IQ utilizes state of the art cross channel attribution management instead of inaccurate and antiquated “last click” measurement techniques. And unlike subjective attribution alternatives that require that “you” provide anecdotal weighting to attribute credit for conversions using only a sampling of the available data, our software utilizes the world’s most rigorous and accurate marketing science – TrueAttribution^® – to analyze every marketing touchpoint experienced by your consumers and 100% of the available data to model and quantify the impact of every channel, campaign, and tactic to your marketing success. This enables you to implement more effective and more accurate marketing performance management.

Intuitive Interface & TrueMetrics™

With Visual IQ, recognizing marketing insights and recommendations for optimizing your results is extremely easy through our user-friendly, interactive dashboards and reporting tools. Key points of intelligence and opportunities for optimization virtually leap off the screen through the presentation of the critical success measurements you already work with every day, as well as a set of corresponding TrueMetrics™ that include cross channel, cross campaign and cross tactic influences.

If your marketing ecosystem deserves the highest quality care and feeding available – and the most diligent marketing performance management – to ensure that you achieve your goals for success let’s discuss your cross channel marketing performance management challenges and how Visual IQ can provide you with the solutions.

Learn about all the marketing optimization challenges that Visual IQ can solve for you.