Resources

Access our free resources on marketing attribution management, integration and optimization

Visual IQ thought leadership

Visual IQ demonstrates its thought leadership in valuable outlets and resources to help increase your understanding of cross channel marketing attribution management, multi-channel marketing integration and opportunities for cross channel marketing optimization.

Whether you work for a brand or for an agency, or are a marketing executive or practitioner, these free resources can help demystify the complex science and strategies behind numerous multi-channel marketing techniques.

Visual IQ on-demand webcasts

Visual IQ executives regularly participate in webcasts with other industry experts to share advice, recommendations and best practices on proven ways to reveal marketing intelligence and opportunities for optimization across your campaigns, channels and granular-level marketing tactics. Learn how to utilize that intelligence to improve your marketing effectiveness and increase the return on your marketing investment.

Visual IQ white papers, eBooks & research studies

Visual IQ also regularly publishes white papers, eBooks and research studies on topics of value to marketers and their agency partners. The content of these resources provides you with best practices and recommendations on how to identify and use insights hidden within your marketing data to make more informed optimization decisions to increase your marketing ROI.

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E-newsletter article archives

Visual IQ authors and publishes a monthly e-newsletter, The IQ Advisor, which provides you with actionable advice and best practices in the areas of cross channel marketing attribution management and optimization.

Our industry articles

Visual IQ frequently authors articles for business and marketing industry publications about marketing attribution, cross channel optimization, and insights that can be found hidden deep within your marketing data.

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Case Studies

Our clients often realize extraordinary results and returns using our cross channel marketing attribution software. From uncovering new, data-driven insights and driving brand engagement, to increasing sales volume to reducing wasted media spends, our clients continue to find value in our software.

Training

As marketers, we understand how difficult it can be to integrate new products and processes. We provide extensive training programs that give you practical, hands-on experience with the IQ Intelligence Suite so you can master our products and transform your marketing.

Attribution Glossary

Marketing attribution can be a complicated discipline. We want to help in every way we can, so we wrote this glossary of some of the most important terms used in marketing attribution.