IQ Intelligence Suite

If you’re like most marketers or agencies you rely on marketing data that’s spread across many disparate internal and external locations. It can be found within departmental, regional, channel specific, or business unit silos; at multiple agencies; or at any number of marketing platform providers. So it can’t be viewed, analyzed and reported upon from a single, consolidated location or marketing dashboard. Some examples of where it can be found:

  • Search Engines & Bid Management Tools
  • Display Ad Networks & Ad Servers
  • Data Analytics Platforms
  • Campaign Management Tools
  • CRM System/Customer Database
  • Call Center Applications
  • Email Campaign Tools
  • In Store POS Systems
  • GRP & Circulation Reports
  • Media Plans
  • Agency Reports
  • Dozens More…

Marketing Dashboard Access to Your Performance Data

IQ Insight™ is the powerful Visual IQ® cross channel marketing intelligence software product that allows you to focus your time and energy on marketing – rather than on data integration or being a “spreadsheet jockey.” It’s the industry’s best product at demonstrating the value in managing your combined marketing performance – both online and offline channels – in a holistic manner via an interactive marketing dashboard, rather than in fragmented, disconnected pieces.

No More Wrestling With Data

Your initial set-up process – as well as your ongoing data refresh process – is expertly managed by our software product support staff. This service includes the utilization of automated data bridges and API feeds that Visual IQ has established with over 40 of the industry’s most common data sources. It also includes the cleansing of your data, building and applying your specific business rules to ensure its effective use, and normalizing it to a common set of success metrics so the performance of all your efforts can be accurately compared. With this process complete, data from all the online and offline channels, sources, platforms and vendors you wish is fed into the IQ Insight product.

The results from all those channels, campaigns and tactics are then displayed side by side via macro-level and micro-level marketing dashboards and reports through IQ Insight’s user-friendly, highly intuitive interface. Your industry specific, business specific and business unit specific data – as well as your customer data, post conversion behavioral data, syndicated data and planning data – is displayed as well. You’re able to quickly and easily view and compare the performance of all your marketing programs using a common set of key performance indicators (KPIs) that you define. And you are able to analyze and report upon that performance by any data point that’s available. Your choice of KPIs might include:

  • Revenue/Orders
  • Leads/Applications
  • Accepted Applications
  • ROI/ROAS/ROMI
  • CPC/CPA/CPM
  • Impressions/Clicks
  • Lifetime Value/RFM
  • Any business specific KPI you wish…

Operational Efficiencies & Actionable Marketing Intelligence

In addition to producing these operational efficiencies enabled by your marketing dashboard, IQ Insight is also true to its name – revealing actionable marketing intelligence previously buried within your disparate data sources. The data driven insights and the recommendations that stem from them empower you to implement changes to your campaigns or your channel mix that dramatically improve your combined marketing performance. Reallocate your media spend to more productive channels or creatives. Adjust the sequence of messaging or other tactics to those producing the best return. Optimize based on any of your key performance indicators and any of the marketing tactics you track.

And because the data loading and regular refresh process is automated and streamlined, there’s very little lag time between the data being generated, the insights being recognized, and the optimization of your programs.

No Enterprise Is Too Large

Every day IQ Insight provides mission critical marketing intelligence to brands and agencies who integrate dozens of channels and multiple terabytes of data on a daily or weekly basis. It can easily handle as large or small a piece of your overall marketing mix as you choose.

It’s time for you to focus on achieving your or your clients’ marketing goals, rather than on data wrangling. And it’s time to optimize your combined marketing performance, rather than just its bits and pieces. It’s time to grab a competitive advantage and reap the rewards that it produces. Let’s discuss your challenges in producing a consolidated marketing view, and how IQ Insight can provide you with the solutions.

Learn about the Visual IQ suite of marketing intelligence software products.

Learn how Visual IQ collects and integrates your marketing data.

Learn how you benefit from attribution management.

Learn how Visual IQ enhances your marketing performance management.

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