Industry Articles

Visual IQ executives are frequently asked to contribute their expertise to leading business and marketing industry publications

Visual IQ bylined articles from industry & press

Our executives contribute on the topics of marketing intelligence, audience performance, budget optimization, consumer experience orchestration — and how to use insights from marketing intelligence to optimize performance by audience segment.

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Right Person, Right Place, Right Time, Right Message: Leveraging People-Based Measurement

April 21, 2017

Manu Mathew, Co-Founder & CEO, Visual IQ

Business 2 Community

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Unique Identifiers: The Power Behind People-Based Marketing

March 23, 2017

Phil Gross, Vice President of Product Management, Visual IQ

Business 2 Community

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A Beginner’s Guide to Marketing Attribution in an Omni-Channel World

March 20, 2017

Vanessa Tadier, General Manager of Europe, Visual IQ

MyCustomer.com

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Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance

March 14, 2017

Manu Mathew, Co-Founder & CEO, Visual IQ

MarketingProfs

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Barriers to Faster Optimization and How to Overcome Them

March 13, 2017

Michele Szabocsik, Director of Product Marketing, Visual IQ

MarTech Advisor

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From Polling Station to Ad Campaign: Marketing Lessons from 2016’s Political Surprises

February 13, 2017

Vanessa Tadier, General Manager of Europe, Visual IQ

ExchangeWire

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Why Marketers and Pollsters Struggle to Capture the Truth

January 31, 2017

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MKTGinsight

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Why Adtech and Martech Must Converge

January 27, 2017

Manu Mathew, Co-Founder & CEO, Visual IQ

Business 2 Community

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How to Understand TV’s Impact on Digital Responses

December 27, 2016

Manu Mathew, Co-Founder & CEO, Visual IQ

Business 2 Community

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If Personalization is So Effective, Why Aren’t More Marketers Doing It? Experts Weigh In.

December 06, 2016

Leading Industry Experts

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5 Data-Driven Best Practices of Highly-Effective Marketing Organizations

November 02, 2016

Bill Muller, CMO, Visual IQ

Business2Community

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Ad Fraud Isn't Only Fraud That Should Concern You

October 27, 2016

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
3 Ways To Leverage Data For Omni-Channel Marketing Success

October 13, 2016

Bill Muller, CMO, Visual IQ

Business2Community

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Programmatic Display vs. Programmatic TV: Can the Gap be Bridged?

October 17, 2016

Phil Gross, Vice President of Product Management, Visual IQ

MarTech Advisor

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4 Tips for Multi-Device Measurement

September 29, 2016

Bill Muller, CMO, Visual IQ

Business 2 Community

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Delving Deeper into Data: How Marketing Attribution Can Empower SMEs

September 30, 2016

Ben Sidebottom, Director, Product Management, R&D, Visual IQ

Real Business

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For Marketers, Does Daily Optimization Pay Off? Experts Say Yes

September 21, 2016

Leading Industry Experts

READ MORE
The Modern CMO: Ways to Overcome Brand Measurement Challenges

August 31, 2016

Bill Muller, CMO, Visual IQ

Business2Community

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Can't We All Get Along? Bringing the AdTech/MarTech Division to an End

August 24, 2016

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Mediatel

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Why TV Advertising Needs to be Modernised

August 17, 2016

Ben Sidebottom, Director, Product Management, R&D, Visual IQ

Videonet

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Mystifying Mechanics: Why We Must Unify Disparate AdTech and MarTech Solutions

August 18, 2016

Ben Sidebottom, Director, Product Management, R&D, Visual IQ

Fourth Source

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TV GRPs: You've Had Good Run, But It's Time For New Currency

August 10, 2016

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
Is It Possible to Connect the Dots Between TV and Digital Responses?

August 01, 2016

Ben Sidebottom, Director, Product Management, R&D, Visual IQ

PerformanceIN

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A Marketer’s Worst Nightmare: Ad Fraud or Performance?

July 01, 2016

Manu Mathew, Co-Founder & CEO, Visual IQ

MarTech Advisor

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Four Steps To Measure Brand Marketing

June 27, 2016

Bill Muller, CMO, Visual IQ

CMO.com

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How to Prepare Yourself to be Marketing Attribution-Ready

June 06, 2016

Manu Mathew, Co-Founder & CEO, Visual IQ

iMedia Connection

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Many Devices, One Consumer: The Experts Tackle Cross-Device Marketing & Measurement

July 05, 2016

Leading Industry Experts

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Why is it so Hard to Measure Marketing ROI? We Asked the Experts.

