Resources

Access our free resources on marketing intelligence and people-based measurement and optimization

Visual IQ thought leadership

Visual IQ demonstrates its thought leadership in valuable outlets and resources to help increase your understanding of marketing intelligence, people-based marketing, consumer experience orchestration and more.

Whether you work for a brand or for an agency, or are a marketing executive or practitioner, these free resources can help demystify the strategies behind numerous multi-channel marketing and advertising techniques.

Visual IQ on-demand videos

Visual IQ executives regularly participate in videos and webcasts with other industry experts to share advice, recommendations and best practices on proven ways to reveal marketing intelligence and opportunities for optimization across your campaigns, channels and granular-level marketing tactics. Learn how to utilize that intelligence to improve your marketing effectiveness, enhance the consumer experience and increase the return on your marketing investment.

Visual IQ white papers, eBooks & research studies

Visual IQ also regularly publishes white papers, eBooks and research studies on topics of value to marketers and their agency partners. The content of these resources provides you with best practices and recommendations on how to identify and use insights hidden within your marketing performance and audience data to make more informed optimization decisions by audience segment.

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E-newsletter article archives

Visual IQ authors and publishes a monthly e-newsletter, The IQ Advisor, which provides you with actionable advice and best practices in the areas of marketing intelligence, people-based marketing, consumer experience orchestration and more.

Our industry articles

Visual IQ frequently authors articles for business and marketing industry publications about marketing intelligence, people-based marketing performance, and audience insights that can be found hidden deep within your marketing and advertising data.

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Case Studies

Our clients often realize extraordinary results and returns using our marketing intelligence software. From uncovering new, audience-driven insights and driving brand engagement, to increasing sales volume to reducing wasted media spends, our clients continue to find value in our software.

Our Blog

The Visual IQ blog keeps you up-to-date on the latest marketing intelligence news, trends and insight. Be sure to come back often to see what’s new.

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Attribution Glossary

Marketing measurement and optimization can be a complicated discipline. We want to help in every way we can, so we wrote this glossary of some of the most important terms used in marketing intelligence.