How Visual IQ is Different
Visual IQ cross channel marketing intelligence software products provide solutions to your toughest marketing attrubution, data integration, and marketing performance management challenges.
Visual IQ has been providing marketing attribution software longer, has more mature products, works with larger and more demanding brands, and has received more third party accolades than our all competitors combined. By all measures, we’re the industry’s pioneer and its undisputed leader.
Visual IQ utilizes a proven methodology to seamlessly collect, normalize, format and integrate data from all of your disparate data sources, making it easy to move from your inefficient marketing silos to an integrated view of your marketing ecosystem that meets all your marketing performance management needs.
Visual IQ’s software crunches through hundreds of billions of marketing touchpoints and trillions of attributes to quantify the impact of your multi-channel efforts, then calculates the optimal combination of channels, campaigns and tactics to ensure your overall marketing success. The size of your dataset is never an issue.
Visual IQ software products provide multiple methodologies for integrating and analzing the interaction of all of your traditional offline and online marketing performance data. Add your media planning data, behavioral or demographic data, syndicated data (comScore, Nielsen, etc.) and exogenous data (weather, stock prices, etc.).
Our software utilizes the world’s most rigorous and accurate marketing science – TrueAttribution® – to analyze every marketing touchpoint experienced by your consumers and 100% of the available data to model and quantify the impact of every channel, campaign, and tactic to your marketing success.
Visual IQ makes recognizing optimization opportunities easy. Insights virtually leap off the screen through the presentation of the critical success measurements you already work with every day, displayed side-by-side with a corresponding set of TrueMetrics™ that include cross channel, cross campaign and cross tactic influences.
Visual IQ’s products easily configure to how you work, mirroring the language and taxonomy your organization uses to describe its metrics, goals, groups, etc. It also enables each of your team members, as well as your agency partners, to have their own unique views and analyses of your performance data.
Your dedicated Visual IQ account team provides initial and ongoing training, best practices, and value-add service to ensure that attribution is both fully implemented and fully embraced at your organization. We’re experts at helping you incorporate the changes needed for your attribution engagement to succeed.
Let’s discuss your cross channel marketing performance management challenges and how Visual IQ can provide you with the solutions.
Learn about all the marketing optimization challenges that Visual IQ can help you meet.