TrueMetrics Insights to Illuminate Your Optimization Opportunities

One of the most important benefits you’ll enjoy by using Visual IQ's cross channel marketing metrics software products is the ability to utilize the same key performance indicators (KPIs) and critical success metrics you already use to optimize your efforts. Regardless of whether you work for a brand or an agency, as part of the data integration process we ensure that the performance data from your various disparate channels and campaigns is normalized to a common set of KPIs so that when their performance is analyzed, you are comparing apples to apples. That’s where TrueMetrics™ insights, Visual IQ's cross channel marketing metrics, come in.

In addition to your historical KPIs, the advanced modeling science behind Visual IQ's TrueAttribution^® process provides a corresponding set of TrueMetrics that reveal the influence that every channel, campaign and marketing tactic has on every other channel, campaign and tactic, as well as on your overall marketing performance. For instance:

• Your Current KPI…
• Conversions
• Leads
• Applications
• Revenue
• Cost Per Acquisition (CPA)
• ROI

• Will Be Recalculated to This TrueMetrics KPI…
• TrueConversions
• TrueLeads
• TrueApplications
• TrueRevenue
• TrueCPA
• TrueROI

…and any other vertical specific or business model specific metrics you use.

With this set of TrueMetrics – based on the metrics that you already use to evaluate your online and/or offline marketing performance – you can easily make quick, accurate decisions to optimize your results without changing the way you already work.

Better Optimization

Let’s discuss your cross channel performance challenges and how Visual IQ can help you meet them.

Learn about cross channel marketing metrics and optimization recommendations provided by IQ Envoy.