Visual IQ White Papers, eBooks & Research Studies

Visual IQ regularly publishes educational white papers, eBooks and research studies – written to benefit both brands and agencies, at both the executive and practitioner levels. Among many topics covered, you’ll learn best practices and proven strategies on how to:

• Make An Informed Decison About Adopting Marketing Attribution
• Implement an Attribution Solution Within Your Oragnization
• Consolidate The View & Understanding of Your Marketing Ecosystem
• Improve Your Cross Channel Marketing Performance Measurement
• Use Marketing Attribution to Inform Your Optimization Strategies
• Optimize Your Marketing Channel Mix to Increase ROI
• Predict Future Performance to Plan Your Marketing Investments

These educational resources address trends, strategies, tactics, techniques and best practices that will help increase your marketing ROI. Visual IQ publishes this content to enhance your understanding of the power of cross channel marketing attribution to drive campaign and channel optimization.

Below is a list of currently available cross channel marketing resources published by Visual IQ, available for you to view, download, print and distribute with our compliments:

Exploring the Art and Science of Marketing Attribution: Dispelling the Myths, Explaining the Value, and Defining a Roadmap for Success

This joint eBook from Visual IQ and iProspect provides strategic and tactical insight into how marketing attribution can improve the quality and performance of your marketing by providing real-world case studies, step-by-step direction and best practice advice drawn on each companies’ expertise in the space.

A Visual IQ Perspective: Four Crucial Takeaways on Attribution & Facebook ROI

This white paper provides Visual IQ’s perspective, based on actual campaign results across our client base, as to the effectiveness of Facebook advertising, how to accurately measure it utilizing marketing attribution, and the differences between Facebook results and the results of display advertising via other publishers.