Case Studies

Our clients typically realize a 15-35% increase in marketing efficiency within the first year of their engagement

Visual IQ client success stories

Learn how Visual IQ clients use our cross channel marketing attribution software products to produce results across a variety of industries, business models and business goals. Check back frequently to read the latest success stories we've helped produce.

Media Inquiries or Speaking Opportunities

Contact our Media Relations Department at +1 781.657.9035 or pr@visualiq.com.

With Visual IQ, O2 and Havas Uncover the True Performance of Facebook Advertising

With Custom Audience impressions included in its tactical mix, O2 sees a 52% improvement in cost efficiency for new customer acquisition, and a 38% improvement for existing customers

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Visual IQ Boosts Marketing and Advertising Efficiency, Drives More Subscribers for NOW TV

Entertainment company realizes a 20% increase in marketing efficiency within the first 8 months of their engagement

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Using Fractional Attribution from Visual IQ, The Media Kitchen Generates a 45% Increase in Sales Volume and a 31% Decrease in Cost Per Sale for Windstream

Leading telecommunications company generates a 45% increase in sales volume and a 31% decrease in cost per sale

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Marketing Attribution Success at Subaru: An Insider's Perspective

See how Subaru and Visual IQ are working together to redefine campaign success with a revamped approach to attribution

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A Marketing Attribution Success Story

See how Visual IQ and 360i worked with Equifax to drive direct response success

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How Attribution can Revolutionize Publisher Compensation

Hear from OMD's Woody Meachum how a common sense approach can provide better insights

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Marketing Attribution Success at BuildDirect

See how BuildDirect was able to yield a 7% increase in total revenue and recognize a 20-to-1 return on investment in just four months using Visual IQ's cross channel marketing attribution software

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Universal Orlando Shares Keys to Success with Marketing Attribution

Universal Orlando explains why implementing a more-sophisticated attribution model will yield big benefits for your brand

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Marketing Attribution Success at Dell

Learn how Dell has leveraged cross-channel attribution to dramatically increase the performance of its marketing ecosystem

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A Look into Nationwide's Marketing Attribution Process

Find out how Visual IQ helped Nationwide become more effective

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Advanced Attribution: How IHG Became An Early Adopter

InterContinental Hotels Group (IHG), one of the world’s largest hoteliers, is an ideal example of where and how advanced attribution methods are taking hold

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A Tale of Marketing Attribution Success at Equifax

Find out how Equifax realized $1.25 million in media spend savings in just nine months

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Sky Italia Optimizes Cross Channel Marketing Performance With Advanced Data-Driven Insights

Sky Italia Optimizes Cross Channel Marketing Performance With Advanced Data-Driven Insights

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With Visual IQ, BuildDirect Nets a 20-to-1 Return on Investment in Just Four Months

With Visual IQ, BuildDirect Nets a 20-to-1 Return on Investment in Just Four Months

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Retailer Embraces Advanced Attribution; Enjoys a 36% Reduction in CPA and a 44% Reduction in Spend

Retailer embraces advanced attribution; enjoys a 36% reduction in CPA and a 44% reduction in spend

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Orange Embraces Cross Channel Attribution to Maximize Conversions & Spend Efficiencies

Prior to utilizing the IQ Intelligence Suite of attribution management products from Visual IQ, marketers at Orange were experiencing challenges accurately measuring the performance of their marketing efforts in driving online sales

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OMD Nets an 18% Increase in Conversions for Leading Financial Services Company

This leading financial services company relies on display advertising as part of its online marketing mix. They used Visual IQ's solutions to gain insights into their marketing activities

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Financial Services Company Enjoys 18% Reduction in Cost Per Acquisition

This leading financial services firm launched one of the industry's first prepaid debit cards and engaged with Visual IQ to use its IQ Intelligence Suite™ of products

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Alternative Energy Company Maximizes ROI Using TrueMetrics to Optimize Marketing Mix

Learn how Sungevity sought to make smarter decisions about how and where to spend their marketing dollars more efficiently and effectively

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B2B Manufacturing Company Increases Operational Efficiency by 50%

BtoB Manufacturing Company Increases Operational Efficiency by 50%

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Telecommunications Company Increases Average Customer Lifetime Value by 15%

Telecommunications Company Increases Average Customer Lifetime Value by 15%

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Banking and Financial Services Company Nets 32% ROI Increase

Banking and Financial Services Company Nets 32% Increase in ROI

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