Newsletter Archives

Each month, Visual IQ employees author articles that provide executive and practitioner level advice to brands and their agencies

The IQ Advisor past newsletters

Our monthly newsletters cover topics that include: marketing intelligence, audience performance, consumer experience orchestration, budget optimization, digital and physical performance analysis and more. These articles are published monthly in the Visual IQ e-newsletter, The IQ Advisor, and are delivered via email to subscribers’ desktops.

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Volume 7, Issue 7 - July, 2017

How to Orchestrate the Optimal Consumer Experience

Anne Curtin, Managing Editor, Visual IQ

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Volume 7, Issue 6 - June, 2017

Adtech-Martech Convergence: To Be or Not to Be?

Anne Curtin, Managing Editor, Visual IQ

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Volume 7, Issue 5 - May, 2017

How Marketing Intelligence Drives People-Based Marketing Strategies

Anne Curtin, Managing Editor, Visual IQ

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Volume 7, Issue 4 - April, 2017

Marketing Intelligence for the C-Suite

Anne Curtin, Managing Editor, Visual IQ

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Volume 7, Issue 3 - March, 2017

Uncovering the True Performance of Your Facebook Advertising

Anne Curtin, Managing Editor, Visual IQ

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Volume 7, Issue 2 - February, 2017

People-Based Marketing and Other Key Trends Impacting Marketers Today

Anne Curtin, Managing Editor, Visual IQ

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Volume 7, Issue 1 - January, 2017

Marketing Performance Using People-Based Measurement

Anne Curtin, Managing Editor, Visual IQ

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Volume 6, Issue 12 - December, 2016

Hitting Your Goals: Three Performance Measures to Check on Daily

Roger Anderson, Associate Director of Analytics, Visual IQ

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Volume 6, Issue 11 - November, 2016

Attribution Impact: What Does It Really Measure?

Elyse Szostkiewicz, Senior Analyst, Visual IQ

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Volume 6, Issue 10 - October, 2016

TV Attribution: Next-Gen TV Analytics Within the Digital Ecosystem

Robert Katz, Account Manager, Visual IQ

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Volume 6, Issue 9 - September, 2016

Standardization: A Must Have for Better Measurement

Ashton Howe, Sr. Analyst, Solution Architecture, Visual IQ

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Volume 6, Issue 8 - August, 2016

How to Win Over the C-Suite With Your Marketing Strategy

Yulia Altman, Senior Director, Visual IQ

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Volume 6, Issue 7 - July, 2016

Three Integral Dashboard Capabilities to Look for in an Attribution Solution

Keith Levine, Associate Client Partner, Visual IQ

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Volume 6, Issue 6 - June, 2016

A Marketer’s Guide to Optimizing Paid Search Using Advanced Attribution

Aman Khanna, Client Partner, Visual IQ

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Volume 6, Issue 5 - May, 2016

Put Your Attributed Metrics to the Test

Editor, IQ Advisor

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Volume 6, Issue 4 - April, 2016

Marketing Attribution Technology: Uncover the Hidden Costs Before You Buy

Michele Szabocsik, Director of Product Marketing, Visual IQ

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Volume 6, Issue 3 - March, 2016

Closing the Loop: Gaining Value From Your Marketing Attribution Solution

Svetlana Filipson, Analytics Manager, Visual IQ

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Volume 6, Issue 2 - February, 2016

Five Marketing Measurement Mistakes to Avoid

Zack Gore, Senior Analyst, Visual IQ

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Volume 6, Issue 1 - January, 2016

Marketing Attribution: Four Steps for Maximizing Your Return

Andrew Dorris, Client Partner, Visual IQ

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Volume 5, Issue 12 - December, 2015

Branding Becomes More Measureable and Other 2016 Predictions

Bill Muller, CMO, Visual IQ

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Volume 5, Issue 11 - November, 2015

Capping Correctly: Using Media Frequency Tools To Your Advantage

Editor, IQ Advisor

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Volume 5, Issue 10 - October, 2015

Five Reasons Why Media Mix Modeling is Broken

Editor, IQ Advisor

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Volume 5, Issue 9 - September, 2015

The Future of Attribution: Unique Identifiers

Anne Curtin, Sr. Director of Marketing, Visual IQ

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Volume 5, Issue 8 - August, 2015