April 05, 2016

Leading Industry Experts

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The Future of Attribution: Unique Identifiers

May 11, 2016

Phil Gross, Vice President of Product Management, Visual IQ

Marketing ID

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Why Performance (NOT Ad Fraud) Should Keep You Up at Night

May 05, 2016

Manu Mathew, Co-Founder & CEO, Visual IQ

The Wall's WallBlog

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Media Buying: From Data-Driven Thinking to Action

April 20, 2016

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Target Marketing

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Advanced Measurement: Not Just For Enterprise Brands Anymore

April 12, 2016

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

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3 Things CMOs Should Ask Their Brand Marketing Teams

April 06, 2016

Bill Muller, CMO, Visual IQ

The Wall's WallBlog

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Six Questions to Help You Determine the Right Data-Management Platform for Attribution

March 30, 2016

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MarketingProfs

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Marketing Attribution and Programmatic Buying: A Match Made in Heaven

March 16, 2016

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

Fourth Source

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3 Tips for Retailers to Maximize Online Success

February 22, 2016

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

iMedia Connection

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Updating Your TV Attribution: Where's the Beef?

February 16, 2016

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

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Data Law Compliance Not Enough in Isolation to Protect Consumer Privacy

February 12, 2016

Bill Muller, CMO, Visual IQ

ExchangeWire

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Marketing Attribution Jargon: Key Terms Explained

February 01, 2016

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

Brand Republic

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How can Brand Marketers Become More Accountable in 2016?

February 01, 2016

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

PerformanceIN

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Industry Thought Leaders Share Predictions for 2016

January 04, 2016

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

ExchangeWire

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But Did It Sell Pop-Tarts? How Kellogg’s Decided If Its Pandora Campaign Was Worth It

December 11, 2015

Sponsored Content

Digiday

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3 Tips to Develop a Cross-Device Marketing and Measurement Strategy

December 09, 2015

Aman Khanna, Client Partner, Visual IQ

Mobile Marketer

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Why Forecasting is So Hard, from Hurricane Joaquin to the Kardashians’ E-Commerce Play

December 02, 2015

Sponsored Content

Digiday

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Infographic: 6 Tips for Tracking Consumers in One Snowy Scene

December 02, 2015

Sponsored Content

Digiday

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Responsible Measurement: Protect Your Customers and Your Brand

December 01, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

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How to Measure the Impact of Holiday Promos

November 25, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
VISUAL IQ PRESENTS: PERFORMANCE FORECASTING BLUNDERS

November 03, 2015

Bill Muller, CMO, Visual IQ

READ MORE
TV Attribution: Where's the Beef?!

October 27, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

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Unlocking Brand Marketing Insights Through Advanced Attribution

October 26, 2015

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

iMedia Connection

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Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts

October 05, 2015

Yulia Altman, Client Partner, Visual IQ

MarketingProfs

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Hey, What About Metrics For Brand Marketers?

October 02, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
Top-Down vs. Bottom-Up Attribution: Why Meeting In The Middle Is Just Right

September 23, 2015

Phil Gross, Vice President of Product Management, Visual IQ

CMO.com

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Getting Beyond Weak Lift Metrics: A Better Deal for Brand Marketers

September 16, 2015

Manu Mathew, Co-Founder & CEO, Visual IQ

Digiday

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The Future of Marketing Performance Management

September 01, 2015

Manu Mathew, President & CEO, Visual IQ

Chief Marketer

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Jargon Buster: Advanced Marketing Attribution Glossary for Marketers

August 31, 2015

Shilpi Desai, Sr. Account Manager, Visual IQ

Business2Community

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Deciphering the Infinite Iterations of the Consumer Journey

August 28, 2015

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

ExchangeWire

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Embrace Organizational Change To Adopt New Marketing Technology

August 19, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

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Top Tips: Advanced Connectivity - Reshaping Consumer Interaction

August 03, 2015

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

NetImperative

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Building A Single Currency For Marketing Measurement

