Marketing Dashboard Access to Your
Integrated Performance Data
IQ Insight is the powerful Visual IQ cross channel marketing intelligence software product that allows you to focus your time and energy on marketing — rather than on data management. It enables you to view and manage your combined marketing performance — from both online and offline channels — in a holistic manner via an interactive marketing dashboard and reporting tool — rather than in fragmented, disconnected pieces. Examples of where your disparate marketing data may currently be found include:
- Search Engines & Bid Management Tools
- Display Ad Networks & Ad Servers
- Data Analytics Platforms
- Campaign Management Tools
- CRM System/Customer Database
- Call Center Applications
- Email Campaign Tools
- In Store POS Systems
- GRP & Circulation Reports
- Media Plans
- Agency Reports
- Dozens More…
Comparing the performance of each of your channels and tactics side-by-side on a common set of KPIs.
Just Point Us to Your Data
Visual IQ uses a number of methodologies, including automated data bridges and API feeds that we have established with over 50 of the industry’s most common data sources, to collect your marketing performance data prior to normalizing, formatting and integrating it for your use. It then displays your results in our interface using a common set of key performance indicators (KPIs) so the performance of all your channels, campaign and tactics can be accurately compared. Just point us to your data and we’ll do the rest.
Operational Efficiencies & Actionable Marketing Intelligence
In addition to the obvious operational efficiencies gained by being able to view the performance of your entire marketing ecosystem all on one marketing dashboard for the first time, IQ Insight also delivers actionable marketing intelligence that would otherwise go unrecognized. By simply viewing your marketing results by a common set of KPIs, apples-to-apples performance comparisons that were not previously possible are accomplished instantly. And these comparisons are not just limited to channels, campaigns and tactics, but include your own internal organizational classifications, such as business units, product lines, sales territories, etc.
No Enterprise Is Too Large
Every day, IQ Insight provides mission critical marketing intelligence to brands and agencies that integrate dozens of channels and multiple terabytes of data. It can easily handle as large or small a piece of your overall marketing mix as you choose.