Top-Down & Bottom-Up Attribution: Better Together

Editor, IQ Advisor

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Volume 5, Issue 7 - July, 2015

The Realities of Cross-Device Marketing & Measurement

Aman Khanna, Client Partner, Visual IQ

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Volume 5, Issue 6 - June, 2015

Marketing Attribution & Programmatic Buying: Two Great Tastes That Taste Great Together

Keith Levine, Sr. Account Manager, Visual IQ

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Volume 5, Issue 5 - May, 2015

30 Attribution Terms Every Business Should Know

Shilpi Desai, Sr. Account Manager, Visual IQ

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Volume 5, Issue 4 - April, 2015

Better Brand Marketing Through Attribution

Yulia Altman, Client Partner, Visual IQ

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Volume 5, Issue 3 - March, 2015

How Accurate is Attribution Modeling?

Andy Dubickas, Sr. Solutions Consultant, Visual IQ

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Volume 5, Issue 2 - February, 2015

Leading Marketing Practitioners Share Challenges, Tips for Implementing & Operationalizing Attribution

Editor, IQ Advisor

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Volume 5, Issue 1 - January, 2015

Key Considerations For Selecting a First or Third Party Ad Server

Juli LeDoux, Senior Account Manager, Visual IQ

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Volume 4, Issue 12 - December, 2014

Four Marketing Measurement Trends to Watch

Ben Sidebottom, Director, Solution Architecture, EMEA, Visual IQ

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Volume 4, Issue 11 - November, 2014

Rolling Out Marketing Attribution on a Global Scale

Nehal Patel, Account Manager, Visual IQ

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Volume 4, Issue 10 - October, 2014

Defining Advanced Attribution: A Cheat Sheet

Manoj Mathew, Client Partner, Visual IQ

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Volume 4, Issue 9 - September, 2014

Three Things Attribution Providers Wish You Knew

Shilpi Desai, Senior Account Manager, Visual IQ

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Volume 4, Issue 8 - August, 2014

Marketing Attribution: A Critical Component of Programmatic Audience Development

Anne Curtin, Sr. Director of Marketing, Visual IQ

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Volume 4, Issue 7 - July, 2014

Aligning Your Organization for Marketing Attribution Success

Andrew Dorris, Client Partner, Visual IQ

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Volume 4, Issue 6 - June, 2014

Measuring Your Way to Affiliate Marketing Success

John Lawrence, Sr. Analyst, Visual IQ

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Volume 4, Issue 5 - May, 2014

Five Best Practices for Managing the Transition to Omni-Channel Marketing, Measurement & Optimization

Editor, IQ Advisor

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Volume 4, Issue 4 - April, 2014

Five Lies About Marketing Attribution to Guard Against

By Al Ameen Sherfuddeen, Senior Account Manager, Visual IQ

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Volume 4, Issue 3 - March, 2014

The ABC's of Attribution & Omni-Channel Marketing

Editor, IQ Advisor

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Volume 4, Issue 2 - February, 2014

Marketing Attribution Success: An Interview with Phones 4u’s Adam Cartlidge

By Bill Muller, Editor

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Volume 4, Issue 1 - January, 2014

Three Marketing Measurement Trends for 2014 & Beyond

By Bill Muller, Editor

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Volume 3, Issue 12 - December, 2013

Beyond the Click: Best Practices for Measuring Email Marketing Success

By Nehal Patel, Account Manager, Visual IQ

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Volume 3, Issue 11 - November, 2013

Three Steps to Marketing Attribution Implementation Success

Editor, IQ Advisor

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Volume 3, Issue 10 - October, 2013

Successfully Implementing Marketing Attribution Using an Agile Approach

Editor, IQ Advisor

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Volume 3, Issue 9 - September, 2013

How to Make S.M.A.R.T. Marketing Attribution Goals & See Results

Editor, IQ Advisor

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Volume 3, Issue 8 - August, 2013

Using Marketing Attribution to Achieve the Elusive 'Single Customer View'

Editor, IQ Advisor

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Volume 3, Issue 7 - July, 2013

Why Campaign-Specific Attribution is Broken

Anne Curtin, Director of Marketing, Visual IQ

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Volume 3, Issue 6 - June, 2013

Using Attribution to Connect Online Marketing with Offline Purchases

Ajomy Jacob, Sr. Business Analyst, Visual IQ

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Volume 3, Issue 5 - May, 2013