July 21, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

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Correlation vs. Causation: Why Marketers Should Stop Saving for a Rainy Day

June 25, 2015

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

Fourth Source

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We Need to Rethink Viewability and Attribution

June 22, 2015

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

Business2Community

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Running In Circles with Your Marketing? You Should Be

June 16, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

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Budget Booster and Fraud Finder: Two Key Attributes of Advanced Marketing Attribution

May 22, 2015

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

Business Review Europe

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Using Advanced Measurement to Optimize the 4 Ps of Marketing

May 20, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

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We Need to Re-Think Viewability and Attribution

May 15, 2015

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

iMedia Connection

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How Would Modern Day Mad Men Choose a Marketing Measurement Solution?

May 08, 2015

Manu Mathew, Co-Founder & CEO, Visual IQ

Chief Marketer

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Six Steps Towards Marketing Attribution on a Global Scale

May 08, 2015

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

PerformanceIN

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Measurement Tactics For Optimizing Your Programmatic Buys

April 21, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

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The Omni-Channel Challenge: How to Get to the Promised Land

April 20, 2015

Visual IQ Editorial Staff

etailcore

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Measuring Content Marketing’s ROI Through Marketing Attribution

April 08, 2015

Bill Muller, CMO, Visual IQ

Business2Community

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Ad Effectiveness: Why Retargeting Metrics Aren't Telling the Whole Story

March 24, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
The Competitive Edge: Will 2015 Be the Year of Attribution?

March 03, 2015

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

PerformanceIN

How To Avoid Snake Oil In Measurement Solutions

February 24, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
5 Lies About Marketing Attribution to Guard Against

February 20, 2015

Bill Muller, CMO, Visual IQ

Business2Community

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Why Marketers Should Ditch Correlation (Even When It's Raining)

January 27, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
A New Year's Resolution: Take Action On Insights

January 06, 2015

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

Why Predictive Segmentation is the Future of Retargeting

January 02, 2015

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

Fourth Source

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Continued Growth of Cross-Device Advertising and other 2015 Predictions

December 29, 2014

Visual IQ

PerformanceIN

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Native Advertising – How Can You Prove It Works?

December 19, 2014

Visual IQ

iMedia Connection

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The Holiday Shopping Frenzy: How Can Retailers Optimize Their Marketing?

November 20, 2014

Manu Mathew, Co-Founder & CEO, Visual IQ

Retailing.org

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Overcoming Retargeting Challenges Through Predictive Segmentation

November 18, 2014

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
Big Data Heroes - Hiring and Retaining Analytic Rock Stars

November 14, 2014

Brian Suh, Associate Vice President of Analytics, Visual IQ

The Huffington Post

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How Advanced Connectivity Will Revolutionize Measurement and Optimization

October 15, 2014

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

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3 Ways To Leverage Data For Omni-Channel Marketing Success

October 13, 2014

Bill Muller, CMO, Visual IQ

CMO.com

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Op-ed: Is wrong attribution short-changing publishers?

September 19, 2014

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

What's New in Publishing

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Holiday Strategies: Optimize Black Friday Sales To Stay Firmly In The Black

September 16, 2014

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

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Five Data-Driven Best Practices of Highly Effective Marketing Organizations

September 05, 2014

Bill Muller, CMO, Visual IQ

CMO Essentials

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Digital Onboarding Of Offline Conversions: Providing Insight Into The Customer Journey

August 12, 2014

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

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Connected Cars Will Drive Automotive Marketing Into the Digital Age

July 24, 2014

Visual IQ

The Guardian

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Panda 4.0: Winners, Losers, Impact On Marketing Measurement

July 23, 2014

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
4 Tips for Multi-Device Measurement

July 22, 2014

Bill Muller, CMO, Visual IQ

Chief Marketer

READ MORE
Tips for Hiring and Developing Analytics Rock Stars

July 15, 2014

Brian Suh, AVP of Analytics, Visual IQ

Digital Analytics Association Community Blog

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Can You "Hear" Your Marketing Performance?

July 02, 2014

Bill Muller, CMO, Visual IQ

Business2Community

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Cross-Device Measurement: New Rules Of The Road

June 24, 2014

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
Why Retargeting Doesn't Work as Effectively as You Think

May 29, 2014

Visual IQ

The Drum

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Can Better Measurement Help Marketers Tackle Online Ad Fraud?

