Visual IQ On-Demand Webcasts

Visual IQ is committed to providing you with complimentary educational content in a convenient, rich media webcast format. These high quality on-demand virtual events feature valuable advice, recommendations and best practices for both brands and agencies, and for both executive level and practitioner level marketers in the areas of cross channel marketing attribution management, marketing integration and multi-channel optimization.

You’ll learn proven strategies on how to:

• Consolidate The View & Understanding of Your Entire Marketing Ecosystem
• Improve Your Cross Channel Marketing Performance Measurement
• Use Marketing Attribution to Inform Your Optimization Strategies
• Integrate Both Your Online and Offline Efforts for Maximum Return
• Optimize Your Marketing Channel Mix to Increase ROI
• Increase the Average Lifetime Value of Your Customers
• Predict Future Performance to Plan Your Marketing Investments

The 30-60 minute presentations listed below are excellent resources for you and your colleagues to learn strategies, tactics and techniques that you can employ to drive increased marketing ROI.

Just click on the webcast titles below and view each webcast at a time that's convenient for you.

ExchangeWire TraderTalk TV: How Attribution is Moving from Analytics to Operations

In this 14-minute on-demand video, Visual IQ’s Adit Abhyankar explains how the conversation around attribution is moving from analytics to operationalization. He also breaks down how to action attribution data from a practitioner's point of view.

Grill the Vendors: Attribution Nation

This 45-minute on-demand video, available to view at your convenience, is a recording of a panel discussion from the September 17, 2012 OMMA Display Europe Conference held in London. It features Visual IQ CEO Manu Mathew and the chief executives from a number of other marketing attribution software providers discussing the state of the attribution marketplace, as well as attribution best practices and actionable advice.

Digital Marketing Attribution: How Marketers & Agencies Convert Its Insights to Actions

This 55-minute on-demand webcast, available to view at your convenience, is moderated by Visual IQ Vice President Madan Bharadwaj and features senior ad agency executives from Annalect and Hill Holliday. They discuss fractional attribution methodology, as well as how typical insights derived from attribution can be turned into actions and operationalized within marketers' optimization practices.

Grill the Vendors: Attribution Nation

This 45-minute on-demand video, available to view at your convenience, is a recording of a panel discussion from the July 25, 2012 OMMA Data and Targeting Conference held in Los Angeles. It features Visual IQ CEO Manu Mathew and the chief executives from a number of other marketing attribution software providers discussing the state of the attribution marketplace, as well as attribution best practices and actionable advice.

Marketing Attribution Demystified: Ask the Experts

This 60-minute on-demand webcast, available to view at your convenience, is moderated by Search Engine Land Executive Editor, Chris Sherman, and features Visual IQ executives Manu Mathew and Madan Bharadwaj answering questions about attribution management best practices from the audience, as well as from the moderator.

Beyond Web Analytics: Visual IQ with Josh Dreller

In this 30-minute on-demand Podcast, the "Beyond Web Analytics" team talks with Josh Dreller, Sr. Director of Client & Industry Solutions at Visual IQ. The conversation covers the growing area of marketing attribution management.