The IQ Intelligence Suite of Visual IQ^® Software Products

The IQ Intelligence Suite consists of four hosted cross channel marketing intelligence software products designed especially for marketers and agencies. Each product builds upon the best of breed capabilities and advanced marketing science of the others, uncovering hidden insights, illuminating recommendations for changes to your marketing programs, and revealing performance optimization opportunities for both executive level and practitioner level users.

Each powerful, yet user-friendly cross channel marketing intelligence software product within the IQ intelligence Suite includes complete set-up, training and ongoing user support by the expert Visual IQ software support team. The products can be used to integrate as few as two channels – such as search marketing and online display advertising – or your entire marketing ecosystem, including both online and offline channels. You buy only the products you need – and only when you need them – and because it’s a hosted solution, there’s no software for you to install or maintain.

IQ Insight is the “heart” of the IQ Intelligence Suite and is the product onto which all other Visual IQ products are added. Once your marketing performance data and customer data (and any other data you wish to include) has been collected, formatted, normalized and integrated during the software set-up process, IQ Insight presents it to you through its powerful, yet easy to use dashboard and reporting interface. This allows you the flexibility to view, report upon and compare the performance of every channel, campaign and marketing tactic side by side, and to analyze that performance by any criteria specific to your company, industry or business model. IQ Insight provides both executive overview and granular views of your marketing ecosystem using a common set of your own key performance indicators (KPIs).

IQ Envoy is the Visual IQ software product that enables you to understand your cross channel and cross campaign attribution – and avoid making the mistakes that come with traditional “last click measurement” techniques. It utilizes the world’s most accurate attribution modeling process – TrueAttribution^® – to recalculate all the critical success metrics you already use into a mirror set of TrueMetrics™ insights that reflect the quantitative impact that each channel, campaign and marketing tactic has on the other. These metrics reveal the actual value of every one of your marketing touchpoints toward not only each campaign’s goals, but your combined marketing goals. From this intelligence, you can readily identify opportunities for optimization within and between channels, campaigns and tactics. Use IQ Envoy cross channel marketing intelligence software to increase the return of your marketing efforts by increasing your investment in the strategies and tactics that drive the greatest performance.

Audience IQ is the Visual IQ product that connects the understanding you gain through IQ Insight and IQ Envoy about the marketing performance of your channels, campaigns and tactics to the demographic and/or behavioral attributes of your customers and prospects. You discover the marketing strategies and tactics that produce the best performance from your various audience clusters. You learn which messaging, offers and creatives within which channels produce your most valuable customers as determined by any of your KPIs – lifetime value, RFM, revenue, ROI, ROAS, etc. And you discover the characteristics of the customers who have the highest propensity to convert. Turn all this intelligence into action by crafting your channel strategy, campaigns, messaging, creative and offers to appeal to specific audiences or audience segments. Turn browsers into buyers and one time buyers into repeat and higher value customers with Audience IQ.

IQ Sage is the Visual IQ predictive analytics software product that empowers you with the ability to model potential changes to your campaign strategies, media tactics or channel mix in a virtual environment. Use its “what if?” scenario exploration functionality to predict the performance impact of reallocating your media spend across different tactics – using any of your success metrics. Run as many scenarios as you wish in order to fine tune your marketing mix, offers and creatives to maximize your return, or allow the product to calculate the “ideal” media plan based on its models. Use IQ Sage decision support intelligence to justify your requests for additional budget, or to determine how to spend additional budget that becomes available. The more you use IQ Sage in your planning, the more impactful your plans – and your contributions to your organization – become.

Let’s discuss your marketing performance challenges and how the IQ Intelligence Suite of cross channel marketing intelligence software products can provide you with the solutions.

Learn how Visual IQ enhances your marketing performance management.

Learn about all the marketing optimization challenges Visual IQ solves.

Learn about Visual IQ pricing.