Visual IQ^® Educational Resources

Visual IQ provides a number of valuable educational resources to help increase your understanding of cross channel attribution management, marketing integration, and opportunities for marketing optimization. Whether you work with marketing analytics at a brand or in marketing management at an agency, or are a marketing executive or practitioner, these complimentary resources can help demystify the complex science and strategies behind attribution management, predictive analytics, marketing mix modeling and a number of other marketing intelligence techniques.

The IQ Advisor™ – The Free Visual IQ Monthly e-Newsletter

Visual IQ employees frequently author articles about attribution modeling, cross channel optimization, and insights that can be found within your marketing data. Each month we develop custom content for the The IQ Advisor, and deliver its actionable advice to your email inbox to help you make more informed decisions about your cross channel marketing efforts. Subscribe today or access the newsletter article archives.

Visual IQ White Papers & Research Studies

Visual IQ regularly authors white papers and research studies on topics of value to marketers and their agencies. The content of these white papers provides you with best practices and recommendations on how to identify and use insights hidden within your marketing data to make more informed campaign optimization, cross channel optimization and creative optimization decisions to increase your marketing ROI. Access our Visual IQ white papers and research studies.

Visual IQ On-Demand Webcasts

Visual IQ executives regularly participate in webcasts with other industry experts to share advice, recommendations and best practices on proven ways to reveal marketing intelligence and opportunities for optimization across your campaigns, channels, creatives, and many other criteria. Learn how to utilize that intelligence to improve your marketing effectiveness and increase the return on your marketing investment. Available to be viewed at your convenience, access a list of Visual IQ on-demand webcasts.