Using Reach Analysis to Unlock Display Ad Effectiveness

Darius Jose, Data Scientist, Visual IQ

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Volume 3, Issue 4 - April, 2013

Considering Marketing Attribution? Don't Forget the Media Team

Editor, IQ Advisor

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Volume 3, Issue 3 - March, 2013

Beyond the Tip of the Iceberg: Driving Deeper Insights Using Marketing Attribution

Biju Mohan, Sr. Management Consultant, Visual IQ

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Volume 3, Issue 2 - February, 2013

Three Strategies for Maximizing Your Marketing Attribution Partner Relationships

Editor, IQ Advisor

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Volume 3, Issue 1 - January, 2013

Experiment to Refine Your Attribution Solution

Parameshvyas Laxminarayan, Director, Product Management, Visual IQ

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Volume 2, Issue 12 - December, 2012

Attribution as a Catalyst for Positive Change

Editor, IQ Advisor

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Volume 2, Issue 11 - November, 2012

The Advertiser’s Dilemma: Which Report(s) to Choose?

Vincent Antony, Vice President, Engineering & Operations, Visual IQ

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Volume 2, Issue 10 - October, 2012

Digital Media's Unspoken Secret: The New Mid Funnel

Brian Suh, Director, Analytics & Solutions, Visual IQ

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Volume 2, Issue 9 - September, 2012

Cookies, Tags and Pixels: Tracking Customer Engagement

Phil Gross, Assoc. Director, Product Management, Visual IQ

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Volume 2, Issue 8 - August, 2012

Robust Attribution Solution? Two Capabilities to Check

Rakesh Pillai, Research Scientist, Visual IQ

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Volume 2, Issue 7 - July, 2012

"Bubble Attribution" or True Cross Channel Attribution

Editor, IQ Advisor

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Volume 2, Issue 6 - June, 2012

The Great Transition: Keyword Discovery Replaced By Display Inventory Discovery

Editor, IQ Advisor

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Volume 2, Issue 5 - May, 2012

Practical Advice for Attribution Engagements: Let Data Be Your Guide

Jijo Pereppadan, Vice President of Client Solutions Engineering, Visual IQ

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Volume 2, Issue 4 - April, 2012

Big Data Analysis: When It Comes To Attribution, It's All Or Nothing

Editor, IQ Advisor

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Volume 2, Issue 3 - March, 2012

A Tree in the Forest & Ad Impressions: Measuring What's Important

Bill Muller, Editor

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Volume 2, Issue 2 - February, 2012

Attribution & Audience, Online & Offline

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

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Volume 2, Issue 1 - January, 2012

Display's New Era: A Heightened Need for Attribution Reporting

Brian Midili, Director of Solution Architecture, Visual IQ

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Volume 1, Issue 11 - December, 2011

Attribution's Value to the Customer Intelligence Function

Bill Muller, Editor

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Volume 1, Issue 10 - November, 2011

Attribution By-Products: Additional Insights for Marketers (Part 2 of 2)

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

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Volume 1, Issue 9 - October, 2011

Attribution By-Products: Additional Insights for Marketers (Part 1 of 2)

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

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Volume 1, Issue 8 - September, 2011

The Role of Attribution Management's Descriptive Analytics

Dr. Payman Sadegh, Director of Research & Development, Marketing Analytics, Visual IQ

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Volume 1, Issue 7 - August, 2011

Attribution Data Preparation: Like Rehearsing for Opening Night

Editor, IQ Advisor

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Volume 1, Issue 6 - July, 2011

Three Ways Attribution Can Improve Database Marketing Performance

Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ

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Volume 1, Issue 5 - June, 2011

Maximizing Optimization’s Impact: Considerations & Best Practices

Editor, IQ Advisor

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Volume 1, Issue 4 - May, 2011

What's Your Frequency? Display Ad Frequency As A Driver of Search Conversions

Bill Muller, Editor

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Volume 1, Issue 3 - April, 2011

A Click Is Not A Click Is Not A Click

Editor, IQ Advisor

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Volume 1, Issue 2 - March, 2011

Optimizing to What Really Matters: 6 Important Measures You Can't Afford to Miss

Editor, IQ Advisor

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Volume 1, Issue 1 - February, 2011

A Marketing History Lesson: Our Success Metrics Evolve

Bill Muller, Editor

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