May 19, 2014

Visual IQ

ExchangeWire

READ MORE
Marketing Measurement And Consumer Privacy

April 29, 2014

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
Does Your Marketing Data Speak the Same Language as Your Business?

April 17, 2014

Visual IQ

The Wall

READ MORE
Great Analytics Start With a Great Question

March 26, 2014

Phil Gross, Director of Product Management, Visual IQ

Digital Analytics Association Community Blog

READ MORE
Fighting Online Ad Fraud With More Sophisticated Metrics

February 25, 2014

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
2014: The Year of Marketing Accountability

January 29, 2014

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
Cross-Channel Attribution Will Help Video Advertising Realise Its True Potential in 2014

January 08, 2014

Visual IQ

Video Ad News

READ MORE
When Choosing A Media Company, Take A Measured Approach

January 07, 2014

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
Guest Comment: Understanding Attribution to Improve Entire Marketing Strategies

January 06, 2014

Visual IQ

Internet Retailing

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4 Things Every Retailer Should Know About Attribution Management

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

Retail Online Integration

READ MORE
Is It Time For A New Compensation Model For Search And Digital Marketers?

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

Search Engine Land

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The Prettiest Person In The Room: The Impact Of Data Sources On Attribution

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

Search Engine Land

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How Attribution Management Enhances Search Retargeting

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

Search Engine Land

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How Attribution Helps Search Marketing Inform Other Channels

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

Search Engine Land

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Is the Click-Through Rate a Dead Metric?

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

Direct Marketing News

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Understanding Attribution's Contribution To Customer Quality

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

Search Engine Land

READ MORE
6 Ways to Optimize Your Marketing Portfolio

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

iMedia Connection

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How Search Conversions Are Driven By Display Impression Frequency

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

Search Engine Land

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Enhance One-to-One Marketing Interactions With Attribution Management

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

1to1 Magazine

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A New Advantage for the Next Decade: Attribution Management

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

B2C Marketing Insider

READ MORE
Direct Marketing Attribution: Passes, Catches and Dots

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Target Marketing Magazine

READ MORE
Measure Twice, Cut Once: Preparing for Cross-Channel Attribution

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
Three Prerequisites To Successful Cross-Channel Optimization

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
The Art of Attribution: Credit Where Credit Is Due

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Adotas

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6 Ways to Implement More Accurate Metrics

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

iMedia Connection

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The Art of Attribution: Understanding the Attribution Funnel

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Adotas

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Five Marketing Mistakes You Can Avoid by Using Cross Channel Attribution

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MarketingProfs

READ MORE
Click Fraud – Using Attribution to Mitigate Risk

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Adotas

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Cross-Channel Audience Analysis and Re-Marketing

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Direct Marketing News

READ MORE
The Next Evolution of Marketing Measurement

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

iMedia Connection

READ MORE
The Death of Last Click Measurement

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

Search Marketing Standard

READ MORE
Attribution Science: Blondes, Brunettes and Non-Converters

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Proceed With Caution: Attribution's Insights Not Always Straight Line

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Marketing Attribution: A CMO's Best Friend

December 23, 2013

Anto Chittilappilly, Co-Founder, President and CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Marketing Attribution: A Time-to-Market Decision

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Four Traits Of A Successful Marketing Attribution Implementation

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Measurement Challenges Abound As Marketing Ecosystem Evolves

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
6 Attribution Myths You Still Believe

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

iMedia Connection

READ MORE
The Case For Twitter Investment: An ROI-Focused Attribution Approach

December 23, 2013

Phil Gross, Director of Product Management, Visual IQ

AdExchanger.com

READ MORE
Programmatic Buying Meets Attributed Metrics: A Match Made With Big Data

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Make Marketing Attribution Work: Four Steps to Successful Implementation

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

Direct Marketing News

READ MORE
Industry Trend: Higher Expectations As Marketing Attribution Matures

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Four Crucial Takeaways On Facebook ROI

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

Forbes.com

READ MORE
Implementing Attribution Requires Change

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Can Online Marketers Lead The Charge For Analytics and Attribution?

December 23, 2013

Manu Mathew, Co-Founder & CEO, Visual IQ

Marketing Land

READ MORE
Attribution Management: A Direct Response and Brand Marketing Tool

December 23, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
#Facebook, quel apport pour les annonceurs?

