IQ Intelligence Suite
There are significant benefits to being able to predict the results of your future marketing efforts. If you are like most marketers or agencies you are either asked to forecast your future marketing performance on a regular basis, or you do so to justify your requests for additional budget.
But none of your marketing initiatives take place in isolation. Their performance is a byproduct of all the marketing activities that you simultaneously have under way, as well as a variety of external factors, such as time of year, economic conditions, world and local events, etc. So to predict your future performance without taking these factors into consideration will result in inaccurate, and frankly, less “predictable” predictions. IQ Sage provides the solution to this predictive analytics challenge.
Based on data that’s fed into IQ Sage, it models the marketing conditions and marketing performance at the time your results were produced. It seamlessly utilizes all your historical attribution management information and TrueMetrics™ insights from the IQ Envoy™ product, and the integrated view of your data from IQ Insight. So when you enter your theoretical spending amounts for each channel, campaign and tactic into its flexible, yet easy to use interface, it uses marketing data modeling to predict each of your resulting success metrics based on its understanding of how the different mix and different marketplace conditions will impact your marketing goals.
The other Visual IQ products – IQ Insight, IQ Envoy and Audience IQ – are the industry’s most powerful tools at revealing cross channel performance insights across and between marketing initiatives, and at illuminating both high level and detailed opportunities for optimization of your combined marketing mix through changes made to its component parts. But the cross channel predictive analytics provided by IQ Sage pull together all the intelligence gained from those products, and predicts your results in a safe "pre-launch" simulation mode – as well as delivers you modeled recommendations for your optimal media plan.
Validate optimization recommendations or uncover alternative recommendations. Make decisions faster, with more confidence and more accuracy. More easily justify your spend with senior management or your clients. Be the guru who informs the company’s mission critical plans through cross channel predictive analytics. Continue to improve your marketing performance based on the intelligence provided by IQ Sage.
Let’s discuss your forecasting and budget justification challenges and how IQ Sage can provide you with the solutions.
Learn about Visual IQ's marketing intelligence software.
Learn how to benefit from understanding your attribution management.
Learn how Visual IQ enhances your marketing performance management.
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