Enabling Advertising Agencies With Cross Channel Marketing Management

The most important component to your agency’s success – and your own career’s success – is satisfied customers. And no factor is more important to producing satisfied customers than the performance of the marketing tactics you plan, buy, create and manage for them. However, “performance” has become much more complex and multi-dimensional to demonstrate because of the challenges posed by cross channel marketing management and associated cross channel marketing analytics.

Compared to just a couple of years ago, your clients…

• Use more channels to market their products
• Generate more marketing performance data
• Understand there is cross channel impact
• Have their efforts and data spread across more tools, vendors and agencies
• Seek more effective ways to manage their combined marketing success

What Makes You Different?

Unless you manage every one of your client’s marketing channels, you are just one of many pieces in that client’s fractured marketing ecosystem. This provides little motivation for your client to entrust you with a bigger slice of their overall advertising pie. And of course there’s the debate over the relative impact of your efforts in isolation – and those managed by the client themselves or by their other agencies. But a powerful way to differentiate yourself and your agency is to provide your clients with a clear picture of their cross channel marketing analytics, and empower their effective cross channel marketing management.

Make Your Agency Indispensable

Visual IQ’s hosted cross channel marketing intelligence software products effectively solve these challenges by:

• Quickly and easily collecting, cleaning, formatting and integrating your clients’ marketing performance data, media planning data, syndicated data, behavioral data and customer data from unlimited sources and channels into a consolidated dashboard and reporting interface
• Clearly and accurately demonstrating the quantitative cross channel, cross campaign and cross agency impacts on the key performance indicators (KPIs) that you and your clients already use
• Recognizing macro-level as well as micro-level optimization opportunities and recommending corresponding changes to your clients’ strategies and tactics across campaigns, channels and agencies to drive increased overall ROI
• Making you the most valuable – and indispensable – cog in your clients’ marketing machine

Additional Revenue & Opportunities for Growth

In addition to creating another revenue stream for yourself – by charging your clients for these cross channel marketing management services – using Visual IQ’s powerful, yet user-friendly software products enables you to quickly and easily become your clients’ “go to” resource when it comes to their cross channel marketing analytics and recommendations. And that means across ANY channel – either online or offline – not just those you manage. This means more opportunities to cross sell, up sell, take on additional channels, and displace other agencies. Billings increase. Client satisfaction and loyalty increase. Your value to your organization increases. Let’s discuss your opportunities to provide these additional mission critical services to your clients.

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