The IQ Intelligence Suite of Visual IQ Software Products
The IQ Intelligence Suite consists of four hosted cross channel marketing intelligence software products designed especially for brands and agencies. Each product builds uncovers hidden insights from deep within your multi-channel performance data, deliveringing recommendations for changes to your marketing programs, and revealing performance optimization opportunities for both executive level and practitioner level users.
Each powerful, yet user-friendly cross channel marketing intelligence software product within the IQ intelligence Suite includes complete set-up and training, as well as ongoing user and analytics suppoort by your expert Visual IQ account team. The products can be used to integrate as few as two channels – such as search marketing and online display advertising – or your entire marketing ecosystem, including both online and offline channels. You buy only the products you need – and when you need them.
IQ Insight is the “heart” of the IQ Intelligence Suite. Once your marketing performance data and customer data has been collected, formatted, normalized and integrated during the software set-up process, IQ Insight presents it to you through its powerful, yet easy to use reporting interface. This allows you the flexibility to view, report upon and compare the performance of every channel, campaign and marketing tactic side by side, and to analyze that performance by any criteria specific to your company, industry or business model.
IQ Envoy is the Visual IQ software product that enables you to understand your cross channel and cross campaign attribution – and avoid making the mistakes that come with traditional “last click” measurement techniques. It utilizes the world’s most accurate attribution modeling process – TrueAttribution® – to recalculate all the critical success metrics you already use into a mirror set of TrueMetrics™ insights that reflect the quantitative impact that each channel, campaign and marketing tactic has on the other. These metrics reveal the actual value of every one of your marketing touchpoints toward not only each campaign’s goals, but your combined marketing goals. From this intelligence, you can readily identify opportunities for optimization within and between channels, campaigns and tactics.
Audience IQ is the Visual IQ product that connects the understanding you gain through IQ Envoy about the marketing performance of all your channels, campaigns and tactics to the demographic and/or behavioral attributes of your customers and prospects. You discover the marketing strategies and tactics that produce the best performance from your various audience segments. You learn which messaging, offers and creatives within which channels produce your most valuable customers as determined by any of your KPIs. And you discover the characteristics of the customers who have the highest propensity to convert.
IQ Sage is the Visual IQ cross channel marketing optimization recommendation product that empowers you with the ability to model potential changes to your campaign strategies, media tactics or channel mix in a virtual environment. Use its “what if?” scenario exploration functionality to predict the performance impact of reallocating your media spend across different tactics – using any of your success metrics. Run as many scenarios as you wish in order to fine tune your marketing mix, offers and creatives to maximize your return, then have the product generate optimized media plans based on its models.
Let’s discuss your marketing performance challenges and how the IQ Intelligence Suite of cross channel marketing intelligence software products can provide you with the solutions.
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