On-Demand Videos

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Visual IQ videos & webcasts

These high quality on-demand webcasts and videos feature valuable advice, recommendations and best practices for executive and practitioner level marketers. You’ll learn proven strategies on how to:

  • Improve your marketing and advertising performance
  • Use marketing intelligence to inform your optimization strategies by audience segment
  • Integrate online, offline and mobile efforts for maximum return

Media Inquiries or Speaking Opportunities

Contact our Media Relations Department at +1 781.657.9035 or pr@visualiq.com.

How to Embrace Attribution: Best Practices for Future Marketing Success

Cross-channel attribution continues to be a top priority for marketers today – and the future of attribution signals that marketers expect more insights, more data across channels, and more marketing strategy guidance. This 60-minute on-demand webinar features Wayne St. Amand, Visual IQ CMO, and guest Tina Moffett, Forrester Senior Analyst discussing the current and future state of attribution, best practices for preparing for a more holistic measurement approach, and how modern marketing intelligence approaches can help drive people-based marketing goals.

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On-Demand Webinar: Marketing Intelligence for a New Age

To provide the relevant experiences consumers expect, analyzing audience attributes in isolation from marketing performance is no longer enough. You need real-time intelligence that helps you connect your best marketing to the people that matter most. This 40-minute on-demand webinar features Visual IQ CMO Wayne St. Amand discussing the key challenges facing marketers today, and how marketing intelligence can help you optimize your budget across touchpoints while orchestrating consumer experiences that drive meaningful business results.

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Gartner Digital Marketing Conference 2017: Marketing Intelligence: Solving the Puzzle of People-Based Marketing

People-based marketing is fast becoming a strategic imperative for engaging and converting today’s demanding, mobile-dependent consumer. This on-demand video is a recording of a panel session at Gartner’s Digital Marketing Conference on May 10 in San Diego, CA. It features Visual IQ’s Manu Mathew and panelists from Roku, SAP and Petco discussing how sophisticated marketing intelligence solutions can help deliver on the promise of people-based marketing.

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Forrester Consumer Marketing Forum 2017: Marketing Intelligence: Solving the Puzzle of People-Based Marketing

Today’s consumers are interacting with brands across more channels, touchpoints, and devices than ever, and expect a coordinated, relevant experience. This on-demand video, available to view at your convenience, is a recording of a panel session at Forrester’s Consumer Marketing Forum on April 6 in New York, NY. It features Visual IQ’s Manu Mathew and fellow panelists from H&R Block, Roku, and Cancer Treatment Centers of America discussing how sophisticated marketing intelligence solutions can help enhance the consumer experience and deliver on the promise of people-based marketing.

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GrowCommerce 2016: Getting the Most from Your Marketing Spend

Ever wonder if you’re marketing mix is optimal, whether your core metrics are in-line with industry standards or whether your message is attracting the right type of customer? This on-demand video, available to view at your convenience, is a recording of a panel session at the GrowCommerce 2016 event on July 27, 2016 in New York, NY. It features Visual IQ’s Brian Suh, AVP of Analytics & Solution Architecture, and fellow panelists analyzing audience-submitted marketing challenges and providing immediate and actionable insights, tips and best practices.

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iMedia Connection: Marketing Attribution Success at Subaru

This on-demand video, available to view at your convenience, is a recording of an interview at the February 2016 iMedia Brand Summit held in Amelia Island, Florida. It features Visual IQ’s Manu Mathew talking about how Subaru and Visual IQ are working together to redefine campaign success with a revamped approach to attribution.

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iMedia Connection: A Marketing Attribution Success Story

This on-demand video, available to view at your convenience, is a recording of an interview at the December 2015 iMedia Agency Summit held in Scottsdale, AZ. It features Equifax’s Nicole Keiter and 360i’s Abie McCauley talking about how marketing attribution enabled Equifax to better understand the customer journey, optimize its marketing mix, and drive direct response success.

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MediaPost’s Search Insider Summit 2015: Planning for a Total Cross-Channel Attribution Strategy

This on-demand video, available to view at your convenience, is a recording of a panel session at the December 2015 Search Insider Summit in Park City, UT. It features Resolution Media’s Alan Osetek, Starcom’s Caroline Ballard, Location3’s Alex Porter, and Windstream’s Debbie Tarvin discussing how marketers can build a road map for successful marketing measurement.

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iMedia Connection: A Tale of Marketing Attribution Success at Equifax

This on-demand video, available to view at your convenience, is a recording of an interview at the September 2015 iMedia Brand Summit held in Coronado, CA. It features Visual IQ’s Manu Mathew and Equifax’s Terry Griffin talking about how the credit agency is using advanced attribution to optimize its marketing mix.

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PROGRAMMATIC I/O San Francisco 2015: Attributing from Data Sources to Spend

This 40-minute on-demand video, available to view at your convenience, is a recording of a panel discussion at the April 16, 2015 PROGRAMMATIC I/O event held in San Francisco, CA. It features Visual IQ co-founder and CEO, Manu Mathew, talking about the future of meaningful measurement, including the proper attribution of ad dollars across programmatic campaigns and channels.

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Elements of a Successful Attribution Implementation: Top Marketing Experts Weigh In

This 45-minute on-demand webcast, available to view at your convenience, features marketing practitioners from three leading brands sharing insights into how they successfully launched an advanced attribution program within their organization. Hear first-hand accounts of their challenges and lessons learned from implementing and operationalizing attribution that you can use to launch your own program.

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iMedia Connection: A Look into Nationwide's Marketing Attribution Process

This on-demand video, available to view at your convenience, is a recording of an interview at the February 22, 2015 iMedia Brand Summit held in Amelia Island, FL. It features Visual IQ co-founder and CEO, Manu Mathew, talking about how Visual IQ helped Nationwide move from an outdated measurement methodology to a highly optimized attribution solution.

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iMedia Connection: How Attribution Can Revolutionize Publisher Compensation

This on-demand video, available to view at your convenience, is a recording of an interview at the May 5, 2014 iMedia Agency Summit held in Austin, TX. It features Visual IQ co-founder and CEO, Manu Mathew, talking about how Visual IQ helped OMD leverage an innovative attribution model to produce and analyze a set of attributed metrics that resulted in increased performance, as well as happier publishers.

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iMedia Connection: Keys to Success with Marketing Attribution

This on-demand video, available to view at your convenience, is a recording of an interview at the February 10, 2014 iMedia Brand Summit held in Amelia Island, FL. It features Visual IQ co-founder and CEO, Manu Mathew, talking about how Visual IQ helped Universal Orlando achieve successful marketing attribution.

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Grill the Vendors: Attribution Nation

This 45-minute on-demand video, available to view at your convenience, is a recording of a panel discussion from the July 25, 2012 OMMA Data and Targeting Conference held in Los Angeles. It features Visual IQ CEO Manu Mathew and the chief executives from a number of other marketing attribution software providers discussing the state of the attribution marketplace, as well as attribution best practices and actionable advice.

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Grill the Vendors: Attribution Nation

This 45-minute on-demand video, available to view at your convenience, is a recording of a panel discussion from the September 17, 2012 OMMA Display Europe Conference held in London. It features Visual IQ CEO Manu Mathew and the chief executives from a number of other marketing attribution software providers discussing the state of the attribution marketplace, as well as attribution best practices and actionable advice.

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