Industrial Strength Marketing Data Management & Integration

Do you really want to spend time managing and manipulating data? Or would you rather be a full-time marketer? Like it or not, much of your or your clients’ success is driven by the quality and accuracy of the data that you use each day to base your marketing decisions. You’ve certainly heard the old expression “garbage in, garbage out.” Since data management can be one of the challenges you face, and a source of frustration you experience, Visual IQ® has solved this problem for you with our industrial strength marketing data management capabilities.

Process Driven By Marketing Channel Experts

Unlike alternative solutions that place most of the marketing data management burden on you and your staff, Visual IQ expertly collects, cleans, formats, and seamlessly integrates your marketing data for you. Our proven data management services and tools have been developed and refined throughout our history of working with the complex data requirements of many of the world’s largest brands and leading agencies. This methodology uses a series of discovery questionnaires, preformatted templates, and the marketing channel expertise of the Visual IQ software support staff to make the marketing data management process as streamlined as possible.

With automated data bridges and API feeds established between Visual IQ and over 40 of the industry’s most common sources of data, we take ownership for the cleansing and hygiene of your data, building and implementing the specific business rules required to use your data effectively, and normalizing your data to a common set of critical success metrics – enabling the easy and accurate comparison of each channel and campaign’s performance

Just Point Us to Your Data

Because our highly-experienced marketing data experts work every day with data from dozens of different sources, Visual IQ is intimately familiar with the formats and idiosyncrasies of the most common providers of your data, including:

• Search Engines
• Bid Management Tools
• Campaign Management Platforms
• Data Analytics Platforms
• Ad Networks
• Ad Servers
• Email Campaign Tools
• CRM System/Customer Database
• Post Conversion /Accounting Systems
• In Store POS Systems
• Call Center Applications
• Media Plans
• GRP & Circulation Reports
• Agency Reports
• Many More…

We’ve Invested the Effort So You Don’t Have To

Since Visual IQ integrates and refreshes data from dozens of channels and multiple terabytes of data on a daily and weekly basis for many of our clients, the scale of your datasets is not issue. And other options available in the marketplace simply do not devote the resources to ensure the smooth handling of your marketing data management and integration in the same way. Extensive automated and manual quality control checks of each data source, at every data refresh and reload, mean that you don’t lose any sleep over the quality of the information you use to make key decisions.

By ensuring the very highest quality data – enabling you to focus on your role as a marketer – Visual IQ empowers you to get the most benefit from our software. When you maximize the data driven marketing intelligence gained from our products, you can make more informed decisions about optimizing your efforts. That means higher marketing ROI, more success for your organization, and more success for you. Let’s discuss your marketing data management challenges and how Visual IQ can provide you with the solutions most appropriate to your needs.

Learn about the marketing dashboard provided by IQ Insight.