IQ Intelligence Suite
Think of all the impressions your marketing efforts produce and the variety of channels and tactics that convey your messages to potential customers. Imagine all the possible combinations of marketing touchpoints produced and the conscious and sub-conscious influence each one has on consumers when deciding to buy your products. The difference between knowing, and not knowing, the true impact that each touchpoint has on your marketing performance is like the difference between a picture taken by a camera, and one drawn in crayon. IQ Envoy® provides you with this clear, accurate, data driven intelligence through its best of breed marketing attribution management functionality.
Superior Intelligence Through Superior Marketing Attribution Management
IQ Envoy is the Visual IQ® cross channel marketing attribution management product that employs our TrueAttribution® process – using the world’s most rigorous and accurate attribution marketing science – to calculate the true quantitative impact that each marketing touchpoint experienced by every one of your prospects has on all your marketing performance. This intelligence enables you to avoid making the costly mistakes that come from basing your marketing decisions on antiquated “last click measurement” techniques.
This state of the art marketing attribution management methodology starts by analyzing the entire stack of marketing touchpoint attributes to which your prospects were exposed, and assigning the appropriate weight to each attribute based on its demonstrated impact on achieving your goals. Once this quantitative impact is calculated for each individual that has been exposed to your marketing efforts, it is then calculated for every one of your channels, campaigns, and marketing tactics across all the data, criteria and KPIs you provide.
True Up Your Metrics With TrueMetrics™
The output of this marketing attribution management process is a set of TrueMetrics™ insights that mirror all of the key performance indicators (KPIs) you or your clients already use, but recalculated to include cross channel, cross campaign and cross tactic influence. With IQ Envoy you enjoy executive level and practitioner level dashboards that display the extent to which every strategy and tactic you deploy provides assists, and is assisted by, every other – in a very clear, easy to understand format. Here is a sample of some of the KPIs you may choose to express as TrueMetrics insights:
- Your TrueMetrics KPI
- TrueRevenue
- TrueConversions
- TrueImpressions
- TrueClicks
- TrueLeads/TrueApplications
- TrueCPA
- TrueROI/TrueROAS
- Your KPI
- Revenue
- Conversions
- Impressions
- Clicks
- Leads/Applications
- CPA
- ROI/ROAS
…and any other vertical specific or business model specific metrics you use.
Unlimited Optimization Opportunities
The cross channel insights produced by IQ Envoy empower you to reallocate budget to the tactics that produce the best return on your most important online and offline goals with a degree of confidence and accuracy never before possible. You discover the tactics that are your most effective introducers, influencers and converters – across and within channels, enabling you to optimize your combined marketing performance accordingly. The recommendations for performance optimization delivered through the marketing attribution management functionality of IQ Envoy are only limited by the amount and variety of data you provide.
Marketing Attribution Management – A Competitive Advantage
While your competitors measure their success based on the single tactic that recorded the eventual conversion (“last click” methodology) – or using an indiscriminate distribution of credit for each conversion – they fail to assign accurate credit to all the other tactics that helped produce the sale. As a result, they make changes to their strategies and tactics based on incomplete and inaccurate information – allowing you to out-analyze, out-optimize and outperform their marketing efforts. That’s a great position for you to be in – both professionally and personally – and IQ Envoy will help you get there. Let’s discuss your cross channel marketing performance challenges and how IQ Envoy can provide you with the solutions.
Learn about the Visual IQ suite of marketing intelligence software products.
Learn how to understand your attribution management.
Learn how Visual IQ enhances your marketing performance management.
