TrueMetrics Insights to Illuminate Your Marketing Opportunities

One of the most important benefits you’ll enjoy by using Visual IQ's cross channel marketing metrics software products is the ability to utilize the same key performance indicators (KPIs) and critical success metrics you already use today. Regardless of whether you are an advertiser or work for an agency, as part of the data integration process we ensure that the performance data from your various disparate channels and campaigns is normalized to a common set of KPIs so that when their performance is viewed side by side, you are comparing apples to apples. That’s where TrueMetrics™ insights, Visual IQ's cross channel marketing metrics, come in.

In addition to your historical KPIs, the advanced modeling science behind Visual IQ's TrueAttribution^® process also provides a corresponding set of TrueMetrics insights that reveal the influence that every channel, campaign and marketing tactic has on every other channel, campaign and tactic, as well as on your combined marketing performance. For instance:

• Your Current KPI…
• Conversions
• Leads
• Applications
• Revenue
• Cost Per Acquisition (CPA)
• ROI

• Will Be Recalculated to This TrueMetrics KPI…
• TrueConversions
• TrueLeads
• TrueApplications
• TrueRevenue
• TrueCPA
• TrueROI

…and any other vertical specific or business model specific metrics you use.

With this set of TrueMetrics insights – based on the metrics that you already use to evaluate your online and/or offline marketing performance – you can easily make quick, accurate decisions to optimize your results without changing the way you already work.

Better Optimization

Your macro-level and micro-level decisions are based on the actual contribution that each channel, campaign and tactic has on your combined marketing performance, and not in isolation as if every effort was taking place in a vacuum. This means that these cross channel marketing metrics enable you to make more efficient, more effective and more predictable optimization actions than would be possible using any other method. Perform your job with more confidence and less stress with the aid of TrueMetrics. Get your nights and weekends back. Outperform your competition and achieve your personal and business goals. Let’s discuss your cross channel performance challenges and how Visual IQ can provide you with the solutions.

Learn about cross channel marketing metrics and optimization recommendations provided by IQ Envoy.