December 23, 2013

Vanessa Tadier, Directrice générale Europe de Visual IQ

Doc News

READ MORE
Allier l’achat et l’attribution programmatiques pour profiter du Big Data

December 23, 2013

Adit Abhyankar, Executive Director, Visual IQ

Ad-Exchange.fr

READ MORE
Der unterschätzte Trend: Marketing-Attribution

December 23, 2013

Adit Abhyankar, Executive Director bei Visual IQ

Lead Digital

READ MORE
Attribution big data et marketing : des opportunités pour votre entreprise

December 23, 2013

Adit Abhyankar, directeur exécutif de Visual IQ

eMarketing.fr

READ MORE
Why Facebook Advertising is Vastly Undervalued

December 23, 2013

Visual IQ

iMedia Connection

READ MORE
Ad Blocking: Theft or Fair Use?

December 23, 2013

Visual IQ

AdExchanger.com

READ MORE
Deep Dive Into Bing Webmaster Tools: Part 1

December 23, 2013

Visual IQ

Search Engine Land

READ MORE
How To Become A Data-Centric Organization

December 23, 2013

Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Making the Math Work: Calculating the ROI of Attribution Solutions

December 23, 2013

Visual IQ

ExchangeWire

READ MORE
The Media Agency: Seeing Its Future by Remembering the Past

December 23, 2013

Visual IQ

Brand Republic

READ MORE
What Will Facebook Hashtags Mean for Advertisers?

December 23, 2013

Visual IQ

The Wall

READ MORE
Four Key Takeaways on Facebook ROI

December 23, 2013

Visual IQ

Fourth Source

READ MORE
Four Facebook Advertising Myths

December 23, 2013

Visual IQ

The Guardian

READ MORE
Guest Comment: Big Data and Marketing Attribution Reveal the Bigger Picture

December 23, 2013

Visual IQ

Internet Retailing

READ MORE
Expert Comment: Visual IQ on Using Marketing Attribution to Harness the Power of Online, Offline and Audience Data

December 23, 2013

Visual IQ

StrategyEye

READ MORE
B2B Lead-Generation Success: The Formula Of The Four Multiples

December 23, 2013

Bill Muller, CMO, Visual IQ

CMO.com

READ MORE
Why Big Data is the Sexiest New Marketing Tool

December 23, 2013

Visual IQ

iMedia Connection

READ MORE
11 Critical Areas Where Marketing Measurement Matters

December 23, 2013

Visual IQ

iMedia Connection

READ MORE
Why "Likes" Rarely Translate to Dollars

December 23, 2013

Visual IQ

iMedia Connection

READ MORE
A Measured Approach to Display Advertising

November 25, 2013

Visual IQ

ExchangeWire

READ MORE
The Magic Behind Omni-Channel Marketing Success

December 22, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
Six Essential Practices Of Highly Effective Marketing Organizations

December 03, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
Cookies: What Can We Learn From the Google and Apple Approach?

December 05, 2013

Brian Suh, Director, Analytics & Solutions, Visual IQ

The Huffington Post

READ MORE
Five Marketing Attribution Myths

December 22, 2013

Visual IQ

Digital Marketing Magazine

READ MORE
Solving Digital Video’s Measurement Conundrum

December 22, 2013

Visual IQ

iMedia Connection

READ MORE
Measurement Challenges Within The Multi-Agency Ecosystem

July 16, 2013

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

Online Metrics Insider

READ MORE
Attribution Management As A Facilitator Of Your Enterprise Data Warehouse

July 31, 2012

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Using Experiment Design To Build Confidence in Your Attribution Model

July 11, 2012

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Marketing Attribution: The Answer To The Validation Question

June 05, 2012

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Attribution-Based Marketing Optimization

May 09, 2012

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Brand Proxy Metrics: Fuel For The Cross-Channel Attribution Engine

March 06, 2012

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
What Your Smartphone Has to Do With Marketing Attribution

February 07, 2012

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

MediaPost – Online Metrics Insider

READ MORE
Search Campaign Optimization Through Touchpoint Analysis

December 02, 2011

Manu Mathew, Co-Founder & CEO, Visual IQ

Search Engine Land

READ MORE

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    2011

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